Recent News from Mail Masters
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...
Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve...
These 9 tips explore best practices and tactics to run the most effective direct mail campaign possible. From audience and planning, formatting and design, timing and costs, this article digs deep into the strategy of running a political direct mail campaign, but the...
Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to...
Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...
Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...
Every 3 minutes, someone is diagnosed with blood cancer...you can help. Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...
Direct mail costs can be planned and defined to improve return on investment.
Benefits fo direct mail marketing.
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its...
Good marketing strategies, many including direct mail marketing programs, is one reason why small businesses succeed.
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
How to Digitize a New Movers Campaign
by Victoria Edstedt on January 20, 2022 at 2:00 pm
For decades, new mover campaigns have been used to capture the attention of those relocating to a new neighborhood. Because new movers need a variety of services, these direct mail programs are very effective for location-based businesses looking to be found by fresh eyes. This article looks at how adding digitization components can make [...] The post How to Digitize a New Movers Campaign appeared first on Plumb Marketing.
What Will Direct Mail Look Like in 2022?
by Victoria Edstedt on January 18, 2022 at 3:00 pm
The pandemic made a lot of changes in how business is done. It changed consumer and business habits, communication, and economics. This article takes a look at a number of trends in direct mail based on these factors, and helps give direction to how to proceed with a marketing strategy for the new year. [...] The post What Will Direct Mail Look Like in 2022? appeared first on Plumb Marketing.
The Top 3 Outsourced Services Every Successful Business Needs
by Victoria Edstedt on January 13, 2022 at 3:00 pm
When it comes to successfully running your business, the hack that leverages time and money for growth is outsourcing. What three services should be first on your list when you are new in business? Which once you are established and growing? While you are in start-up you may be handling everything in house, but [...] The post The Top 3 Outsourced Services Every Successful Business Needs appeared first on Plumb Marketing.
Have Fun with These 40 Unusual and Memorable Promotional Items
by Victoria Edstedt on January 11, 2022 at 3:00 pm
Looking for something different to make your business stand out in the crowd? This list shares 40 ideas for unusual products sure to get your brand not only seen, but remembered far beyond the swag bags. Broken into topical sections and ending with advice to best leverage the promotional items, it’s built for every [...] The post Have Fun with These 40 Unusual and Memorable Promotional Items appeared first on Plumb Marketing.
Kick off 2022 with a Consistent Direct Marketing Strategy with Small Businesses in Mind
by Victoria Edstedt on January 5, 2022 at 3:00 pm
As 2021 comes to an end, you may have in mind your strategy for a 2022 marketing plan. As with most things in business, consistency and agility are key factors to success. Direct mail marketing is a way to accomplish both with a turnkey, set-it and forget it automated marketing process. Here’s what you [...] The post Kick off 2022 with a Consistent Direct Marketing Strategy with Small Businesses in Mind appeared first on Plumb Marketing.
37 Marketing Stats Your Nonprofit Should Know
by Victoria Edstedt on December 30, 2021 at 3:00 pm
Did you know that over 90% of all US consumers check their email daily? Or that emails with social sharing options increased click through rates? Do you want to know the trick athletic event fundraisers use to earn an average of 76% more than others who don’t do this one thing? This article will [...] The post 37 Marketing Stats Your Nonprofit Should Know appeared first on Plumb Marketing.
The Power of Consistency in Your Marketing Efforts
by Victoria Edstedt on December 28, 2021 at 3:00 pm
Multichannel marketing takes your message from print to digital, airwaves and video, but the overall key to success is consistency. When there are so many ways customers can engage with your business, you need to be found. But to be effective, the consumer needs to know it’s you and your business that is reaching [...] The post The Power of Consistency in Your Marketing Efforts appeared first on Plumb Marketing.
What Are Fulfillment Companies & How They Work
by Victoria Edstedt on December 23, 2021 at 3:00 pm
Are you a small company wondering if outsourcing your fulfillment is too expensive or unnecessary? Are you a large company wondering if a fulfillment company could free you up from shipping tasks that are sucking you dry? This informative read will answer your questions about how fulfillment companies work to support your business shipping [...] The post What Are Fulfillment Companies & How They Work appeared first on Plumb Marketing.
Obstacle or Opportunity? Marketers Leveraging Supply Chain Shortages Creatively
by Victoria Edstedt on December 21, 2021 at 3:00 pm
The pandemic created obstacles, some immediately, and some residually. Being creative (read this article for some inspiration) and proactive, can help markets overcome these hurdles. Postcards, mini-catalogs, and planning early can help with printing supply chain shortages as well. Being more targeted, especially when considering many factors that will be relevant to your audience, [...] The post Obstacle or Opportunity? Marketers Leveraging Supply Chain Shortages Creatively appeared first on Plumb Marketing.
3 Reasons Direct Mail Marketing is Perfect for Long Term Care Centers
by Victoria Edstedt on December 15, 2021 at 3:00 pm
Long Term Care Centers, along with other health and medical facilities, rely on brand awareness to encourage engagement, calls, appointments and tours. How is this best done, especially when budget constraints make marketing lean? We suggest direct mail marketing, and more specifically a new mover campaign, and here are three reasons why: Colorado’s New [...] The post 3 Reasons Direct Mail Marketing is Perfect for Long Term Care Centers appeared first on Plumb Marketing.
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