Recent News from Mail Masters

How and when you should actually use direct mail?

William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...

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Programmatic Direct Mail Drives Results

Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...

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16 Tips for Crafting a Powerful Postcard Campaign

Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...

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Join Us For Light The Night Cancer Fundraiser

Every 3 minutes, someone is diagnosed with blood cancer...you can help.    Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...

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RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)

The articles below first appeared on Plumb Marketing.

  • The Power of Follow-Up: Using Direct Mail to Re-Engage Lapsed Customers
    by Yvette on November 12, 2025 at 12:00 pm

    Reconnect with customers who haven’t heard from you in a while. Discover how a simple postcard can reignite loyalty and spark new sales. The post The Power of Follow-Up: Using Direct Mail to Re-Engage Lapsed Customers appeared first on Plumb Marketing.

  • How to Know When It’s Time to Outsource Your Print and Mail Campaigns
    by Yvette on November 4, 2025 at 5:53 pm

    Outsourcing your print and mail marketing can save time, improve quality, and help your business grow with expert support and consistent results. The post How to Know When It’s Time to Outsource Your Print and Mail Campaigns appeared first on Plumb Marketing.

  • Maximizing ROI with Targeted Postcards for HVAC, Plumbing, and Landscaping Services
    by Yvette on October 15, 2025 at 2:00 pm

    Targeted postcards help HVAC, plumbing, and landscaping companies reach the right homes with industry-specific offers that drive results. The post Maximizing ROI with Targeted Postcards for HVAC, Plumbing, and Landscaping Services appeared first on Plumb Marketing.

  • 10 Reasons Home Services Companies Rely on Direct Mail Marketing
    by Yvette on October 1, 2025 at 7:48 pm

    Direct mail helps home services companies build trust, reach the right neighborhoods, and stand out with eye-catching, tangible marketing. The post 10 Reasons Home Services Companies Rely on Direct Mail Marketing appeared first on Plumb Marketing.

  • How to Choose the Right Partner for Outsourced Marketing and Print Solutions
    by Yvette on September 17, 2025 at 12:00 pm

    The right outsourced marketing and print partner does more than deliver printed pieces — they become part of your team. Here’s what to look for to ensure consistency, scalability, and long-term success. The post How to Choose the Right Partner for Outsourced Marketing and Print Solutions appeared first on Plumb Marketing.

  • From Design to Delivery: How Outsourced Direct Mail Services Work
    by Yvette on September 4, 2025 at 3:13 pm

    From concept to mailbox, a successful direct mail campaign requires careful planning, strong design, reliable printing, and smart follow-up. This article walks through the full process of working with an outsourced partner like Plumb Marketing to streamline your efforts, reduce costs, and boost results. The post From Design to Delivery: How Outsourced Direct Mail Services Work appeared first on Plumb Marketing.

  • The Secret to Combining Digital Marketing and Print for Maximum Impact
    by Yvette on August 20, 2025 at 3:00 pm

    Why pairing online tactics with offline materials creates stronger, smarter campaigns TL;DR: Combining print with digital marketing isn’t just smart—it’s a proven way to boost engagement, trust, and conversions. Print materials like postcards and brochures reinforce digital efforts such as retargeting ads and email campaigns, creating a multi-touch experience that increases visibility and credibility. [...] The post The Secret to Combining Digital Marketing and Print for Maximum Impact appeared first on Plumb Marketing.

  • Why Home Services Businesses Should Invest in Direct Mail Postcards
    by Yvette on August 4, 2025 at 10:00 pm

    Reach more local homeowners, boost brand recognition, and drive real conversions TL;DR: Direct mail postcards are a powerful and cost-effective way for home services businesses—like roofing, plumbing, landscaping, and HVAC—to target local homeowners, increase visibility, and generate leads. With strategic timing, custom targeting, and consistent branding, postcards offer a high return on investment that [...] The post Why Home Services Businesses Should Invest in Direct Mail Postcards appeared first on Plumb Marketing.

  • Work Smarter, Not Harder: Outsourcing Marketing & Printing for Efficiency
    by Yvette on July 16, 2025 at 3:00 pm

    In today’s fast-paced business environment, staying competitive means working smarter—not necessarily harder. Whether you’re a small business or a large enterprise, managing your own marketing and printing in-house can become time-consuming, expensive, and inefficient. That’s where outsourcing comes in. By partnering with a specialized provider like Plumb Marketing, businesses can streamline operations, reduce overhead [...] The post Work Smarter, Not Harder: Outsourcing Marketing & Printing for Efficiency appeared first on Plumb Marketing.

  • How Outsourced Printing Services Can Enhance Your Marketing Campaigns
    by Yvette on July 2, 2025 at 4:37 pm

    In an age dominated by digital communication, print marketing might seem like an old-school tactic—but in reality, it remains one of the most trusted, tangible, and effective ways to connect with customers. When executed with precision and professionalism, printed materials reinforce your brand identity, support multichannel campaigns, and increase engagement. However, achieving that level [...] The post How Outsourced Printing Services Can Enhance Your Marketing Campaigns appeared first on Plumb Marketing.

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