Recent News from Mail Masters

How and when you should actually use direct mail?

William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...

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Programmatic Direct Mail Drives Results

Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...

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16 Tips for Crafting a Powerful Postcard Campaign

Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...

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Join Us For Light The Night Cancer Fundraiser

Every 3 minutes, someone is diagnosed with blood cancer...you can help.    Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...

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RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)

The articles below first appeared on Plumb Marketing.

  • Tips for Creating an Effective Brochure for your Business
    by Victoria Edstedt on May 14, 2024 at 8:48 pm

    Creating a powerful brochure can significantly boost brand visibility, enhance perception, and drive sales for your business or organization. To achieve this, it's essential to focus on several key elements beyond just selecting images and arranging content.Small businesses, listen up! These 5 tips will help you create business brochures that capture eyes and sales.Using Brochures [...] The post Tips for Creating an Effective Brochure for your Business appeared first on Plumb Marketing.

  • 3 Master Tips to Conquer Customer Inbox Overload
    by Victoria Edstedt on April 29, 2024 at 3:00 pm

    As digital channels continue to flood our marketing landscape, the pressure to stand out amidst the digital noise grows exponentially. Clients spanning various sectors, including finance, healthcare, hospitality, and more, have expressed concerns about the saturation of digital methods, leading to audience fatigue. Audience Digital Fatigue Studies have shown that Americans are spending an [...] The post 3 Master Tips to Conquer Customer Inbox Overload appeared first on Plumb Marketing.

  • Direct Mail Effectiveness Based on Generational Research
    by Victoria Edstedt on April 15, 2024 at 3:00 pm

    Amidst the digital noise that fills our inboxes and saturates our screens, the significance of traditional mail often gets overshadowed. Join us as we explore the findings of the USPS Generational Research Report, revealing distinctive preferences and behaviors of Baby Boomers, Generation X, Millennials, and Generation Z regarding direct mail. Home service providers, and [...] The post Direct Mail Effectiveness Based on Generational Research appeared first on Plumb Marketing.

  • Sealing the Deal: The Crucial Role of Real Estate Direct Mailers and Why Agents Should Embrace Them
    by Victoria Edstedt on April 3, 2024 at 8:20 pm

    In the fast-paced world of real estate, where digital platforms dominate marketing strategies, real estate agents are finding a timeless and effective ally in direct mail campaigns. This blog sheds light on the pivotal role of real estate direct mailers and articulates why savvy agents should integrate this traditional approach into their modern marketing [...] The post Sealing the Deal: The Crucial Role of Real Estate Direct Mailers and Why Agents Should Embrace Them appeared first on Plumb Marketing.

  • The Power of Home Services Direct Mail Campaigns and Their Ideal Target Audience
    by Victoria Edstedt on March 13, 2024 at 8:05 pm

    In an era dominated by digital marketing, home services businesses are discovering a powerful and often overlooked tool to connect with their target audience – direct mail campaigns. This blog explores the diverse range of businesses that can benefit from home services direct mail campaigns and delves into the compelling reasons why they should [...] The post The Power of Home Services Direct Mail Campaigns and Their Ideal Target Audience appeared first on Plumb Marketing.

  • The Art and Science of Direct Response: Small Business Strategies to Ignite Customer Action
    by Victoria Edstedt on February 28, 2024 at 4:30 pm

    Direct response marketing has emerged as a game-changer for small businesses seeking to connect with their target audience in a meaningful and immediate way. Plumb Marketing dives deep into the world of direct response marketing, unveiling innovative strategies and proven tactics tailored to empower small businesses in eliciting prompt and measurable customer actions. What [...] The post The Art and Science of Direct Response: Small Business Strategies to Ignite Customer Action appeared first on Plumb Marketing.

  • Mail Mastery: Unleashing the Power of Direct Mail for Small Businesses in the Digital Age
    by Victoria Edstedt on February 12, 2024 at 3:00 pm

    In a world dominated by digital marketing, small businesses are rediscovering the timeless charm and effectiveness of direct mail. We will explore the resurgence of direct mail campaigns, uncovering innovative strategies and success stories that prove snail mail is far from extinct. Join us on a journey into the art and science of leveraging direct [...] The post Mail Mastery: Unleashing the Power of Direct Mail for Small Businesses in the Digital Age appeared first on Plumb Marketing.

  • Why Direct Mail About Politics Still Influences Millennials
    by Victoria Edstedt on January 31, 2024 at 3:00 pm

    The top 7 takeaways for political direct mail campaigns are addressed in this robust article, complete with a great infographic. If you have interest in how Millennials specifically handle political mail, this is the article for you. Stats will help inform you on the strategies best suited to reaching this group, including tips for [...] The post Why Direct Mail About Politics Still Influences Millennials appeared first on Plumb Marketing.

  • 7 Marketing Trends Every Small Business Needs to Know About in 2024
    by Victoria Edstedt on January 25, 2024 at 3:00 pm

    Interactive content, social listening, simplicity, multichannel... there is so much to learn about the future of marketing. Growing your small business seems to be a great mix of consistency, innovation, and great service. This article dives into some of the growing marketing trends that can help with the innovation side, keeping you present in [...] The post 7 Marketing Trends Every Small Business Needs to Know About in 2024 appeared first on Plumb Marketing.

  • 12 Successful Real Estate Direct Mail Examples You Need to Try In 2024

    by Victoria Edstedt on January 23, 2024 at 3:00 pm

    We love lists of creative ideas that spark engagement and Return on Investment (ROI). This article delivers! Real Estate professionals can spend a few minutes with this list and walk away with some inspiration for generating new business in the new year. Want to be a real estate leader and innovator? These ideas will [...] The post 12 Successful Real Estate Direct Mail Examples You Need to Try In 2024
 appeared first on Plumb Marketing.

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