Recent News from Mail Masters
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...
Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve...
These 9 tips explore best practices and tactics to run the most effective direct mail campaign possible. From audience and planning, formatting and design, timing and costs, this article digs deep into the strategy of running a political direct mail campaign, but the...
Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to...
Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...
Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...
Every 3 minutes, someone is diagnosed with blood cancer...you can help. Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...
Direct mail costs can be planned and defined to improve return on investment.
Benefits fo direct mail marketing.
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its...
Good marketing strategies, many including direct mail marketing programs, is one reason why small businesses succeed.
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
4 Reasons to Outsource Your Printing
by Victoria Edstedt on November 24, 2020 at 2:00 pm
Sure, you can run off 10 copies of your employee handbook, but what about those trade show tri-folds, mailers or other marketing materials? If you have considered buying a large scale printer, this article takes a practical look at the cost of outsourcing in comparison. Knowing these four reasons for outsourcing will help you [...] The post 4 Reasons to Outsource Your Printing appeared first on Plumb Marketing.
Marketing Messages During COVID Have Changed
by Victoria Edstedt on November 17, 2020 at 2:00 pm
During times of crisis, ending marketing campaigns isn’t wise, however changing your messaging is. The goal during this time is to offer support, not sales. Use sympathy, empathy and connection to remind current customers, as well as potential prospects, that you are there for them and care. Share what you are doing to help [...] The post Marketing Messages During COVID Have Changed appeared first on Plumb Marketing.
Direct Mail Not Converting?
by Victoria Edstedt on November 12, 2020 at 2:00 pm
If you’ve tried direct mail and didn’t get the results you desired, Plumb Marketing can help. We add technology in the form of Response Builder which takes direct mail to a new level. Combining direct mail with online tracking, targeting and advertising, Response Builder leverages the best of direct mail responsiveness with online data [...] The post Direct Mail Not Converting? appeared first on Plumb Marketing.
Small Budgets Require More Effective Marketing
by Victoria Edstedt on November 10, 2020 at 2:00 pm
Thriving during uncertain times requires a few key elements: 1. effective, reliable marketing, 2. relationship focused messaging, and 3. maintaining a marketing presence. Effective, reliable marketing comes from a proven track record of success which must be gauged through tracking methods. However, many business owners don’t have the time to track campaign results. Response [...] The post Small Budgets Require More Effective Marketing appeared first on Plumb Marketing.
Get and Retain Customers with this Crisis Marketing Strategy
by Victoria Edstedt on November 5, 2020 at 2:00 pm
Marketing right now is focused on staying in contact with customers to keep them informed of changes in your business and easing back towards normalcy. This article shares the way direct mail campaigns can support your efforts to stay top of mind, share information, and invite customers to re-engage safely when the time is [...] The post Get and Retain Customers with this Crisis Marketing Strategy appeared first on Plumb Marketing.
Consumer Behaviors in a COVID-19 World
by Victoria Edstedt on November 3, 2020 at 2:00 pm
Yes, people are still spending money on both essential and non-essential products and services, despite the crisis of COVID. Understanding how their spending behavior has changed is important for knowing how to more effectively market during this time to create win-win scenarios between consumers and businesses. This article gives us some great statistics to [...] The post Consumer Behaviors in a COVID-19 World appeared first on Plumb Marketing.
How to Maximize Your Direct Mail Program
by Victoria Edstedt on October 29, 2020 at 2:00 pm
Your business story has never been more important that now. Stay connected to your marketplace with a custom direct mail program that incorporates online advertising and custom targeting. With the push of digital marketing over the last decade, many consumers have become “blind” to banner ads and online advertisements. Their email boxes are full [...] The post How to Maximize Your Direct Mail Program appeared first on Plumb Marketing.
It’s a Crisis, But Don’t Panic!
by Victoria Edstedt on October 27, 2020 at 2:00 pm
Cutting costs and making more sales becomes the way to manage cash flow, but when sales are down, ceasing marketing is like cutting off your nose to spite your face. Marketing creates sales, so instead of cutting costs, we must market more effectively. While continuing to market during a crisis may seem counterintuitive, it [...] The post It’s a Crisis, But Don’t Panic! appeared first on Plumb Marketing.
Is Direct Mail Marketing Effective Anymore?
by Victoria Edstedt on October 22, 2020 at 2:00 pm
Despite the rise of digital marketing, direct mail continues to perform well and there are several reasons why. This article explains what direct mail marketing is, why it is still relevant (maybe more than ever before thanks to COVID), direct mail best practices, and more. With fun examples of a few creative and effective [...] The post Is Direct Mail Marketing Effective Anymore? appeared first on Plumb Marketing.
Superheroes Won’t Save Your Business, But Effective Marketing Will
by Victoria Edstedt on October 20, 2020 at 2:00 pm
When uncertainty hits, it is a natural response to pull back. We limit risk and exposure trying to protect ourselves from further loss. However, time (and research) has shown that those who continue to market during downturns and crisis recover quicker when the economy once again shifts upwards. This doesn’t mean that full budgets [...] The post Superheroes Won’t Save Your Business, But Effective Marketing Will appeared first on Plumb Marketing.
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