Recent News from Mail Masters
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...
Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve...
These 9 tips explore best practices and tactics to run the most effective direct mail campaign possible. From audience and planning, formatting and design, timing and costs, this article digs deep into the strategy of running a political direct mail campaign, but the...
Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to...
Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...
Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...
Every 3 minutes, someone is diagnosed with blood cancer...you can help. Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...
Direct mail costs can be planned and defined to improve return on investment.
Benefits fo direct mail marketing.
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its...
Good marketing strategies, many including direct mail marketing programs, is one reason why small businesses succeed.
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
Political Mail in a COVID-19 World
by Victoria Edstedt on September 17, 2020 at 2:00 pm
COVID-19 has brought about a new world for many of us and has impacted the political culture. Political mail has always played an important role, but how has it changed in the light of the pandemic? How should it change? This article takes a look at current strategies and what is likely to have [...] The post Political Mail in a COVID-19 World appeared first on Plumb Marketing.
Three Reasons Why Direct Mail is Growing
by Victoria Edstedt on September 15, 2020 at 2:00 pm
Campaigns and Elections shares three reasons why direct mail is growing and the impact of this expansion, particularly in the world of political campaigns. Each of the reasons dives into the past, present and future of direct mail in politics with tremendous insight and understanding of the current political climate. Check out this important [...] The post Three Reasons Why Direct Mail is Growing appeared first on Plumb Marketing.
Boost Your Credibility (and Customer Loyalty) with Direct Mail
by Victoria Edstedt on September 10, 2020 at 2:00 pm
There is no doubt COVID-19 has changed the face of business, including marketing. When it comes to direct mail, there isn’t an exception. How do you boost your credibility and customer loyalty now, in the face of the pandemic? Is it OK to Send Direct Mail Campaigns Now? Direct mail is just as viable [...] The post Boost Your Credibility (and Customer Loyalty) with Direct Mail appeared first on Plumb Marketing.
Build Connection With People During COVID
by Victoria Edstedt on September 8, 2020 at 2:00 pm
A recent USPS study showed that direct mail is helping those quarantined (or those choosing to stay-at-home) due to COVID feel more connected. Mail has the ability to lift spirits. Imagine how good it feels to receive a letter in the mail from a friend! This very brief article shares some statistics and information [...] The post Build Connection With People During COVID appeared first on Plumb Marketing.
Winning Political Campaigns with Direct Mail
by Victoria Edstedt on September 3, 2020 at 2:00 pm
Reaching voters is the key to winning elections – and direct mail is a major part of connecting with them. As one of the most trusted and persuasive forms of political marketing, direct mail needs to be a part of any political campaign to help cover a wide geographic area. From there, target key [...] The post Winning Political Campaigns with Direct Mail appeared first on Plumb Marketing.
Outsourced Fulfillment and How Can it Benefit Your Business
by Victoria Edstedt on September 1, 2020 at 2:00 pm
Do you feel like you are wasting time on shipping and fulfillment activities? Maybe you’re worried about tracking shipments or feeling frustrated with growing demands on your time. If you’re feeling the fulfillment pinch then it may be time to look at outsourcing fulfillment. Plumb Marketing specializes in product order fulfillment, direct mail, and [...] The post Outsourced Fulfillment and How Can it Benefit Your Business appeared first on Plumb Marketing.
Is it OK to Send Direct Mail Right Now?
by Victoria Edstedt on August 27, 2020 at 9:56 pm
How does a brick and mortar business with little foot traffic during the current COVID pandemic reach prospective clients? Direct Mail of course! With at-home workers receiving hundreds of emails a day, this article shares why now is exactly the right time to use direct mail campaigns to communicate with customers and potential customers. [...] The post Is it OK to Send Direct Mail Right Now? appeared first on Plumb Marketing.
COVID-19 Direct Mail Marketing Tips
by Victoria Edstedt on August 20, 2020 at 2:00 pm
Every marketing director is seeing the impact COVID is having on reaching potential customers. How do we do it effectively, consciously and safely? This important article looks at how to promote our businesses as we continue to move through the global pandemic with wise tips from top marketing professionals. Learn the new best practices, [...] The post COVID-19 Direct Mail Marketing Tips appeared first on Plumb Marketing.
Which is Better: Outsourced or In-House Fulfillment?
by Victoria Edstedt on August 18, 2020 at 2:00 pm
This brief article walks the reader through seven questions to help them determine if outsourcing or in-house fulfillment of subscription-based products/services is best for them. Of course, all companies want to see their subscription base grow, but knowing when, and if, there is a right time for outsourcing is important. Consider these questions that [...] The post Which is Better: Outsourced or In-House Fulfillment? appeared first on Plumb Marketing.
You’ll Be Surprised by the Industries That Could Benefit from New Mover Direct Mail
by Victoria Edstedt on August 13, 2020 at 2:00 pm
When people move from one home to another, they are in a transitional stage that necessitates spending money. Often this includes home improvement and home goods like furniture, appliances and décor. Additional spending and research is done in the areas of car buying, wedding planning and new baby preparations. Does any of that surprise [...] The post You’ll Be Surprised by the Industries That Could Benefit from New Mover Direct Mail appeared first on Plumb Marketing.
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