Recent News from Mail Masters
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...
Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve...
These 9 tips explore best practices and tactics to run the most effective direct mail campaign possible. From audience and planning, formatting and design, timing and costs, this article digs deep into the strategy of running a political direct mail campaign, but the...
Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to...
Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...
Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...
Every 3 minutes, someone is diagnosed with blood cancer...you can help. Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...
Direct mail costs can be planned and defined to improve return on investment.
Benefits fo direct mail marketing.
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its...
Good marketing strategies, many including direct mail marketing programs, is one reason why small businesses succeed.
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
Unpacking the Marketing Possibilities of a New Mover Campaign
by Victoria Edstedt on May 28, 2020 at 3:00 pm
If you are in competition to earn a piece of the expected billions of dollars relocating residents spend each year, then a new mover direct mail campaign is worth looking into. New movers to an area are looking for new providers for everything from day care to dry cleaners, doctors and dentists, grocery stores [...] The post Unpacking the Marketing Possibilities of a New Mover Campaign appeared first on Plumb Marketing.
Do You Know if Your Direct Mail Campaign Is Working?
by Victoria Edstedt on May 26, 2020 at 3:00 pm
Direct mail is ideal for creating an immediate response. But if you aren’t finding that to be true, then there is likely something wrong with what you are sending, or to whom. Setting up tracking for your campaign needs to be one of your first steps in order to truly know the performance of [...] The post Do You Know if Your Direct Mail Campaign Is Working? appeared first on Plumb Marketing.
Is Your Direct Mail Trustworthy? 6 Ways to Make Sure It Is
by Victoria Edstedt on May 21, 2020 at 3:00 pm
With 76% of readers finding direct mail to be trustworthy, capturing and holding your target’s attention in a way that maintains that trust is critical. People still buy from those they know, like and trust, so be sure to build that rapport with professional, honest, clear and relevant communication. Add personalization and watch your [...] The post Is Your Direct Mail Trustworthy? 6 Ways to Make Sure It Is appeared first on Plumb Marketing.
Tap Into a $170 Billion New Mover Market
by Victoria Edstedt on May 19, 2020 at 3:00 pm
The average family moves every 5- 7 years. The average Denver family moves annually. What this means for you is those families will be spending more money than usual to get settled into their new place? If you have something to offer them, now is the time to get their attention with a new [...] The post Tap Into a $170 Billion New Mover Market appeared first on Plumb Marketing.
The 2020 Marketing Trend You May Be Ignoring
by Victoria Edstedt on May 14, 2020 at 3:00 pm
Less distracting, tangible, and trackable are three traits that make direct mail attractive to businesses and consumers alike. Once considered “dead”, print is back in style, but is more effective when paired with online marketing. In essence, it’s not your grandma’s direct mail campaign. Learn more about how the new direct mail campaigns work, [...] The post The 2020 Marketing Trend You May Be Ignoring appeared first on Plumb Marketing.
How to Know if Your Direct Mail Is Successful
by Victoria Edstedt on May 12, 2020 at 3:00 pm
Tracking results in any marketing campaign is important for determining Return-on-Investment (ROI). Knowing your return is critical for good decision-making! Knowing if you should continue a campaign, tweak it, or invest more to grow increasingly successful results. Tracking direct mail is no exception and this short, 2-min read offers 6 solid ways to measure [...] The post How to Know if Your Direct Mail Is Successful appeared first on Plumb Marketing.
Combining Off and Online Marketing for Maximum Impact
by Victoria Edstedt on May 7, 2020 at 3:00 pm
A well-rounded marketing strategy is critical for maximum impact. If all of your marketing dollars are spent online, you are missing out and leaving a large hole in your reach. Direct mail is making a comeback, and coupled with other technology, such as retargeting and voice response, is more effective than ever. Excerpts from [...] The post Combining Off and Online Marketing for Maximum Impact appeared first on Plumb Marketing.
Is New Movers a Good Market for You?
by Victoria Edstedt on May 5, 2020 at 3:00 pm
With Denver being hailed as one of the best cities in the country to live, more than 77,000 people moved to the area in 2017 alone. According to a local magazine, Westword, Mile High City residents are more likely to move every year. This creates a unique opportunity for companies trying to expand their reach. [...] The post Is New Movers a Good Market for You? appeared first on Plumb Marketing.
5 Direct Mail Fundraising Strategies for Nonprofits
by Victoria Edstedt on April 30, 2020 at 3:00 pm
Did you know that non-profit fundraising marketing campaigns that use a blend of both direct mail and digital mail have a 25% higher conversion rate than either one individually? Once considered old-fashioned, direct mail is making a comeback, and with new technology integrations for increased personalization and targeted reach, it deserves another look. Decide [...] The post 5 Direct Mail Fundraising Strategies for Nonprofits appeared first on Plumb Marketing.
What Is Programmatic Direct Mail?
by Victoria Edstedt on April 28, 2020 at 3:00 pm
Tired of wasting ad money on bots? Ready to tangibly connect with actual customers? Programmatic direct mail offers that and a stronger emotional response than simply online remarketing. When businesses are able to take the best of digital marketing and marry it with the tangible, more impactful feature of direct mail, there is a [...] The post What Is Programmatic Direct Mail? appeared first on Plumb Marketing.
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