Recent News from Mail Masters
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
It’s a Crisis, But Don’t Panic!
by Victoria Edstedt on October 27, 2020 at 2:00 pm
Cutting costs and making more sales becomes the way to manage cash flow, but when sales are down, ceasing marketing is like cutting off your nose to spite your face. Marketing creates sales, so instead of cutting costs, we must market more effectively. While continuing to market during a crisis may seem counterintuitive, it [...] The post It’s a Crisis, But Don’t Panic! appeared first on Plumb Marketing.
Is Direct Mail Marketing Effective Anymore?
by Victoria Edstedt on October 22, 2020 at 2:00 pm
Despite the rise of digital marketing, direct mail continues to perform well and there are several reasons why. This article explains what direct mail marketing is, why it is still relevant (maybe more than ever before thanks to COVID), direct mail best practices, and more. With fun examples of a few creative and effective [...] The post Is Direct Mail Marketing Effective Anymore? appeared first on Plumb Marketing.
Superheroes Won’t Save Your Business, But Effective Marketing Will
by Victoria Edstedt on October 20, 2020 at 2:00 pm
When uncertainty hits, it is a natural response to pull back. We limit risk and exposure trying to protect ourselves from further loss. However, time (and research) has shown that those who continue to market during downturns and crisis recover quicker when the economy once again shifts upwards. This doesn’t mean that full budgets [...] The post Superheroes Won’t Save Your Business, But Effective Marketing Will appeared first on Plumb Marketing.
Survive or Thrive in COVID-19 Times
by Victoria Edstedt on October 15, 2020 at 2:00 pm
It’s more than just marketing during these times that helps us survive in business. In this meaty yet concise article we are asked some pointed questions to find answers that will help us position our companies for economic rebound. The author encourages us to look at four main areas of our businesses and offers [...] The post Survive or Thrive in COVID-19 Times appeared first on Plumb Marketing.
How Are You Staying Connected with Your Market?
by Victoria Edstedt on October 13, 2020 at 2:00 pm
While some small business owners question whether they should be marketing during these uncertain times, others are looking at the past for hints on how to make it through an economic downturn. While this COVID crisis is not identical, the 2008 recession taught us some things about how to not only survive but to [...] The post How Are You Staying Connected with Your Market? appeared first on Plumb Marketing.
Recovering and Reopening – Marketing Through and Out of COVID
by Victoria Edstedt on October 8, 2020 at 2:00 pm
As many local businesses reopen their doors and welcome customers safely back in, owners are left wondering if they should be marketing. Looking back at the 2008 economic recession gives us some clues about how to survive, and even thrive during these times. There are two main factors it taught us: Businesses who continued [...] The post Recovering and Reopening – Marketing Through and Out of COVID appeared first on Plumb Marketing.
4 Advantages of Professional Printing Services
by Victoria Edstedt on September 29, 2020 at 2:00 pm
Your print marketing should reflect the professionalism of your brand. Getting the job done right the first time, and having access to more design options and finishes are just a few of the benefits. This article breaks down the advantages and their value. If you’ve been doing printing in-house and want to explore more [...] The post 4 Advantages of Professional Printing Services appeared first on Plumb Marketing.
Political Mail Consultant Strategies for Overcoming Pandemic Challenges
by Victoria Edstedt on September 24, 2020 at 2:00 pm
Political mail consultants are dealing with new challenges as topics such as wearing masks has become partisan. Mail delivery, processing and delivery issues can create concerns, as well as images to feature during the pandemic. With a bipartisan voice, this article looks at how political mail consultants are overcoming current challenges in order to [...] The post Political Mail Consultant Strategies for Overcoming Pandemic Challenges appeared first on Plumb Marketing.
Do Small Businesses Need Print Marketing?
by Victoria Edstedt on September 22, 2020 at 2:00 pm
In this article, print marketing pieces are looked at on an individual basis, making a case for the use of certain items including business cards, postcards, menus, brochures and direct mail. A well-rounded marketing approach includes both print and digital methods in order to create the seven ‘touches’ needed to convert prospects into clients. [...] The post Do Small Businesses Need Print Marketing? appeared first on Plumb Marketing.
Political Mail in a COVID-19 World
by Victoria Edstedt on September 17, 2020 at 2:00 pm
COVID-19 has brought about a new world for many of us and has impacted the political culture. Political mail has always played an important role, but how has it changed in the light of the pandemic? How should it change? This article takes a look at current strategies and what is likely to have [...] The post Political Mail in a COVID-19 World appeared first on Plumb Marketing.
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