Recent News from Mail Masters

How and when you should actually use direct mail?

William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...

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Programmatic Direct Mail Drives Results

Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...

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16 Tips for Crafting a Powerful Postcard Campaign

Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...

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Join Us For Light The Night Cancer Fundraiser

Every 3 minutes, someone is diagnosed with blood cancer...you can help.    Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...

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RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)

The articles below first appeared on Plumb Marketing.

  • 3 Musts for a Successful Restaurant Direct Mail Campaign
    by Victoria Edstedt on November 23, 2022 at 3:00 pm

    Running a restaurant the past few years has been a challenge. Now, we face a new climate, and direct mail is poised to capitalize on the new trends in consumer behavior. Will you take advantage of it? Here are three tips from GrubHub to get the most out of your direct mail campaign and [...] The post 3 Musts for a Successful Restaurant Direct Mail Campaign appeared first on Plumb Marketing.

  • Direct Mail Is Having a Moment — Seize It
    by Victoria Edstedt on November 17, 2022 at 3:00 pm

    Seize the direct mail moment! The pandemic changed consumers behavior with mail creating an opportunity for businesses and nonprofits to cash in. Direct mail is cutting through the online clutter and getting right into the hands of buyers looking for what they need. Use direct mail to get their attention, and then drive them [...] The post Direct Mail Is Having a Moment — Seize It appeared first on Plumb Marketing.

  • Does Direct Mail Work for Nonprofits?
    by Victoria Edstedt on November 15, 2022 at 2:00 pm

    Paying for printing and postage in a digital age may seem like a waste of precious resources for a nonprofit, but direct mail is a steady, tried and true solution that shouldn’t be overlooked. Consider these 5 reasons for why it is effective, as well as the response rate, and you will be proud [...] The post Does Direct Mail Work for Nonprofits? appeared first on Plumb Marketing.

  • 5 Direct Mail Strategies That Actually Work
    by Victoria Edstedt on November 9, 2022 at 3:00 pm

    Direct mail has some of the highest ROI rates of any marketing channel – yes, that includes digital solutions like pay-per-click. It may seem impossible, but the pandemic has changed consumer behavior. Using new direct mail strategies that break up the clutter online, as well as peel their eyes off the screens they are [...] The post 5 Direct Mail Strategies That Actually Work appeared first on Plumb Marketing.

  • 10 Truths About Marketing After the Pandemic
    by Victoria Edstedt on November 3, 2022 at 2:00 pm

    These ten post-pandemic marketing truths will help you redefine your marketing plan for the new year. With poignant thought, this article takes old truths, such as: “your brand should stand behind great products” and flips them to the new normal which is: “your brand should stand behind great values.” Business owners and marketing folks [...] The post 10 Truths About Marketing After the Pandemic appeared first on Plumb Marketing.

  • 4 Ways to Capitalize on Direct Mail Trends to Enhance Your Post-COVID Marketing Strategy
    by Victoria Edstedt on November 1, 2022 at 2:00 pm

    COVID has changed everything – including direct mail trends. How can you use this information to enhance your current marketing? This read offers four solid strategies for bringing more awareness and sales to your business. If you’ve wondered about direct mail’s relevance, especially in today’s world, this article provides research backed data to help [...] The post 4 Ways to Capitalize on Direct Mail Trends to Enhance Your Post-COVID Marketing Strategy appeared first on Plumb Marketing.

  • Why New Mover Direct Mail Still Outperforms Digital/Social/Email Marketing
    by Victoria Edstedt on October 27, 2022 at 2:00 pm

    Is it possible that direct mail is outperforming digital marketing today? With consumers getting dozens (or more) promotional emails a day, it can make sense that a quieter, tangible mail piece might have a larger impact. This is especially true with new movers who have lean mailboxes and big needs in their new neighborhood. [...] The post Why New Mover Direct Mail Still Outperforms Digital/Social/Email Marketing appeared first on Plumb Marketing.

  • 4 Kinds of Mail Political Candidates Should Send
    by Victoria Edstedt on October 25, 2022 at 2:00 pm

    Mass communication with voters is strong and direct mail does a great job of grabbing their interest and ear. There are four types of direct mail pieces that can be used to create multiple touch points. They also meet different needs. Take a moment to learn about the four kinds of political candidate mail [...] The post 4 Kinds of Mail Political Candidates Should Send appeared first on Plumb Marketing.

  • Political Direct Mail Best Practices
    by Victoria Edstedt on October 20, 2022 at 2:00 pm

    Is direct mail still relevant for political campaigns in this digital age? Yes – in fact, it cuts through all the online noise with personalized, tangible, targeted messaging. This article shares 21 best practices for making the biggest impact. Read to learn more about how to track your campaign, list building, messaging and even [...] The post Political Direct Mail Best Practices appeared first on Plumb Marketing.

  • Using Direct Mail in Your Political Campaign
    by Victoria Edstedt on October 18, 2022 at 2:00 pm

    Direct mail is just one tool in your political campaign toolkit, but it is one of the most effective when done well. This quick read shares what percent of your marketing should be direct mail, how often you should plan to send your campaign, and tips for making every piece count. If it’s the [...] The post Using Direct Mail in Your Political Campaign appeared first on Plumb Marketing.

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