Recent News from Mail Masters
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...
Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve...
These 9 tips explore best practices and tactics to run the most effective direct mail campaign possible. From audience and planning, formatting and design, timing and costs, this article digs deep into the strategy of running a political direct mail campaign, but the...
Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to...
Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...
Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...
Every 3 minutes, someone is diagnosed with blood cancer...you can help. Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...
Direct mail costs can be planned and defined to improve return on investment.
Benefits fo direct mail marketing.
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its...
Good marketing strategies, many including direct mail marketing programs, is one reason why small businesses succeed.
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
Why You Should Target New Movers with Direct Mail
by Victoria Edstedt on June 16, 2021 at 3:00 pm
Targeted direct mail campaigns to new movers can be a game changer for certain businesses and industries. In Colorado alone, there are over 80,000 people relocating in and around the state each year. And, these movers are shaking out an average of $8 - $12 thousand dollars their first year in their new home. [...] The post Why You Should Target New Movers with Direct Mail appeared first on Plumb Marketing.
How was direct mail impacted during the COVID-19 pandemic?
by Victoria Edstedt on June 10, 2021 at 2:00 pm
The post How was direct mail impacted during the COVID-19 pandemic? appeared first on Plumb Marketing.
Direct Mail Relevancy in a Pandemic Economy
by Victoria Edstedt on June 8, 2021 at 2:00 pm
Consumer buying has changed quite a bit because of the pandemic. As you evaluate your new sales goals and strategies, the importance of direct mail can’t be ignored. With email box filters, online ad blindness, and social disconnection, the value of personalized, engaging mail is resurging. Not convinced? This article shares information about the [...] The post Direct Mail Relevancy in a Pandemic Economy appeared first on Plumb Marketing.
A Beginner’s Guide to Fulfillment
by Victoria Edstedt on June 3, 2021 at 2:00 pm
If you are considering an ecommerce business, or expanding to sell more products online, it is likely you’ve thought about fulfillment. But, where do you start? This link is a valuable, downloadable resource that covers what fulfillment is, what the process looks like, and when to use a third-party provider. Fulfillment may be your [...] The post A Beginner’s Guide to Fulfillment appeared first on Plumb Marketing.
Better Marketing ROI in 2021
by Victoria Edstedt on June 1, 2021 at 2:00 pm
Why does direct mail get a better ROI than email, pay-per-click, social media, and banner ads? The answers may surprise you. This article helps marketers know what matters in direct mail to make it more successful and create better ROI than digital marketing alone. It’s worth the read, especially if you are looking to [...] The post Better Marketing ROI in 2021 appeared first on Plumb Marketing.
How to Stay Top of Mind for Home Emergencies
by Victoria Edstedt on May 27, 2021 at 2:00 pm
Marketing in a nutshell: Build awareness about who you are and what you do, and being found when consumers are ready to buy. Doing this cost effectively and with positive ROI: Job Site Mailer Program from Plumb Marketing. This unique program was designed specifically for home service providers to target an audience, build online [...] The post How to Stay Top of Mind for Home Emergencies appeared first on Plumb Marketing.
Supercharge Marketing with Trigger Based Direct Mail Campaigns
by Victoria Edstedt on May 25, 2021 at 2:00 pm
It’s been shown that processing digital information is harder on our brains than reading direct mail. With all the online noise and the enjoyment people get by going to their mailboxes, wouldn’t it be great if there was an effortless way to automate direct mail? Well, luckily, technology has made it possible. Today’s business [...] The post Supercharge Marketing with Trigger Based Direct Mail Campaigns appeared first on Plumb Marketing.
Direct Mail and the Return to Business as Usual
by Victoria Edstedt on May 19, 2021 at 3:00 pm
Over a year has now passed since we were introduced to COVID-19 and the associated restrictions, shut-downs, quarantines, and “new normal”. So, when we say, “the return to business as usual”, there may not be such a thing. However, with restrictions lifting, we are all determining how business as usual now looks and what [...] The post Direct Mail and the Return to Business as Usual appeared first on Plumb Marketing.
Don’t Waste Your Marketing Spend on This!
by Victoria Edstedt on May 13, 2021 at 2:00 pm
With so many options for marketing, it can be hard to determine what actually works and what is a waste of money. Today’s consumer is looking for brand recognition and awareness in multiple places – not just online, on TV, or in the mailbox. Any company who uses only one strategy is wasting their [...] The post Don’t Waste Your Marketing Spend on This! appeared first on Plumb Marketing.
21 Direct Mail Stats in 2021
by Victoria Edstedt on May 11, 2021 at 2:00 pm
This quick read article offers some statistics that will make you question your beliefs about direct mail. Let’s clarify this, however, by saying relevant direct mail. Relevant means the readers are intelligently targeted, not the old “spray and pray” strategies. Today’s technology makes targeting and building relevance with personalization easier than ever. We have [...] The post 21 Direct Mail Stats in 2021 appeared first on Plumb Marketing.
A Message from Lynndell Epp About Our Rebrand to Plumb Marketing
GET AN ESTIMATE
Tell us about your direct marketing project to receive an estimate and discover the power of direct response marketing!
NEED A DIRECT MARKETING PLAN?
Define your objectives, target market, marketing calendars and more using the 20+ years of experience from the Mail Masters team. Contact us today to schedule a complimentary discovery assessment.