Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand more about what’s happening politically.
Nearly half of those who received political direct mail said it was the most memorable form of political advertising they encountered during mid-term elections, and the highest percent of those who feel this way identify as Millennials. As political campaigns look more like marketing, using tried and true methods can cross over, including a mix of digital, print and personalization.
This downloadable PDF from USPS shows some important stats and ways to maximize a political campaign in 2020.