Recent News from Mail Masters
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
New Trends Small Businesses Need to Know
by Victoria Edstedt on August 26, 2021 at 2:00 pm
Want to know what other small businesses are spending on marketing and where? What to hear about some ads that went viral? This robust and stat-filled article breaks down what advertisers are doing and where they are spending time and money, and where they expect to spend it in the future. If you want [...] The post New Trends Small Businesses Need to Know appeared first on Plumb Marketing.
Does Direct Mail Still Work in the Digital Age?
by Victoria Edstedt on August 24, 2021 at 2:00 pm
When the phone book died as a marketing method, many marketers began throwing direct mail into that same recycle bin. But should they? Does direct mail still work in this digital age? If it surprises you to hear that yes, it is still effective, you may want to take a few minutes to read [...] The post Does Direct Mail Still Work in the Digital Age? appeared first on Plumb Marketing.
5 Tips for Postcard Direct Marketing Success
by Victoria Edstedt on August 18, 2021 at 2:00 pm
We’ve all received direct mail postcards as some time in our lives. Maybe it is our curiosity to see what’s new or what deals we may snag, or the colors that engage our interest, but something draws us to them. It’s for this reason business owners, especially those in the home and home repair [...] The post 5 Tips for Postcard Direct Marketing Success appeared first on Plumb Marketing.
COVID-19 Boosted Direct Mail Engagement in 2020
by Victoria Edstedt on August 10, 2021 at 2:00 pm
Improved mail engagement rates was one positive impact of COVID, and this article explains the phenomenon as well as the expected trends. Some quotes, stats, and benefits of direct mail help this be an engaging and encouraging read for small business owners and marketers. If you’d like to see a snippet of an interview [...] The post COVID-19 Boosted Direct Mail Engagement in 2020 appeared first on Plumb Marketing.
5 Benefits of Outsourcing Your Printing Needs
by Victoria Edstedt on August 5, 2021 at 2:00 pm
If you are doing your large printing jobs in-house and wondering if outsourcing makes more sense, this quick article helps break down the benefits, and barriers to in-house and outsourcing your printing needs. Facing making repairs or replacements to owned equipment, or renewing your lease another year and unsure if it’s cost effective, this [...] The post 5 Benefits of Outsourcing Your Printing Needs appeared first on Plumb Marketing.
How to Use Multichannel Marketing for Your Business
by Victoria Edstedt on August 3, 2021 at 2:00 pm
Looking for the key that unlocks marketing success in your small business? This article claims to hold that key, and we agree. Learn what multichannel marketing is and how to use it in your business to capture prospective customers where they are looking. Offering best practices, examples and strategies, it will help you get [...] The post How to Use Multichannel Marketing for Your Business appeared first on Plumb Marketing.
The Future of Post-Pandemic Direct Mail
by Victoria Edstedt on July 29, 2021 at 2:00 pm
How did COVID-19 impact direct mail? How did it affect other marketing methods? What is the silver lining in all of this? This article draws on years of real-world experience, trends and data to reflect on the past, present and future of direct mail, print and digital advertising, as well as multichannel marketing as [...] The post The Future of Post-Pandemic Direct Mail appeared first on Plumb Marketing.
Roofing & Marketing. A Perfect Match
by Victoria Edstedt on July 27, 2021 at 2:00 pm
Hey roofers – is that crystal ball that predicts when and where hail strikes working for you or do you need a more practical, reliable, proactive solution? Plumb’s postcard direct mailing program targets prospects for you so you can do what you do best: roofing! Start planting seeds rather than storm chasing with handbills [...] The post Roofing & Marketing. A Perfect Match appeared first on Plumb Marketing.
How To Best Take Advantage Of Outsourced Marketing
by Victoria Edstedt on July 22, 2021 at 2:00 pm
There are several components of business that can be outsourced, and more specifically, components of marketing. Outsourcing marketing, as explained in this article, allow companies to leverage a high level of expertise, usually from a group of great marketing minds, rather than paying a single staff person. The article breaks down what a full [...] The post How To Best Take Advantage Of Outsourced Marketing appeared first on Plumb Marketing.
3 Steps to Making New Mover Marketing Work for Your Business
by Victoria Edstedt on July 20, 2021 at 2:00 pm
Wanting to target new residents in a specific area? A new mover direct mail campaign may be the marketing solution you’ve been looking for! This article takes an objective look at these campaigns and how to best use them to target your audience. Moving is expensive, and once the new resident needs products and [...] The post 3 Steps to Making New Mover Marketing Work for Your Business appeared first on Plumb Marketing.
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