Recent News from Mail Masters

The 4 Biggest Challenges of Being a Small Business Owner

As a small business owner, you face 4 big challenges all the time. You need to generate more leads and sales, you need new marketing methods and approaches and systems to do that. You need a marketing plan that’s absolutely positively consistent on a regular basis,...

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20 Steps to Marketing Success

It's time for you to take your marketing to the next level. It's time to stop doing "ad hoc" marketing activities that miss more than hit. If you're like most business people who struggle to get effective marketing in place and working consistently month after month,...

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Things to Look for in Marketing Firms

Take Help From Experienced Marketing Firms To Resolve Your Marketing Issues Do you want your business to progress at an escalated speed? Have you tried different marketing techniques to attract more customers, but in vain? Are you seeking a solution to all your...

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When Direct Mail Disappoints

Expectations are high, right along with the piles of direct mail pieces ready to go. But, results don’t measure up. What went wrong? According to an article published by jacobsclevenger.com, a digital direct marketing agency, it could be a lot. The article, entitled...

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Print Still Has Its Place

Not as an alternative to digital, but as a partner Just as fuel injection engines require both air and fuel to operate properly, so do marketing programs need the right mix of elements to fire on all cylinders. Working in partnership, digital and print can create the...

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Don’t Talk to Me That Way

Marketers and business owners who communicate the same marketing message and image to every type of prospect are making a critical mistake. If you're doing lead generation this way, you're likely turning off many would-be clients. The marketing message that appeals to...

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USPS Board backs down on eliminating Saturday mail delivery

USPS Board backs down on eliminating Saturday mail delivery. Although disappointed with this Congressional action, the Board will follow the law and has directed the Postal Service to delay implementation of its new delivery schedule until legislation is passed that...

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Action = Results

Don’t let that “Marketing Idea” remain in your head. Send me your marketing ideas so we can brainstorm it with you and help you to take action. To check out our latest 3MinuteMarketing video blog post, go to our Blog.

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Marketing is the Secret Sauce

Over the past several months I have had numerous conversations with business owners of many kinds. Without fail, the topic of marketing always comes up while talking about how to improve business, get more sales and how to make more money. This is not surprising to...

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RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)

The articles below first appeared on Plumb Marketing.

  • 5 Analytics Questions to Ask of Your Direct Mail Campaign
    by Victoria Edstedt on June 30, 2022 at 3:00 pm

    This article promises to help you identify which direct mail campaign analytics will maximize performance and budget. Using a multi-channel approach is one of the most successful ways to run a direct mail campaign, but if you don’t understand your analytics, you may be missing out on solid data that can improve your results. [...] The post 5 Analytics Questions to Ask of Your Direct Mail Campaign appeared first on Plumb Marketing.

  • 6 Ways Promotional Products Can Improve Your Marketing Strategy
    by Victoria Edstedt on June 28, 2022 at 2:00 pm

    Promotional products. You may have only considered them for tradeshow, but they have a reach beyond the swag bag. This article outlines 6 great ways to improve your marketing strategy with logoed products. If you are looking to increase sales with cost-effective products that your potential customers enjoy, promotional products may be the answer. [...] The post 6 Ways Promotional Products Can Improve Your Marketing Strategy appeared first on Plumb Marketing.

  • What are the advantages and disadvantages of direct-mail advertising?
    by Victoria Edstedt on June 23, 2022 at 3:00 pm

    Have you considered direct-mail but weren’t clear if it was right for your business? This article takes a looks at the pros and cons to help you determine if it is a good fit, better to wait, or better to go a different direction. The pandemic created a new normal that drove up interest [...] The post What are the advantages and disadvantages of direct-mail advertising? appeared first on Plumb Marketing.

  • Should I Outsource My Marketing Campaigns?
    by Victoria Edstedt on June 21, 2022 at 3:00 pm

    Are you meeting your marketing goals? Does your strategy include content creation, reputation management, and SEO maintenance? Many small businesses don’t have the resources to hire someone with the skills to run full marketing campaigns, and so they choose to outsource their marketing to specialized companies who have a team of professionals working for [...] The post Should I Outsource My Marketing Campaigns? appeared first on Plumb Marketing.

  • What is Direct Response Marketing?
    by Victoria Edstedt on June 16, 2022 at 3:00 pm

    Easier to track than other forms of marketing, and quick to generate leads, direct response marketing is designed to target your audience and create action. This informative article gives four tips for building a successful direct response campaign, and three examples of ways to go about them. Social media ads, such as those on [...] The post What is Direct Response Marketing? appeared first on Plumb Marketing.

  • What Are Promotional Products and How to Use Them
    by Victoria Edstedt on June 14, 2022 at 3:00 pm

    Promotional products are used by organizations in order to gain the recipient’s attention. They are relatively low cost at pennies on the dollar of return. This article looks at the $23 billion dollar promotional product industry, the most popular items, and how they are typically distributed to prospective customers. Curious about promotional products and [...] The post What Are Promotional Products and How to Use Them appeared first on Plumb Marketing.

  • Wasting Time on Fulfillment? It Might Be Time To Outsource it!
    by Victoria Edstedt on June 8, 2022 at 4:00 pm

    s picking, boxing, and shipping wasting your valuable time? Have you wondered if you have grown large enough to outsource the tasks involved with fulfillment? Struggling to track and manage shipments? If you answered ‘yes’ to any of these questions, we’d like to offer some hope. Plumb Marketing has provided fulfillment services for over [...] The post Wasting Time on Fulfillment? It Might Be Time To Outsource it! appeared first on Plumb Marketing.

  • Avoid this Fatal Flaw with Your Post-COVID Mailing Strategy
    by Victoria Edstedt on May 19, 2022 at 3:00 pm

    COVID changed quite a bit, including how you need to be conducting your direct mail campaign going forward. This article will share the most important fatal flaw to avoid, unless you want your precious message to be found in the trash. What changed with COVID direct mail campaigns? What is likely to stay versus [...] The post Avoid this Fatal Flaw with Your Post-COVID Mailing Strategy appeared first on Plumb Marketing.

  • 5 Effective Lumpy Mail Ideas for Direct Mail Campaigns
    by Victoria Edstedt on May 17, 2022 at 3:00 pm

    Lumpy mail is effective because it causes the recipient to engage with it. But simply the characteristic of being lumpy isn’t enough. This article drills down into what really makes the tangible experience of direct mail so fun, and how you as a small business owner can make the best of it. The longer [...] The post 5 Effective Lumpy Mail Ideas for Direct Mail Campaigns appeared first on Plumb Marketing.

  • 12 Direct Mail Marketing Ideas to Use in 2022 to Boost Your Business
    by Victoria Edstedt on May 12, 2022 at 3:00 pm

    From using handwriting to using scratch-off coupons, these twelve ideas will boost your direct mail marketing response rates. If you've been looking for creative ideas to engage your mail recipients, this quick read will help. And if you need a professional eye to help design and track your pieces, check out Response Builder. Creating [...] The post 12 Direct Mail Marketing Ideas to Use in 2022 to Boost Your Business appeared first on Plumb Marketing.

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