Recent News from Mail Masters
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...
Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve...
These 9 tips explore best practices and tactics to run the most effective direct mail campaign possible. From audience and planning, formatting and design, timing and costs, this article digs deep into the strategy of running a political direct mail campaign, but the...
Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to...
Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...
Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...
Every 3 minutes, someone is diagnosed with blood cancer...you can help. Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...
Direct mail costs can be planned and defined to improve return on investment.
Benefits fo direct mail marketing.
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its...
Good marketing strategies, many including direct mail marketing programs, is one reason why small businesses succeed.
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
- 5 Analytics Questions to Ask of Your Direct Mail Campaignby Victoria Edstedt on June 30, 2022 at 3:00 pm
This article promises to help you identify which direct mail campaign analytics will maximize performance and budget. Using a multi-channel approach is one of the most successful ways to run a direct mail campaign, but if you don’t understand your analytics, you may be missing out on solid data that can improve your results. [...] The post 5 Analytics Questions to Ask of Your Direct Mail Campaign appeared first on Plumb Marketing.
- 6 Ways Promotional Products Can Improve Your Marketing Strategyby Victoria Edstedt on June 28, 2022 at 2:00 pm
Promotional products. You may have only considered them for tradeshow, but they have a reach beyond the swag bag. This article outlines 6 great ways to improve your marketing strategy with logoed products. If you are looking to increase sales with cost-effective products that your potential customers enjoy, promotional products may be the answer. [...] The post 6 Ways Promotional Products Can Improve Your Marketing Strategy appeared first on Plumb Marketing.
- What are the advantages and disadvantages of direct-mail advertising?by Victoria Edstedt on June 23, 2022 at 3:00 pm
Have you considered direct-mail but weren’t clear if it was right for your business? This article takes a looks at the pros and cons to help you determine if it is a good fit, better to wait, or better to go a different direction. The pandemic created a new normal that drove up interest [...] The post What are the advantages and disadvantages of direct-mail advertising? appeared first on Plumb Marketing.
- Should I Outsource My Marketing Campaigns?by Victoria Edstedt on June 21, 2022 at 3:00 pm
Are you meeting your marketing goals? Does your strategy include content creation, reputation management, and SEO maintenance? Many small businesses don’t have the resources to hire someone with the skills to run full marketing campaigns, and so they choose to outsource their marketing to specialized companies who have a team of professionals working for [...] The post Should I Outsource My Marketing Campaigns? appeared first on Plumb Marketing.
- What is Direct Response Marketing?by Victoria Edstedt on June 16, 2022 at 3:00 pm
Easier to track than other forms of marketing, and quick to generate leads, direct response marketing is designed to target your audience and create action. This informative article gives four tips for building a successful direct response campaign, and three examples of ways to go about them. Social media ads, such as those on [...] The post What is Direct Response Marketing? appeared first on Plumb Marketing.
- What Are Promotional Products and How to Use Themby Victoria Edstedt on June 14, 2022 at 3:00 pm
Promotional products are used by organizations in order to gain the recipient’s attention. They are relatively low cost at pennies on the dollar of return. This article looks at the $23 billion dollar promotional product industry, the most popular items, and how they are typically distributed to prospective customers. Curious about promotional products and [...] The post What Are Promotional Products and How to Use Them appeared first on Plumb Marketing.
- Wasting Time on Fulfillment? It Might Be Time To Outsource it!by Victoria Edstedt on June 8, 2022 at 4:00 pm
s picking, boxing, and shipping wasting your valuable time? Have you wondered if you have grown large enough to outsource the tasks involved with fulfillment? Struggling to track and manage shipments? If you answered ‘yes’ to any of these questions, we’d like to offer some hope. Plumb Marketing has provided fulfillment services for over [...] The post Wasting Time on Fulfillment? It Might Be Time To Outsource it! appeared first on Plumb Marketing.
- Avoid this Fatal Flaw with Your Post-COVID Mailing Strategyby Victoria Edstedt on May 19, 2022 at 3:00 pm
COVID changed quite a bit, including how you need to be conducting your direct mail campaign going forward. This article will share the most important fatal flaw to avoid, unless you want your precious message to be found in the trash. What changed with COVID direct mail campaigns? What is likely to stay versus [...] The post Avoid this Fatal Flaw with Your Post-COVID Mailing Strategy appeared first on Plumb Marketing.
- 5 Effective Lumpy Mail Ideas for Direct Mail Campaignsby Victoria Edstedt on May 17, 2022 at 3:00 pm
Lumpy mail is effective because it causes the recipient to engage with it. But simply the characteristic of being lumpy isn’t enough. This article drills down into what really makes the tangible experience of direct mail so fun, and how you as a small business owner can make the best of it. The longer [...] The post 5 Effective Lumpy Mail Ideas for Direct Mail Campaigns appeared first on Plumb Marketing.
- 12 Direct Mail Marketing Ideas to Use in 2022 to Boost Your Businessby Victoria Edstedt on May 12, 2022 at 3:00 pm
From using handwriting to using scratch-off coupons, these twelve ideas will boost your direct mail marketing response rates. If you've been looking for creative ideas to engage your mail recipients, this quick read will help. And if you need a professional eye to help design and track your pieces, check out Response Builder. Creating [...] The post 12 Direct Mail Marketing Ideas to Use in 2022 to Boost Your Business appeared first on Plumb Marketing.
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