Recent News from Mail Masters
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...
Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve...
These 9 tips explore best practices and tactics to run the most effective direct mail campaign possible. From audience and planning, formatting and design, timing and costs, this article digs deep into the strategy of running a political direct mail campaign, but the...
Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to...
Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...
Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...
Every 3 minutes, someone is diagnosed with blood cancer...you can help. Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...
Direct mail costs can be planned and defined to improve return on investment.
Benefits fo direct mail marketing.
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its...
Good marketing strategies, many including direct mail marketing programs, is one reason why small businesses succeed.
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
- 5 Reasons Why You Should Outsource Your Marketingby Victoria Edstedt on November 23, 2023 at 3:00 pm
B2B (business to business) marketing requires a different strategy than that designed for direct consumers. Growing a business requires investing in marketing, but just like all investments, there should be a return. If your marketing is an expense instead of a revenue generator, it may be worth outsourcing your marketing to professionals who are [...] The post 5 Reasons Why You Should Outsource Your Marketing appeared first on Plumb Marketing.
- 5 Tips for Effective Direct Mail Marketingby Victoria Edstedt on November 21, 2023 at 3:00 pm
If you’ve been in marketing for 20 or more years, it is likely you have experience with direct mail. But, declaring direct mail dead is a disservice. Direct mail simply needs to be done differently than it has in the past. And when that happens, it is proving more effective than ever before, largely [...] The post 5 Tips for Effective Direct Mail Marketing appeared first on Plumb Marketing.
- 8 Advantages of Outsourcing Fulfillment for Your Online Businessby Victoria Edstedt on November 16, 2023 at 3:00 pm
Have an online business and are overwhelmed with order fulfillment? Can’t keep up with your orders which means you can’t grow? What more time for marketing and customer service? This article shares 8 reasons to consider outsourcing fulfillment and how it works, giving several options and examples. It shares lots of information about choosing [...] The post 8 Advantages of Outsourcing Fulfillment for Your Online Business appeared first on Plumb Marketing.
- They Said Direct Mail is Dead and Then Tried it – See Their Results!by Victoria Edstedt on November 14, 2023 at 3:00 pm
Small businesses with a local footprint who are only relying on digital marketing are missing the huge value found in targeted, community advertising in the form of direct mail. In fact, this article explores real life examples of businesses who added direct mail to their marketing mix and were amazed at the results. The [...] The post They Said Direct Mail is Dead and Then Tried it – See Their Results! appeared first on Plumb Marketing.
- Your Guide to Political Direct Mailby Victoria Edstedt on November 8, 2023 at 4:00 pm
With the prevalence of digital media and social networking platforms, political campaigns have found new avenues to connect with potential voters. However, amidst the digital frenzy, direct mail remains one of the most effective tools to reach out to voters, especially during election season. What makes political direct mail effective? Here are four reasons [...] The post Your Guide to Political Direct Mail appeared first on Plumb Marketing.
- The Ultimate Guide to Direct Mail Fundraising for Nonprofitsby Victoria Edstedt on October 26, 2023 at 3:00 pm
This guide walks nonprofits through the basics of direct mail fundraising. It answers questions like: What does the direct mail fundraising process look like? What are the elements and strategies to implement such a campaign? How does working with a professional direct mail company help? Full of helpful information for the nonprofit direct mail [...] The post The Ultimate Guide to Direct Mail Fundraising for Nonprofits appeared first on Plumb Marketing.
- Creative Promotional Items & Ideas: 7 Ways to Stand Out with Printed Itemsby Victoria Edstedt on October 24, 2023 at 3:00 pm
Looking for a fresh way to stand out? These 7 creative promotional item ideas are sure to inspire you. Not only do they show examples of 10 top promotional items, but they give ideas to make them even more useful and memorable. Learn how printed items can keep you top of mind with prospects [...] The post Creative Promotional Items & Ideas: 7 Ways to Stand Out with Printed Items appeared first on Plumb Marketing.
- Political Mailers and Timingby Victoria Edstedt on October 19, 2023 at 3:00 pm
When it comes to political mailers, timing is everything. This article shares when you can’t drop direct mail pieces and when it is critical to. If you are investing in a political mailer campaign (and if you are looking for voter support, you should be), then this article is a must read. Learn how [...] The post Political Mailers and Timing appeared first on Plumb Marketing.
- What is Omnichannel Marketing?
by Victoria Edstedt on October 17, 2023 at 3:00 pm
Sometimes the best definition of a concept is through examples of its use and that’s exactly what this article provides. If you are looking for a more consistent brand experience for your customers, omnichannel marketing accomplishes that goal. If you are looking for a more streamlined way to combine on and offline marketing strategies, [...] The post What is Omnichannel Marketing? appeared first on Plumb Marketing.
- How to Measure the Results of Your Direct Mail Campaignby Victoria Edstedt on October 12, 2023 at 3:00 pm
While designing your direct mail campaign can be fun – design, list targeting, and dreams of ROI – as a small business owner, if you aren’t measuring the effectiveness of the campaign, you are throwing away your time and money. Direct mail has been shown to be effective, but the most important part is [...] The post How to Measure the Results of Your Direct Mail Campaign appeared first on Plumb Marketing.
A Message from Lynndell Epp About Our Rebrand to Plumb Marketing
GET AN ESTIMATE
Tell us about your direct marketing project to receive an estimate and discover the power of direct response marketing!
NEED A DIRECT MARKETING PLAN?
Define your objectives, target market, marketing calendars and more using the 20+ years of experience from the Mail Masters team. Contact us today to schedule a complimentary discovery assessment.