Recent News from Mail Masters
The 4 Biggest Challenges of Being a Small Business Owner
As a small business owner, you face 4 big challenges all the time. You need to generate more leads and sales, you need new marketing methods and approaches and systems to do that. You need a marketing plan that’s absolutely positively consistent on a regular basis,...
20 Steps to Marketing Success
It's time for you to take your marketing to the next level. It's time to stop doing "ad hoc" marketing activities that miss more than hit. If you're like most business people who struggle to get effective marketing in place and working consistently month after month,...
Things to Look for in Marketing Firms
Take Help From Experienced Marketing Firms To Resolve Your Marketing Issues Do you want your business to progress at an escalated speed? Have you tried different marketing techniques to attract more customers, but in vain? Are you seeking a solution to all your...
When Direct Mail Disappoints
Expectations are high, right along with the piles of direct mail pieces ready to go. But, results don’t measure up. What went wrong? According to an article published by jacobsclevenger.com, a digital direct marketing agency, it could be a lot. The article, entitled...
Print Still Has Its Place
Not as an alternative to digital, but as a partner Just as fuel injection engines require both air and fuel to operate properly, so do marketing programs need the right mix of elements to fire on all cylinders. Working in partnership, digital and print can create the...
Don’t Talk to Me That Way
Marketers and business owners who communicate the same marketing message and image to every type of prospect are making a critical mistake. If you're doing lead generation this way, you're likely turning off many would-be clients. The marketing message that appeals to...
USPS Board backs down on eliminating Saturday mail delivery
USPS Board backs down on eliminating Saturday mail delivery. Although disappointed with this Congressional action, the Board will follow the law and has directed the Postal Service to delay implementation of its new delivery schedule until legislation is passed that...
Action = Results
Don’t let that “Marketing Idea” remain in your head. Send me your marketing ideas so we can brainstorm it with you and help you to take action. To check out our latest 3MinuteMarketing video blog post, go to our Blog.
Marketing is the Secret Sauce
Over the past several months I have had numerous conversations with business owners of many kinds. Without fail, the topic of marketing always comes up while talking about how to improve business, get more sales and how to make more money. This is not surprising to...
USPS New Delivery Schedule Announced – How Will This Affect Your Businesses?
Direct Mail Delivery Schedule This month the US postal service announced plans to implement a new mail delivery schedule beginning in August of 2013. This new schedule will maintain package delivery Monday through Saturday and limit mail delivery Monday through...
5 Things You Should Do To Make Your Direct Mail Envelopes “Do Their Job”
You may be asking, the job of the envelope is the carry the letter, isn't it? Well, yes it is, but it's not the number one thing that the envelope should do to do its job. What is the number one job of an envelope? Check out this quick Three Minute Marketing Video to...
6 Steps to Crushing Your Competition With Effective Marketing
If you need to get more clients, sell more products and services or grow your business, then you need to follow this simple formula to get your marketing started off on the right foot. This formula is articulated by Dan Kennedy, one of the world’s foremost experts on...
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
- Why Print Marketing Matters for Local Home Services in a Digital Worldby Yvette on December 2, 2025 at 6:21 pm
Print marketing remains a powerful tool for local home-service businesses. With precise targeting, better credibility, and modern tracking tools, postcards and other printed materials help you reach homeowners directly and build trust. Learn why physical mail still matters, and how it strengthens your overall marketing strategy. The post Why Print Marketing Matters for Local Home Services in a Digital World appeared first on Plumb Marketing.
- The Power of Follow-Up: Using Direct Mail to Re-Engage Lapsed Customersby Yvette on November 12, 2025 at 12:00 pm
Reconnect with customers who haven’t heard from you in a while. Discover how a simple postcard can reignite loyalty and spark new sales. The post The Power of Follow-Up: Using Direct Mail to Re-Engage Lapsed Customers appeared first on Plumb Marketing.
- How to Know When It’s Time to Outsource Your Print and Mail Campaignsby Yvette on November 4, 2025 at 5:53 pm
Outsourcing your print and mail marketing can save time, improve quality, and help your business grow with expert support and consistent results. The post How to Know When It’s Time to Outsource Your Print and Mail Campaigns appeared first on Plumb Marketing.
- Maximizing ROI with Targeted Postcards for HVAC, Plumbing, and Landscaping Servicesby Yvette on October 15, 2025 at 2:00 pm
Targeted postcards help HVAC, plumbing, and landscaping companies reach the right homes with industry-specific offers that drive results. The post Maximizing ROI with Targeted Postcards for HVAC, Plumbing, and Landscaping Services appeared first on Plumb Marketing.
- 10 Reasons Home Services Companies Rely on Direct Mail Marketingby Yvette on October 1, 2025 at 7:48 pm
Direct mail helps home services companies build trust, reach the right neighborhoods, and stand out with eye-catching, tangible marketing. The post 10 Reasons Home Services Companies Rely on Direct Mail Marketing appeared first on Plumb Marketing.
- How to Choose the Right Partner for Outsourced Marketing and Print Solutionsby Yvette on September 17, 2025 at 12:00 pm
The right outsourced marketing and print partner does more than deliver printed pieces — they become part of your team. Here’s what to look for to ensure consistency, scalability, and long-term success. The post How to Choose the Right Partner for Outsourced Marketing and Print Solutions appeared first on Plumb Marketing.
- From Design to Delivery: How Outsourced Direct Mail Services Workby Yvette on September 4, 2025 at 3:13 pm
From concept to mailbox, a successful direct mail campaign requires careful planning, strong design, reliable printing, and smart follow-up. This article walks through the full process of working with an outsourced partner like Plumb Marketing to streamline your efforts, reduce costs, and boost results. The post From Design to Delivery: How Outsourced Direct Mail Services Work appeared first on Plumb Marketing.
- The Secret to Combining Digital Marketing and Print for Maximum Impactby Yvette on August 20, 2025 at 3:00 pm
Why pairing online tactics with offline materials creates stronger, smarter campaigns TL;DR: Combining print with digital marketing isn’t just smart—it’s a proven way to boost engagement, trust, and conversions. Print materials like postcards and brochures reinforce digital efforts such as retargeting ads and email campaigns, creating a multi-touch experience that increases visibility and credibility. [...] The post The Secret to Combining Digital Marketing and Print for Maximum Impact appeared first on Plumb Marketing.
- Why Home Services Businesses Should Invest in Direct Mail Postcardsby Yvette on August 4, 2025 at 10:00 pm
Reach more local homeowners, boost brand recognition, and drive real conversions TL;DR: Direct mail postcards are a powerful and cost-effective way for home services businesses—like roofing, plumbing, landscaping, and HVAC—to target local homeowners, increase visibility, and generate leads. With strategic timing, custom targeting, and consistent branding, postcards offer a high return on investment that [...] The post Why Home Services Businesses Should Invest in Direct Mail Postcards appeared first on Plumb Marketing.
- Work Smarter, Not Harder: Outsourcing Marketing & Printing for Efficiencyby Yvette on July 16, 2025 at 3:00 pm
In today’s fast-paced business environment, staying competitive means working smarter—not necessarily harder. Whether you’re a small business or a large enterprise, managing your own marketing and printing in-house can become time-consuming, expensive, and inefficient. That’s where outsourcing comes in. By partnering with a specialized provider like Plumb Marketing, businesses can streamline operations, reduce overhead [...] The post Work Smarter, Not Harder: Outsourcing Marketing & Printing for Efficiency appeared first on Plumb Marketing.
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