Recent News from Mail Masters
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...
Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve...
These 9 tips explore best practices and tactics to run the most effective direct mail campaign possible. From audience and planning, formatting and design, timing and costs, this article digs deep into the strategy of running a political direct mail campaign, but the...
Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to...
Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...
Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...
Every 3 minutes, someone is diagnosed with blood cancer...you can help. Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...
Direct mail costs can be planned and defined to improve return on investment.
Benefits fo direct mail marketing.
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its...
Good marketing strategies, many including direct mail marketing programs, is one reason why small businesses succeed.
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
New Trends Small Businesses Need to Know
by Victoria Edstedt on August 26, 2021 at 2:00 pm
Want to know what other small businesses are spending on marketing and where? What to hear about some ads that went viral? This robust and stat-filled article breaks down what advertisers are doing and where they are spending time and money, and where they expect to spend it in the future. If you want [...] The post New Trends Small Businesses Need to Know appeared first on Plumb Marketing.
Does Direct Mail Still Work in the Digital Age?
by Victoria Edstedt on August 24, 2021 at 2:00 pm
When the phone book died as a marketing method, many marketers began throwing direct mail into that same recycle bin. But should they? Does direct mail still work in this digital age? If it surprises you to hear that yes, it is still effective, you may want to take a few minutes to read [...] The post Does Direct Mail Still Work in the Digital Age? appeared first on Plumb Marketing.
5 Tips for Postcard Direct Marketing Success
by Victoria Edstedt on August 18, 2021 at 2:00 pm
We’ve all received direct mail postcards as some time in our lives. Maybe it is our curiosity to see what’s new or what deals we may snag, or the colors that engage our interest, but something draws us to them. It’s for this reason business owners, especially those in the home and home repair [...] The post 5 Tips for Postcard Direct Marketing Success appeared first on Plumb Marketing.
COVID-19 Boosted Direct Mail Engagement in 2020
by Victoria Edstedt on August 10, 2021 at 2:00 pm
Improved mail engagement rates was one positive impact of COVID, and this article explains the phenomenon as well as the expected trends. Some quotes, stats, and benefits of direct mail help this be an engaging and encouraging read for small business owners and marketers. If you’d like to see a snippet of an interview [...] The post COVID-19 Boosted Direct Mail Engagement in 2020 appeared first on Plumb Marketing.
5 Benefits of Outsourcing Your Printing Needs
by Victoria Edstedt on August 5, 2021 at 2:00 pm
If you are doing your large printing jobs in-house and wondering if outsourcing makes more sense, this quick article helps break down the benefits, and barriers to in-house and outsourcing your printing needs. Facing making repairs or replacements to owned equipment, or renewing your lease another year and unsure if it’s cost effective, this [...] The post 5 Benefits of Outsourcing Your Printing Needs appeared first on Plumb Marketing.
How to Use Multichannel Marketing for Your Business
by Victoria Edstedt on August 3, 2021 at 2:00 pm
Looking for the key that unlocks marketing success in your small business? This article claims to hold that key, and we agree. Learn what multichannel marketing is and how to use it in your business to capture prospective customers where they are looking. Offering best practices, examples and strategies, it will help you get [...] The post How to Use Multichannel Marketing for Your Business appeared first on Plumb Marketing.
The Future of Post-Pandemic Direct Mail
by Victoria Edstedt on July 29, 2021 at 2:00 pm
How did COVID-19 impact direct mail? How did it affect other marketing methods? What is the silver lining in all of this? This article draws on years of real-world experience, trends and data to reflect on the past, present and future of direct mail, print and digital advertising, as well as multichannel marketing as [...] The post The Future of Post-Pandemic Direct Mail appeared first on Plumb Marketing.
Roofing & Marketing. A Perfect Match
by Victoria Edstedt on July 27, 2021 at 2:00 pm
Hey roofers – is that crystal ball that predicts when and where hail strikes working for you or do you need a more practical, reliable, proactive solution? Plumb’s postcard direct mailing program targets prospects for you so you can do what you do best: roofing! Start planting seeds rather than storm chasing with handbills [...] The post Roofing & Marketing. A Perfect Match appeared first on Plumb Marketing.
How To Best Take Advantage Of Outsourced Marketing
by Victoria Edstedt on July 22, 2021 at 2:00 pm
There are several components of business that can be outsourced, and more specifically, components of marketing. Outsourcing marketing, as explained in this article, allow companies to leverage a high level of expertise, usually from a group of great marketing minds, rather than paying a single staff person. The article breaks down what a full [...] The post How To Best Take Advantage Of Outsourced Marketing appeared first on Plumb Marketing.
3 Steps to Making New Mover Marketing Work for Your Business
by Victoria Edstedt on July 20, 2021 at 2:00 pm
Wanting to target new residents in a specific area? A new mover direct mail campaign may be the marketing solution you’ve been looking for! This article takes an objective look at these campaigns and how to best use them to target your audience. Moving is expensive, and once the new resident needs products and [...] The post 3 Steps to Making New Mover Marketing Work for Your Business appeared first on Plumb Marketing.
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