Recent News from Mail Masters

How and when you should actually use direct mail?

William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...

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Programmatic Direct Mail Drives Results

Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...

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16 Tips for Crafting a Powerful Postcard Campaign

Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...

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Join Us For Light The Night Cancer Fundraiser

Every 3 minutes, someone is diagnosed with blood cancer...you can help.    Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...

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RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)

The articles below first appeared on Plumb Marketing.

  • Digital Printing & Promotional Products: A Perfect Marketing Match
    by Victoria Edstedt on July 16, 2024 at 7:04 pm

    If you can dream it, it can be printed, thanks to digital printing technology. Businesses, both online and brick-and-mortar, B2B and B2C, have found digital printing makes consistent marketing strategies a reality. Artists and creators of goods also have used digital printing to increase their portfolios and reach a larger audience. Want to know [...] The post Digital Printing & Promotional Products: A Perfect Marketing Match appeared first on Plumb Marketing.

  • Political Printing Plus Mailing Service Equals Results
    by Victoria Edstedt on June 26, 2024 at 3:00 pm

    A political printing and mailing service can assist you in mobilizing your supporters to achieve your desired outcomes. Whether your campaign aims to raise funds, win an election, or increase awareness for a particular cause, consider utilizing high-quality printed political materials to support your efforts. Why Political Mailing Services Make Sense For most politicians, [...] The post Political Printing Plus Mailing Service Equals Results appeared first on Plumb Marketing.

  • High Quality Printing: Offset Printing, Giclee or Lithography?
    by Victoria Edstedt on June 13, 2024 at 3:11 pm

    If you're seeking consistent, high-quality printing results, offset printing might be the ideal solution for you. Whether you want to elevate your photography portfolio, print fine art on canvas, or reproduce artwork, offset printing is an excellent option. Used for decades, this versatile and popular method, combined with modern technology, is more effective than [...] The post High Quality Printing: Offset Printing, Giclee or Lithography? appeared first on Plumb Marketing.

  • The Importance of Greeting Cards in Direct Mail Strategies
    by Victoria Edstedt on May 27, 2024 at 12:00 pm

    Greeting cards aren’t just for birthdays and holidays! In fact, for small businesses, adding them to their direct mail strategy reaps great rewards. The Value of Greeting Cards Greeting cards are personal, thoughtful, and brighten the receiver's day. They are a sign of relationship. Holiday cards tell the recipient they are being thought of. [...] The post The Importance of Greeting Cards in Direct Mail Strategies appeared first on Plumb Marketing.

  • Tips for Creating an Effective Brochure for your Business
    by Victoria Edstedt on May 14, 2024 at 8:48 pm

    Creating a powerful brochure can significantly boost brand visibility, enhance perception, and drive sales for your business or organization. To achieve this, it's essential to focus on several key elements beyond just selecting images and arranging content.Small businesses, listen up! These 5 tips will help you create business brochures that capture eyes and sales.Using Brochures [...] The post Tips for Creating an Effective Brochure for your Business appeared first on Plumb Marketing.

  • 3 Master Tips to Conquer Customer Inbox Overload
    by Victoria Edstedt on April 29, 2024 at 3:00 pm

    As digital channels continue to flood our marketing landscape, the pressure to stand out amidst the digital noise grows exponentially. Clients spanning various sectors, including finance, healthcare, hospitality, and more, have expressed concerns about the saturation of digital methods, leading to audience fatigue. Audience Digital Fatigue Studies have shown that Americans are spending an [...] The post 3 Master Tips to Conquer Customer Inbox Overload appeared first on Plumb Marketing.

  • Direct Mail Effectiveness Based on Generational Research
    by Victoria Edstedt on April 15, 2024 at 3:00 pm

    Amidst the digital noise that fills our inboxes and saturates our screens, the significance of traditional mail often gets overshadowed. Join us as we explore the findings of the USPS Generational Research Report, revealing distinctive preferences and behaviors of Baby Boomers, Generation X, Millennials, and Generation Z regarding direct mail. Home service providers, and [...] The post Direct Mail Effectiveness Based on Generational Research appeared first on Plumb Marketing.

  • Sealing the Deal: The Crucial Role of Real Estate Direct Mailers and Why Agents Should Embrace Them
    by Victoria Edstedt on April 3, 2024 at 8:20 pm

    In the fast-paced world of real estate, where digital platforms dominate marketing strategies, real estate agents are finding a timeless and effective ally in direct mail campaigns. This blog sheds light on the pivotal role of real estate direct mailers and articulates why savvy agents should integrate this traditional approach into their modern marketing [...] The post Sealing the Deal: The Crucial Role of Real Estate Direct Mailers and Why Agents Should Embrace Them appeared first on Plumb Marketing.

  • The Power of Home Services Direct Mail Campaigns and Their Ideal Target Audience
    by Victoria Edstedt on March 13, 2024 at 8:05 pm

    In an era dominated by digital marketing, home services businesses are discovering a powerful and often overlooked tool to connect with their target audience – direct mail campaigns. This blog explores the diverse range of businesses that can benefit from home services direct mail campaigns and delves into the compelling reasons why they should [...] The post The Power of Home Services Direct Mail Campaigns and Their Ideal Target Audience appeared first on Plumb Marketing.

  • The Art and Science of Direct Response: Small Business Strategies to Ignite Customer Action
    by Victoria Edstedt on February 28, 2024 at 4:30 pm

    Direct response marketing has emerged as a game-changer for small businesses seeking to connect with their target audience in a meaningful and immediate way. Plumb Marketing dives deep into the world of direct response marketing, unveiling innovative strategies and proven tactics tailored to empower small businesses in eliciting prompt and measurable customer actions. What [...] The post The Art and Science of Direct Response: Small Business Strategies to Ignite Customer Action appeared first on Plumb Marketing.

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