Recent News from Mail Masters
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
What is Multichannel Marketing
by Victoria Edstedt on January 14, 2021 at 2:00 pm
Multichannel marketing refers to using a combination of customer and prospect communication to attract business. It can include digital, storefront, mail, and mobile methods in any mix. The goal is to reach customers and give them choices about how they will interact with the organization. This article looks at the benefits and challenges of [...] The post What is Multichannel Marketing appeared first on Plumb Marketing.
Direct Mail Trends to look for in 2021
by Victoria Edstedt on January 12, 2021 at 8:22 pm
Sendoso, a B2B gifting service, took time to survey their community, consisting of executives and sales and marketing professionals. They were able to gather a collection of soundbites which they put together to create a list of predictions for direct mail in 2021. This article compiles those 27 quotes from people in the know [...] The post Direct Mail Trends to look for in 2021 appeared first on Plumb Marketing.
Postal Service Trivia
by Victoria Edstedt on January 5, 2021 at 2:00 pm
Do you know who was appointed as the first Postmaster General in 1775? Do you know when the ZIP Code was first inaugurated? How about when the first self-adhesive stamp was introduced? The U.S. Postal Service has a rich history. How much do you know? While they may not show up on trivia night [...] The post Postal Service Trivia appeared first on Plumb Marketing.
The Cure for Digital Fatigue
by Victoria Edstedt on December 31, 2020 at 2:00 pm
With so many other available channels, especially in the digital space, is direct mail even relevant? Yes, and mostly because of digital “blindness” or online fatigue! With a 29% average return on investment, and 28% higher consumer spend, direct mail certainly has its place in today’s marketing mix. Full of statistics that will have [...] The post The Cure for Digital Fatigue appeared first on Plumb Marketing.
Has the masked bandit run off with your business?
by Victoria Edstedt on December 29, 2020 at 2:00 pm
Wondering where all your business has gone? Feeling robbed? Our blog takes a look at Response Builder – a tool designed to help you track conversions. Optimize your messages across digital and direct mail campaigns and see real, consistent, and predictable results. Steal your business back from the competition, even on a limited budget. [...] The post Has the masked bandit run off with your business? appeared first on Plumb Marketing.
Local Businesses Market Smarter During COVID
by Victoria Edstedt on December 22, 2020 at 2:00 pm
Marketing is a major part of business. Whether new or established for years, a marketing plan never goes away, but it does, and should, change. When COVID was first making its appearance, many companies stopped spending money on marketing, mostly because of uncertainty. Business owners, marketing professionals, salespeople were asking: What can we offer [...] The post Local Businesses Market Smarter During COVID appeared first on Plumb Marketing.
Why Do Demographics Matter in Marketing?
by Victoria Edstedt on December 17, 2020 at 2:00 pm
If you’ve ever wondered about demographics, what they include and why they matter, this is a great article to clear those up. Learn where to find demographics, how they are used, and examples. Understanding demographics will help you get better results by helping you creating better messaging and targeting. Start getting more specific and [...] The post Why Do Demographics Matter in Marketing? appeared first on Plumb Marketing.
Defining Direct Mail to Determine if it’s Right for You
by Victoria Edstedt on December 15, 2020 at 2:00 pm
If you aren’t using direct mail as a marketing strategy, it’s likely your competitors are speaking to your potential customers. Open and response rates with direct mail are better than ever and, for the right companies, are very successful. How do you know if it will be effective for you? How can you incorporate [...] The post Defining Direct Mail to Determine if it’s Right for You appeared first on Plumb Marketing.
Direct Mail Plus Technology Equals Greater Success
by Victoria Edstedt on December 10, 2020 at 2:00 pm
“The more time you spend preparing on the front end, the better your back-end results will be.” Every marketing strategy we implement has to do one thing: create results. If it doesn’t, it needs to change. Direct mail has done just that, making it more effective than ever before due to data and technology [...] The post Direct Mail Plus Technology Equals Greater Success appeared first on Plumb Marketing.
Mix On and Offline Marketing Strategies for the Win
by Victoria Edstedt on December 8, 2020 at 7:47 pm
A major marketing data company compiled information from organizations to determine the most effective marketing channels. Eighty-three percent cited events as most effective, 78% said direct mail was next and thirdly, Search Engine Pay-Per-Click. Furthermore they discovered that when 3-4 marketing methods were used together the response rates were 40 - 60% higher than [...] The post Mix On and Offline Marketing Strategies for the Win appeared first on Plumb Marketing.
A Message from Lynndell Epp About Our Rebrand to Plumb Marketing
GET AN ESTIMATE
Tell us about your direct marketing project to receive an estimate and discover the power of direct response marketing!
NEED A DIRECT MARKETING PLAN?
Define your objectives, target market, marketing calendars and more using the 20+ years of experience from the Mail Masters team. Contact us today to schedule a complimentary discovery assessment.