Programmatic Direct Mail Drives Results

Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...

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16 Tips for Crafting a Powerful Postcard Campaign

Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...

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Join Us For Light The Night Cancer Fundraiser

Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...

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Like direct mail’s results but not the upfront costs?

Every 3 minutes, someone is diagnosed with blood cancer...you can help.    Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...

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A Message from Lynndell Epp About Our Rebrand to Plumb Marketing

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