Recent News from Mail Masters
Three Do’s and Don’ts if You are Considering Direct Mail Marketing
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
How and when you should actually use direct mail?
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...
If Your Direct Mail Marketing Isn’t Working, This Could Be Why
Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve...
9 Tips for Political Direct Mail Pieces We Should All Follow
These 9 tips explore best practices and tactics to run the most effective direct mail campaign possible. From audience and planning, formatting and design, timing and costs, this article digs deep into the strategy of running a political direct mail campaign, but the...
Direct Mail Still Works in 2019—How It Fits In With Integrated Marketing
Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to...
Programmatic Direct Mail Drives Results
Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...
16 Tips for Crafting a Powerful Postcard Campaign
Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...
Join Us For Light The Night Cancer Fundraiser
Every 3 minutes, someone is diagnosed with blood cancer...you can help. Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...
Like direct mail’s results but not the upfront costs?
Direct mail costs can be planned and defined to improve return on investment.
Marketing Services in Denver: Direct Mailing for a Personal Reach
Benefits fo direct mail marketing.
How to Make Direct Mail Services More Cost-Efficient for Your Business
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its...
Why Your Small Business May Need Direct Mail Services for its Survival
Good marketing strategies, many including direct mail marketing programs, is one reason why small businesses succeed.
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
- Digital Printing & Promotional Products: A Perfect Marketing Matchby Victoria Edstedt on July 16, 2024 at 7:04 pm
If you can dream it, it can be printed, thanks to digital printing technology. Businesses, both online and brick-and-mortar, B2B and B2C, have found digital printing makes consistent marketing strategies a reality. Artists and creators of goods also have used digital printing to increase their portfolios and reach a larger audience. Want to know [...] The post Digital Printing & Promotional Products: A Perfect Marketing Match appeared first on Plumb Marketing.
- Political Printing Plus Mailing Service Equals Resultsby Victoria Edstedt on June 26, 2024 at 3:00 pm
A political printing and mailing service can assist you in mobilizing your supporters to achieve your desired outcomes. Whether your campaign aims to raise funds, win an election, or increase awareness for a particular cause, consider utilizing high-quality printed political materials to support your efforts. Why Political Mailing Services Make Sense For most politicians, [...] The post Political Printing Plus Mailing Service Equals Results appeared first on Plumb Marketing.
- High Quality Printing: Offset Printing, Giclee or Lithography?by Victoria Edstedt on June 13, 2024 at 3:11 pm
If you're seeking consistent, high-quality printing results, offset printing might be the ideal solution for you. Whether you want to elevate your photography portfolio, print fine art on canvas, or reproduce artwork, offset printing is an excellent option. Used for decades, this versatile and popular method, combined with modern technology, is more effective than [...] The post High Quality Printing: Offset Printing, Giclee or Lithography? appeared first on Plumb Marketing.
- The Importance of Greeting Cards in Direct Mail Strategiesby Victoria Edstedt on May 27, 2024 at 12:00 pm
Greeting cards aren’t just for birthdays and holidays! In fact, for small businesses, adding them to their direct mail strategy reaps great rewards. The Value of Greeting Cards Greeting cards are personal, thoughtful, and brighten the receiver's day. They are a sign of relationship. Holiday cards tell the recipient they are being thought of. [...] The post The Importance of Greeting Cards in Direct Mail Strategies appeared first on Plumb Marketing.
- Tips for Creating an Effective Brochure for your Businessby Victoria Edstedt on May 14, 2024 at 8:48 pm
Creating a powerful brochure can significantly boost brand visibility, enhance perception, and drive sales for your business or organization. To achieve this, it's essential to focus on several key elements beyond just selecting images and arranging content.Small businesses, listen up! These 5 tips will help you create business brochures that capture eyes and sales.Using Brochures [...] The post Tips for Creating an Effective Brochure for your Business appeared first on Plumb Marketing.
- 3 Master Tips to Conquer Customer Inbox Overloadby Victoria Edstedt on April 29, 2024 at 3:00 pm
As digital channels continue to flood our marketing landscape, the pressure to stand out amidst the digital noise grows exponentially. Clients spanning various sectors, including finance, healthcare, hospitality, and more, have expressed concerns about the saturation of digital methods, leading to audience fatigue. Audience Digital Fatigue Studies have shown that Americans are spending an [...] The post 3 Master Tips to Conquer Customer Inbox Overload appeared first on Plumb Marketing.
- Direct Mail Effectiveness Based on Generational Researchby Victoria Edstedt on April 15, 2024 at 3:00 pm
Amidst the digital noise that fills our inboxes and saturates our screens, the significance of traditional mail often gets overshadowed. Join us as we explore the findings of the USPS Generational Research Report, revealing distinctive preferences and behaviors of Baby Boomers, Generation X, Millennials, and Generation Z regarding direct mail. Home service providers, and [...] The post Direct Mail Effectiveness Based on Generational Research appeared first on Plumb Marketing.
- Sealing the Deal: The Crucial Role of Real Estate Direct Mailers and Why Agents Should Embrace Themby Victoria Edstedt on April 3, 2024 at 8:20 pm
In the fast-paced world of real estate, where digital platforms dominate marketing strategies, real estate agents are finding a timeless and effective ally in direct mail campaigns. This blog sheds light on the pivotal role of real estate direct mailers and articulates why savvy agents should integrate this traditional approach into their modern marketing [...] The post Sealing the Deal: The Crucial Role of Real Estate Direct Mailers and Why Agents Should Embrace Them appeared first on Plumb Marketing.
- The Power of Home Services Direct Mail Campaigns and Their Ideal Target Audienceby Victoria Edstedt on March 13, 2024 at 8:05 pm
In an era dominated by digital marketing, home services businesses are discovering a powerful and often overlooked tool to connect with their target audience – direct mail campaigns. This blog explores the diverse range of businesses that can benefit from home services direct mail campaigns and delves into the compelling reasons why they should [...] The post The Power of Home Services Direct Mail Campaigns and Their Ideal Target Audience appeared first on Plumb Marketing.
- The Art and Science of Direct Response: Small Business Strategies to Ignite Customer Actionby Victoria Edstedt on February 28, 2024 at 4:30 pm
Direct response marketing has emerged as a game-changer for small businesses seeking to connect with their target audience in a meaningful and immediate way. Plumb Marketing dives deep into the world of direct response marketing, unveiling innovative strategies and proven tactics tailored to empower small businesses in eliciting prompt and measurable customer actions. What [...] The post The Art and Science of Direct Response: Small Business Strategies to Ignite Customer Action appeared first on Plumb Marketing.
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