Recent News from Mail Masters

The 4 Biggest Challenges of Being a Small Business Owner

As a small business owner, you face 4 big challenges all the time. You need to generate more leads and sales, you need new marketing methods and approaches and systems to do that. You need a marketing plan that’s absolutely positively consistent on a regular basis,...

read more

20 Steps to Marketing Success

It's time for you to take your marketing to the next level. It's time to stop doing "ad hoc" marketing activities that miss more than hit. If you're like most business people who struggle to get effective marketing in place and working consistently month after month,...

read more

Things to Look for in Marketing Firms

Take Help From Experienced Marketing Firms To Resolve Your Marketing Issues Do you want your business to progress at an escalated speed? Have you tried different marketing techniques to attract more customers, but in vain? Are you seeking a solution to all your...

read more

When Direct Mail Disappoints

Expectations are high, right along with the piles of direct mail pieces ready to go. But, results don’t measure up. What went wrong? According to an article published by jacobsclevenger.com, a digital direct marketing agency, it could be a lot. The article, entitled...

read more

Print Still Has Its Place

Not as an alternative to digital, but as a partner Just as fuel injection engines require both air and fuel to operate properly, so do marketing programs need the right mix of elements to fire on all cylinders. Working in partnership, digital and print can create the...

read more

Don’t Talk to Me That Way

Marketers and business owners who communicate the same marketing message and image to every type of prospect are making a critical mistake. If you're doing lead generation this way, you're likely turning off many would-be clients. The marketing message that appeals to...

read more

USPS Board backs down on eliminating Saturday mail delivery

USPS Board backs down on eliminating Saturday mail delivery. Although disappointed with this Congressional action, the Board will follow the law and has directed the Postal Service to delay implementation of its new delivery schedule until legislation is passed that...

read more

Action = Results

Don’t let that “Marketing Idea” remain in your head. Send me your marketing ideas so we can brainstorm it with you and help you to take action. To check out our latest 3MinuteMarketing video blog post, go to our Blog.

read more

Marketing is the Secret Sauce

Over the past several months I have had numerous conversations with business owners of many kinds. Without fail, the topic of marketing always comes up while talking about how to improve business, get more sales and how to make more money. This is not surprising to...

read more

RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)

The articles below first appeared on Plumb Marketing.

  • Why Print Marketing Matters for Local Home Services in a Digital World
    by Yvette on December 2, 2025 at 6:21 pm

    Print marketing remains a powerful tool for local home-service businesses. With precise targeting, better credibility, and modern tracking tools, postcards and other printed materials help you reach homeowners directly and build trust. Learn why physical mail still matters, and how it strengthens your overall marketing strategy. The post Why Print Marketing Matters for Local Home Services in a Digital World appeared first on Plumb Marketing.

  • The Power of Follow-Up: Using Direct Mail to Re-Engage Lapsed Customers
    by Yvette on November 12, 2025 at 12:00 pm

    Reconnect with customers who haven’t heard from you in a while. Discover how a simple postcard can reignite loyalty and spark new sales. The post The Power of Follow-Up: Using Direct Mail to Re-Engage Lapsed Customers appeared first on Plumb Marketing.

  • How to Know When It’s Time to Outsource Your Print and Mail Campaigns
    by Yvette on November 4, 2025 at 5:53 pm

    Outsourcing your print and mail marketing can save time, improve quality, and help your business grow with expert support and consistent results. The post How to Know When It’s Time to Outsource Your Print and Mail Campaigns appeared first on Plumb Marketing.

  • Maximizing ROI with Targeted Postcards for HVAC, Plumbing, and Landscaping Services
    by Yvette on October 15, 2025 at 2:00 pm

    Targeted postcards help HVAC, plumbing, and landscaping companies reach the right homes with industry-specific offers that drive results. The post Maximizing ROI with Targeted Postcards for HVAC, Plumbing, and Landscaping Services appeared first on Plumb Marketing.

  • 10 Reasons Home Services Companies Rely on Direct Mail Marketing
    by Yvette on October 1, 2025 at 7:48 pm

    Direct mail helps home services companies build trust, reach the right neighborhoods, and stand out with eye-catching, tangible marketing. The post 10 Reasons Home Services Companies Rely on Direct Mail Marketing appeared first on Plumb Marketing.

  • How to Choose the Right Partner for Outsourced Marketing and Print Solutions
    by Yvette on September 17, 2025 at 12:00 pm

    The right outsourced marketing and print partner does more than deliver printed pieces — they become part of your team. Here’s what to look for to ensure consistency, scalability, and long-term success. The post How to Choose the Right Partner for Outsourced Marketing and Print Solutions appeared first on Plumb Marketing.

  • From Design to Delivery: How Outsourced Direct Mail Services Work
    by Yvette on September 4, 2025 at 3:13 pm

    From concept to mailbox, a successful direct mail campaign requires careful planning, strong design, reliable printing, and smart follow-up. This article walks through the full process of working with an outsourced partner like Plumb Marketing to streamline your efforts, reduce costs, and boost results. The post From Design to Delivery: How Outsourced Direct Mail Services Work appeared first on Plumb Marketing.

  • The Secret to Combining Digital Marketing and Print for Maximum Impact
    by Yvette on August 20, 2025 at 3:00 pm

    Why pairing online tactics with offline materials creates stronger, smarter campaigns TL;DR: Combining print with digital marketing isn’t just smart—it’s a proven way to boost engagement, trust, and conversions. Print materials like postcards and brochures reinforce digital efforts such as retargeting ads and email campaigns, creating a multi-touch experience that increases visibility and credibility. [...] The post The Secret to Combining Digital Marketing and Print for Maximum Impact appeared first on Plumb Marketing.

  • Why Home Services Businesses Should Invest in Direct Mail Postcards
    by Yvette on August 4, 2025 at 10:00 pm

    Reach more local homeowners, boost brand recognition, and drive real conversions TL;DR: Direct mail postcards are a powerful and cost-effective way for home services businesses—like roofing, plumbing, landscaping, and HVAC—to target local homeowners, increase visibility, and generate leads. With strategic timing, custom targeting, and consistent branding, postcards offer a high return on investment that [...] The post Why Home Services Businesses Should Invest in Direct Mail Postcards appeared first on Plumb Marketing.

  • Work Smarter, Not Harder: Outsourcing Marketing & Printing for Efficiency
    by Yvette on July 16, 2025 at 3:00 pm

    In today’s fast-paced business environment, staying competitive means working smarter—not necessarily harder. Whether you’re a small business or a large enterprise, managing your own marketing and printing in-house can become time-consuming, expensive, and inefficient. That’s where outsourcing comes in. By partnering with a specialized provider like Plumb Marketing, businesses can streamline operations, reduce overhead [...] The post Work Smarter, Not Harder: Outsourcing Marketing & Printing for Efficiency appeared first on Plumb Marketing.

A Message from Lynndell Epp About Our Rebrand to Plumb Marketing

GET AN ESTIMATE

Tell us about your direct marketing project to receive an estimate and discover the power of direct response marketing!

NEED A DIRECT MARKETING PLAN?

Define your objectives, target market, marketing calendars and more using the 20+ years of experience from the Mail Masters team. Contact us today to schedule a complimentary discovery assessment.