Recent News from Mail Masters
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
Why You Should Target New Movers with Direct Mail
by Victoria Edstedt on June 16, 2021 at 3:00 pm
Targeted direct mail campaigns to new movers can be a game changer for certain businesses and industries. In Colorado alone, there are over 80,000 people relocating in and around the state each year. And, these movers are shaking out an average of $8 - $12 thousand dollars their first year in their new home. [...] The post Why You Should Target New Movers with Direct Mail appeared first on Plumb Marketing.
How was direct mail impacted during the COVID-19 pandemic?
by Victoria Edstedt on June 10, 2021 at 2:00 pm
The post How was direct mail impacted during the COVID-19 pandemic? appeared first on Plumb Marketing.
Direct Mail Relevancy in a Pandemic Economy
by Victoria Edstedt on June 8, 2021 at 2:00 pm
Consumer buying has changed quite a bit because of the pandemic. As you evaluate your new sales goals and strategies, the importance of direct mail can’t be ignored. With email box filters, online ad blindness, and social disconnection, the value of personalized, engaging mail is resurging. Not convinced? This article shares information about the [...] The post Direct Mail Relevancy in a Pandemic Economy appeared first on Plumb Marketing.
A Beginner’s Guide to Fulfillment
by Victoria Edstedt on June 3, 2021 at 2:00 pm
If you are considering an ecommerce business, or expanding to sell more products online, it is likely you’ve thought about fulfillment. But, where do you start? This link is a valuable, downloadable resource that covers what fulfillment is, what the process looks like, and when to use a third-party provider. Fulfillment may be your [...] The post A Beginner’s Guide to Fulfillment appeared first on Plumb Marketing.
Better Marketing ROI in 2021
by Victoria Edstedt on June 1, 2021 at 2:00 pm
Why does direct mail get a better ROI than email, pay-per-click, social media, and banner ads? The answers may surprise you. This article helps marketers know what matters in direct mail to make it more successful and create better ROI than digital marketing alone. It’s worth the read, especially if you are looking to [...] The post Better Marketing ROI in 2021 appeared first on Plumb Marketing.
How to Stay Top of Mind for Home Emergencies
by Victoria Edstedt on May 27, 2021 at 2:00 pm
Marketing in a nutshell: Build awareness about who you are and what you do, and being found when consumers are ready to buy. Doing this cost effectively and with positive ROI: Job Site Mailer Program from Plumb Marketing. This unique program was designed specifically for home service providers to target an audience, build online [...] The post How to Stay Top of Mind for Home Emergencies appeared first on Plumb Marketing.
Supercharge Marketing with Trigger Based Direct Mail Campaigns
by Victoria Edstedt on May 25, 2021 at 2:00 pm
It’s been shown that processing digital information is harder on our brains than reading direct mail. With all the online noise and the enjoyment people get by going to their mailboxes, wouldn’t it be great if there was an effortless way to automate direct mail? Well, luckily, technology has made it possible. Today’s business [...] The post Supercharge Marketing with Trigger Based Direct Mail Campaigns appeared first on Plumb Marketing.
Direct Mail and the Return to Business as Usual
by Victoria Edstedt on May 19, 2021 at 3:00 pm
Over a year has now passed since we were introduced to COVID-19 and the associated restrictions, shut-downs, quarantines, and “new normal”. So, when we say, “the return to business as usual”, there may not be such a thing. However, with restrictions lifting, we are all determining how business as usual now looks and what [...] The post Direct Mail and the Return to Business as Usual appeared first on Plumb Marketing.
Don’t Waste Your Marketing Spend on This!
by Victoria Edstedt on May 13, 2021 at 2:00 pm
With so many options for marketing, it can be hard to determine what actually works and what is a waste of money. Today’s consumer is looking for brand recognition and awareness in multiple places – not just online, on TV, or in the mailbox. Any company who uses only one strategy is wasting their [...] The post Don’t Waste Your Marketing Spend on This! appeared first on Plumb Marketing.
21 Direct Mail Stats in 2021
by Victoria Edstedt on May 11, 2021 at 2:00 pm
This quick read article offers some statistics that will make you question your beliefs about direct mail. Let’s clarify this, however, by saying relevant direct mail. Relevant means the readers are intelligently targeted, not the old “spray and pray” strategies. Today’s technology makes targeting and building relevance with personalization easier than ever. We have [...] The post 21 Direct Mail Stats in 2021 appeared first on Plumb Marketing.
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