Recent News from Mail Masters
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...
Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve...
These 9 tips explore best practices and tactics to run the most effective direct mail campaign possible. From audience and planning, formatting and design, timing and costs, this article digs deep into the strategy of running a political direct mail campaign, but the...
Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to...
Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...
Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...
Every 3 minutes, someone is diagnosed with blood cancer...you can help. Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...
Direct mail costs can be planned and defined to improve return on investment.
Benefits fo direct mail marketing.
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its...
Good marketing strategies, many including direct mail marketing programs, is one reason why small businesses succeed.
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
Multi-Channel Marketing 101
by Victoria Edstedt on March 4, 2021 at 8:27 pm
What is multichannel marketing? More importantly, how do you leverage it to build your business? Multichannel marketing is a method that allows customers and prospects to engage with you in the way that is best for them, giving them a personalized experience that builds loyalty and engagement – and increases how much they spend [...] The post Multi-Channel Marketing 101 appeared first on Plumb Marketing.
Is Direct Mail Marketing Still an Effective Strategy in an Increasingly Digital World?
by Victoria Edstedt on February 18, 2021 at 2:00 pm
As some marketers question the effectiveness of direct mail in a digital planet, others, like the e-commerce company featured as a success story in this article, herald it. Why does this ‘old’ marketing strategy still work? High open rates, proven return on investment, and consumer preference for mail over digital ads are just a [...] The post Is Direct Mail Marketing Still an Effective Strategy in an Increasingly Digital World? appeared first on Plumb Marketing.
Keep Printing In-House or Outsource – What’s the Right Call?
by Victoria Edstedt on February 16, 2021 at 2:00 pm
What three factors have shifted the advantage of in-house print operations into a massive headache? Discover that answer here. This resource also shares the steps to determine if outsourcing printing or keeping it in-house is the best option for your organization. If you want to reduce your print spend, this article will open your [...] The post Keep Printing In-House or Outsource – What’s the Right Call? appeared first on Plumb Marketing.
Why NOW is the Right Time for Direct Mail Marketing
by Victoria Edstedt on February 11, 2021 at 2:00 pm
There’s no doubt COVID is impacting businesses. While some have closed entirely, other companies are wondering how to maximize their presence when foot traffic remains slow and restricted. Now is the time to use direct mail marketing to reach prospects and customers with information and value. Offering a diverse marketing mix, rather than simply [...] The post Why NOW is the Right Time for Direct Mail Marketing appeared first on Plumb Marketing.
Increase Leads with Multichannel Marketing
by Victoria Edstedt on February 4, 2021 at 2:00 pm
When your neighbors are looking for what you offer, do they know to look for you? Multichannel marketing allows you to target specific geographic areas and retarget with online tracking and ads so you can finally see the real results you are getting. Be found when and where your prospects and customers are looking [...] The post Increase Leads with Multichannel Marketing appeared first on Plumb Marketing.
Is Direct Mail Right for Home Services Businesses?
by Victoria Edstedt on February 2, 2021 at 2:00 pm
Home service providers are one of the top industries to use direct mail campaigns, and for good reason – they are effective! No more “spray and pray” - use targeted data to narrow down the best demographics to get in front of more potential customers and generate lasting leads. Response Builder, as well as [...] The post Is Direct Mail Right for Home Services Businesses? appeared first on Plumb Marketing.
Direct Mail Campaigns Offer Big Results During COVID-19
by Victoria Edstedt on January 28, 2021 at 2:00 pm
What happened when a company dropped their direct mail component to save money? Because they didn’t have home addresses, and that’s where their prospects were working, they knew they needed to change. Less than 1% of prospects booked, that is, until they reached them at their “preferred address”. After implementing the new direct mail [...] The post Direct Mail Campaigns Offer Big Results During COVID-19 appeared first on Plumb Marketing.
4 Benefits of Outsourced Fulfillment
by Victoria Edstedt on January 26, 2021 at 2:00 pm
If you’ve ever felt like shipping and fulfillment activities were a waste of your time, then it may be time to consider outsourcing it. Click here to learn 4 benefits of outsourcing including reducing costs, increasing reach, streamlining the process, and more consistent customer service. We didn’t include less headaches, but maybe that would [...] The post 4 Benefits of Outsourced Fulfillment appeared first on Plumb Marketing.
4 Strategies to Get your Direct Mail Ready for 2021
by Victoria Edstedt on January 21, 2021 at 2:00 pm
This thought provoking article dives into four strategies for creating effective direct mail in 2021. They suggest leveraging digital enhancements, using sensory experiences, building connections between on and offline marketing methods and focusing on the four fundamentals of direct mail. “...refining your online customer experience – and the offline campaigns that push them there [...] The post 4 Strategies to Get your Direct Mail Ready for 2021 appeared first on Plumb Marketing.
New Year, New Opportunities for Reaching Customers
by Victoria Edstedt on January 19, 2021 at 2:00 pm
The new year is here! It’s time to grow your business back with direct mail! While some still believe that direct mail is old and outdated, it has been proved that a blend of engaging mail pieces and online features is an effective pairing. Direct mail and Response Builder has new ways to convert [...] The post New Year, New Opportunities for Reaching Customers appeared first on Plumb Marketing.
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