Recent News from Mail Masters

B2B (business to business) marketing requires a different strategy than that designed for direct consumers. Growing a business requires investing in marketing, but just like all investments, there should be a return.  If your marketing is an expense instead of a revenue generator, it may be worth outsourcing your marketing to professionals who are [...] The post 5 Reasons Why You Should Outsource Your Marketing appeared first on Plumb Marketing.

If you’ve been in marketing for 20 or more years, it is likely you have experience with direct mail. But, declaring direct mail dead is a disservice. Direct mail simply needs to be done differently than it has in the past. And when that happens, it is proving more effective than ever before, largely [...] The post 5 Tips for Effective Direct Mail Marketing appeared first on Plumb Marketing.

Have an online business and are overwhelmed with order fulfillment? Can’t keep up with your orders which means you can’t grow? What more time for marketing and customer service? This article shares 8 reasons to consider outsourcing fulfillment and how it works, giving several options and examples. It shares lots of information about choosing [...] The post 8 Advantages of Outsourcing Fulfillment for Your Online Business appeared first on Plumb Marketing.

Small businesses with a local footprint who are only relying on digital marketing are missing the huge value found in targeted, community advertising in the form of direct mail. In fact, this article explores real life examples of businesses who added direct mail to their marketing mix and were amazed at the results. The [...] The post They Said Direct Mail is Dead and Then Tried it – See Their Results! appeared first on Plumb Marketing.

With the prevalence of digital media and social networking platforms, political campaigns have found new avenues to connect with potential voters. However, amidst the digital frenzy, direct mail remains one of the most effective tools to reach out to voters, especially during election season. What makes political direct mail effective? Here are four reasons [...] The post Your Guide to Political Direct Mail appeared first on Plumb Marketing.

This guide walks nonprofits through the basics of direct mail fundraising. It answers questions like: What does the direct mail fundraising process look like? What are the elements and strategies to implement such a campaign? How does working with a professional direct mail company help? Full of helpful information for the nonprofit direct mail [...] The post The Ultimate Guide to Direct Mail Fundraising for Nonprofits appeared first on Plumb Marketing.

Looking for a fresh way to stand out? These 7 creative promotional item ideas are sure to inspire you. Not only do they show examples of 10 top promotional items, but they give ideas to make them even more useful and memorable. Learn how printed items can keep you top of mind with prospects [...] The post Creative Promotional Items & Ideas: 7 Ways to Stand Out with Printed Items appeared first on Plumb Marketing.

When it comes to political mailers, timing is everything. This article shares when you can’t drop direct mail pieces and when it is critical to. If you are investing in a political mailer campaign (and if you are looking for voter support, you should be), then this article is a must read. Learn how [...] The post Political Mailers and Timing appeared first on Plumb Marketing.

Sometimes the best definition of a concept is through examples of its use and that’s exactly what this article provides. If you are looking for a more consistent brand experience for your customers, omnichannel marketing accomplishes that goal. If you are looking for a more streamlined way to combine on and offline marketing strategies, [...] The post What is Omnichannel Marketing?
 appeared first on Plumb Marketing.

While designing your direct mail campaign can be fun – design, list targeting, and dreams of ROI – as a small business owner, if you aren’t measuring the effectiveness of the campaign, you are throwing away your time and money. Direct mail has been shown to be effective, but the most important part is [...] The post How to Measure the Results of Your Direct Mail Campaign appeared first on Plumb Marketing.