Recent News from Mail Masters
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...
Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve...
These 9 tips explore best practices and tactics to run the most effective direct mail campaign possible. From audience and planning, formatting and design, timing and costs, this article digs deep into the strategy of running a political direct mail campaign, but the...
Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to...
Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...
Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...
Every 3 minutes, someone is diagnosed with blood cancer...you can help. Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...
Direct mail costs can be planned and defined to improve return on investment.
Benefits fo direct mail marketing.
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its...
Good marketing strategies, many including direct mail marketing programs, is one reason why small businesses succeed.
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
Taking Online Retargeting Offline
by Victoria Edstedt on April 2, 2020 at 3:00 pm
If you’ve ever shopped for something and then later were hit with a retargeted ad, you may have been impressed, or creeped out. Imagine if a customer visited your website and then received personalized, tangible mail from you. This is possible with today’s technology and this article shares more about that. Learn 5 tips [...] The post Taking Online Retargeting Offline appeared first on Plumb Marketing.
Does Direct Mail Work for Political Campaigns?
by Victoria Edstedt on March 31, 2020 at 3:00 pm
It is true there have been unsuccessful direct mail campaigns – just as there has been flopped TV commercials or print ads. However, when it comes to political campaigns, direct mail is one of the top strategies for getting your message out. Why? In this article, several reasons are given that make direct mail so [...] The post Does Direct Mail Work for Political Campaigns? appeared first on Plumb Marketing.
Now May Be The Time To Mail
by plumbmarketing on March 30, 2020 at 6:46 pm
The post Now May Be The Time To Mail appeared first on Plumb Marketing.
Leveraging Direct Mail in a Digital Economy
by Victoria Edstedt on March 26, 2020 at 3:00 pm
Forbes weighs in on the benefits of using Direct Mail Marketing, and how to best leverage it for optimal results. Own the mailbox – that's the theme of this article that takes a look at direct mail and its effectiveness as well as strategies for making it shine. We love that it shares how [...] The post Leveraging Direct Mail in a Digital Economy appeared first on Plumb Marketing.
A Special Message From Our CEO: 5 Ways To Stay Busy While At Home
by plumbmarketing on March 26, 2020 at 2:13 pm
The post A Special Message From Our CEO: 5 Ways To Stay Busy While At Home appeared first on Plumb Marketing.
How to Use Direct Mail to Target Your Ideal Customer
by Victoria Edstedt on March 24, 2020 at 3:00 pm
Looking to get the most you can out of your direct mail campaign? What business owner isn’t? This article shares 3 robust tips on finding, targeting and effectively communicating with your prospects through on and offline methods. Every business owner wants a positive return on investment, especially when it comes to marketing. Set yourself up [...] The post How to Use Direct Mail to Target Your Ideal Customer appeared first on Plumb Marketing.
What Past Mail Campaigns Have Taught Us for the Future
by Victoria Edstedt on March 19, 2020 at 3:00 pm
In this political directed article featured in Campaigns & Elections, the reporter gleans the best practices for direct mail based on historical information. Targeted media methods, which include direct mail, have increased significantly, while those with a more “blanket” approach are seeing a decline (including TV and radio). More than 46% of voters value [...] The post What Past Mail Campaigns Have Taught Us for the Future appeared first on Plumb Marketing.
Read This Before Adding Direct Mail to Your Marketing Strategy
by Victoria Edstedt on March 17, 2020 at 3:00 pm
This article posted on Lucidpress explains some of the benefits of direct mail and why it may be beneficial to add it to your marketing strategy. Many companies have abandoned direct mail in lieu of emails - and this may not be very cost effective as email is quickly and easily sorted straight into the [...] The post Read This Before Adding Direct Mail to Your Marketing Strategy appeared first on Plumb Marketing.
Use Birthday Marketing to Get New Customers, Fast!
by Victoria Edstedt on March 12, 2020 at 3:00 pm
Celebrating a birthday is fun. Making sales is also fun. Combine the two with birthday marketing using targeted direct mail! It’s long been known that one strategy for increasing Return on Investment with direct mail, is to include a special offer. Not only does this make it easier to track, it creates a sense [...] The post Use Birthday Marketing to Get New Customers, Fast! appeared first on Plumb Marketing.
Grow Your Customer Base with a New Mover Direct Mail Campaign
by Victoria Edstedt on March 10, 2020 at 3:00 pm
By targeting new movers with a direct mail campaign, you are hitting a demographic looking for services in their new neighborhood. With 40 million people moving each year, capturing the attention of those who move into your service area can help you build a customer base before they begin looking for your competitor. This [...] The post Grow Your Customer Base with a New Mover Direct Mail Campaign appeared first on Plumb Marketing.
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