Recent News from Mail Masters

The 4 Biggest Challenges of Being a Small Business Owner

As a small business owner, you face 4 big challenges all the time. You need to generate more leads and sales, you need new marketing methods and approaches and systems to do that. You need a marketing plan that’s absolutely positively consistent on a regular basis,...

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20 Steps to Marketing Success

It's time for you to take your marketing to the next level. It's time to stop doing "ad hoc" marketing activities that miss more than hit. If you're like most business people who struggle to get effective marketing in place and working consistently month after month,...

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Things to Look for in Marketing Firms

Take Help From Experienced Marketing Firms To Resolve Your Marketing Issues Do you want your business to progress at an escalated speed? Have you tried different marketing techniques to attract more customers, but in vain? Are you seeking a solution to all your...

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When Direct Mail Disappoints

Expectations are high, right along with the piles of direct mail pieces ready to go. But, results don’t measure up. What went wrong? According to an article published by jacobsclevenger.com, a digital direct marketing agency, it could be a lot. The article, entitled...

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Print Still Has Its Place

Not as an alternative to digital, but as a partner Just as fuel injection engines require both air and fuel to operate properly, so do marketing programs need the right mix of elements to fire on all cylinders. Working in partnership, digital and print can create the...

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Don’t Talk to Me That Way

Marketers and business owners who communicate the same marketing message and image to every type of prospect are making a critical mistake. If you're doing lead generation this way, you're likely turning off many would-be clients. The marketing message that appeals to...

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USPS Board backs down on eliminating Saturday mail delivery

USPS Board backs down on eliminating Saturday mail delivery. Although disappointed with this Congressional action, the Board will follow the law and has directed the Postal Service to delay implementation of its new delivery schedule until legislation is passed that...

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Action = Results

Don’t let that “Marketing Idea” remain in your head. Send me your marketing ideas so we can brainstorm it with you and help you to take action. To check out our latest 3MinuteMarketing video blog post, go to our Blog.

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Marketing is the Secret Sauce

Over the past several months I have had numerous conversations with business owners of many kinds. Without fail, the topic of marketing always comes up while talking about how to improve business, get more sales and how to make more money. This is not surprising to...

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RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)

The articles below first appeared on Plumb Marketing.

  • Avoid this Fatal Flaw with Your Post-COVID Mailing Strategy
    by Victoria Edstedt on May 19, 2022 at 3:00 pm

    COVID changed quite a bit, including how you need to be conducting your direct mail campaign going forward. This article will share the most important fatal flaw to avoid, unless you want your precious message to be found in the trash. What changed with COVID direct mail campaigns? What is likely to stay versus [...] The post Avoid this Fatal Flaw with Your Post-COVID Mailing Strategy appeared first on Plumb Marketing.

  • 5 Effective Lumpy Mail Ideas for Direct Mail Campaigns
    by Victoria Edstedt on May 17, 2022 at 3:00 pm

    Lumpy mail is effective because it causes the recipient to engage with it. But simply the characteristic of being lumpy isn’t enough. This article drills down into what really makes the tangible experience of direct mail so fun, and how you as a small business owner can make the best of it. The longer [...] The post 5 Effective Lumpy Mail Ideas for Direct Mail Campaigns appeared first on Plumb Marketing.

  • 12 Direct Mail Marketing Ideas to Use in 2022 to Boost Your Business
    by Victoria Edstedt on May 12, 2022 at 3:00 pm

    From using handwriting to using scratch-off coupons, these twelve ideas will boost your direct mail marketing response rates. If you've been looking for creative ideas to engage your mail recipients, this quick read will help. And if you need a professional eye to help design and track your pieces, check out Response Builder. Creating [...] The post 12 Direct Mail Marketing Ideas to Use in 2022 to Boost Your Business appeared first on Plumb Marketing.

  • 10 Non-Profit Direct Mail Campaign Strategies that Actually Work
    by Victoria Edstedt on May 10, 2022 at 3:00 pm

    A combination of direct mail and digital mail helps businesses get seen, so why aren’t more non-profits using that strategy? Stop limiting your growth and check out these direct mail strategies geared toward the non-profit sector. These tips include audience awareness, word usage, storytelling and more. It’s a great read for those new to [...] The post 10 Non-Profit Direct Mail Campaign Strategies that Actually Work appeared first on Plumb Marketing.

  • Is Your Direct Mail Marketing Strategy Working?
    by Victoria Edstedt on May 4, 2022 at 4:00 pm

    You’ve made the investment in direct mail marketing, but do you know that it’s working? Maybe you track the success on the direct mail coupons being redeemed, but if this is the only information you have, you are missing some big opportunities. Today’s direct mail campaigns are more successful than ever before because they [...] The post Is Your Direct Mail Marketing Strategy Working? appeared first on Plumb Marketing.

  • The State of Direct Mail Marketing and Predictions for 2022
    by Victoria Edstedt on April 28, 2022 at 3:00 pm

    Want to know the top 3 industries benefiting from direct mail marketing? What the most effective attention attracting phrases are to use in your mailers? Whether to use postcards or letters? This article uses colorful graphs and data to help us understand where direct mail marketing is headed this year into the next and [...] The post The State of Direct Mail Marketing and Predictions for 2022 appeared first on Plumb Marketing.

  • How COVID-19 Boosted Direct Mail Engagement
    by Victoria Edstedt on April 26, 2022 at 3:00 pm

    There is no doubt that COVID-19 changed the world. Some businesses grew, others closed, and still others scraped by. Another truth is that COVID-19 boosted direct mail engagement – but knowing how and why, is important to understanding the future of direct mail and its relevance today. If you are considering investing, or re-investing [...] The post How COVID-19 Boosted Direct Mail Engagement appeared first on Plumb Marketing.

  • How To Make Multichannel Marketing Your Strategy For 2022
    by Victoria Edstedt on April 21, 2022 at 3:00 pm

    What is multichannel marketing? If you have been looking at your marketing strategy for this year and beyond, it’s likely come up in conversation. And it should. This strategy is creating larger ROI and a better customer experience. This robust article explains the how and why of multichannel marketing and guides you in creating [...] The post How To Make Multichannel Marketing Your Strategy For 2022 appeared first on Plumb Marketing.

  • Why You Should Use Promotional Products
    by Victoria Edstedt on April 19, 2022 at 3:00 pm

    Swag. Souvenir. Merch. Branded gifts. These all refer to promotional products used by businesses looking to leave a tangible, and hopefully, longer lasting impression for prospects. But are they effective? This article takes a look at the relevance of promotional products in this digital world. They offer 9 reasons to consider branded gifts in [...] The post Why You Should Use Promotional Products appeared first on Plumb Marketing.

  • What Every Non-Profit Ought to Know about Direct Mail Fundraising
    by Victoria Edstedt on April 14, 2022 at 3:00 pm

    Every Executive Director understands how important fundraising is, but few enjoy doing it, especially when it yields lack luster results. While it may seem easy, safer, and cost-effective to send out a digital newsletter, that may not be your most effective way to solicit funds. This brief article takes a look at four things [...] The post What Every Non-Profit Ought to Know about Direct Mail Fundraising appeared first on Plumb Marketing.

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