Recent News from Mail Masters
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
- 5 Ways New Mover Marketing Helps Pizza Restaurant Ownersby Victoria Edstedt on September 22, 2022 at 3:00 pm
Pizza restaurants aren’t the only businesses helped by new mover campaigns, but hearing real-life success stories helps to see how they are implemented and leveraged. New mover direct mail campaigns specifically target new residents and captures their attention before they form loyalties with your competitors. This article shares 5 ways these new mover campaigns [...] The post 5 Ways New Mover Marketing Helps Pizza Restaurant Owners appeared first on Plumb Marketing.
- Effectiveness of Political Direct Mail in Influencing and Reaching Votersby Victoria Edstedt on September 20, 2022 at 3:00 pm
This robust article shares how political direct mail reaches voters, how it works and tips for making it the most successful. You are running a campaign to win, and leveraging direct mail is incredibly effective, if you do it right. Dive into how political direct mail can help you win, how to boost voter [...] The post Effectiveness of Political Direct Mail in Influencing and Reaching Voters appeared first on Plumb Marketing.
- Top 16 Postcard Examples for Design Inspirationby Victoria Edstedt on September 15, 2022 at 3:00 pm
We all love pictures and this article gives us 16 pictures spanning 16 industries so we have real life visual examples of effective post card designs. Often articles tell us information but we can’t always take that and visualize it, especially when it is needed to understand for artistic design. Problem solved. These industry [...] The post Top 16 Postcard Examples for Design Inspiration appeared first on Plumb Marketing.
- How to do Political Fundraising and Actually Feel Good About Itby Victoria Edstedt on September 13, 2022 at 3:00 pm
Political fundraising can suck, but this article reframes the value and need for it. Citing general costs associated with running a campaign, and offers inspiration to help you take the next steps to ask for money to support not just you, but the community as a whole. Helping fundraise for a political campaign can [...] The post How to do Political Fundraising and Actually Feel Good About It appeared first on Plumb Marketing.
- How Effective Are Promotional Products in Marketing?by Victoria Edstedt on September 7, 2022 at 4:00 pm
Before we answer the question, “How effective are promotional products”, we want to ask you a few questions. Do you have any clothing that features a brand? An example might be a Nike t-shirt, a band hoodie, or a hat that represents an organization like a sports team. Clearly, we could stop here, because [...] The post How Effective Are Promotional Products in Marketing? appeared first on Plumb Marketing.
- 8 Marketing Tips to Attract Your Business to New Moversby Victoria Edstedt on August 25, 2022 at 3:00 pm
A whopping 10 percent of the US population moves into a new area every year. They comprise of all generations and they all look for new services in their new neighborhoods. This fact is what makes new mover direct mail campaigns a great strategy for businesses looking for fresh clientele. This article helps small [...] The post 8 Marketing Tips to Attract Your Business to New Movers appeared first on Plumb Marketing.
- The Pros and Cons of Direct Mail Advertising in Political Campaignsby Victoria Edstedt on August 18, 2022 at 3:00 pm
Wondering if a direct mail campaigns are relevant and effective for political campaigns? This article takes a look at the pros and cons to help you determine the best way to reach the right people in the specific timetables of a political campaign. Getting your message in front of people in a timely manner [...] The post The Pros and Cons of Direct Mail Advertising in Political Campaigns appeared first on Plumb Marketing.
- New Mover Marketing Campaigns Create Loyal Customers, Boost Revenueby Victoria Edstedt on August 16, 2022 at 3:00 pm
While this article specifically speaks to pet business owners, it is applicable to anyone looking to build revenue through new mover marketing campaigns. In a pet business, you will enjoy some of the industry stats, and if you aren’t you will learn some great information about how to leverage this special kind of direct [...] The post New Mover Marketing Campaigns Create Loyal Customers, Boost Revenue appeared first on Plumb Marketing.
- 15 Real Estate Direct Mail Tips from Expertsby Victoria Edstedt on August 11, 2022 at 3:00 pm
Generating leads and finding deals are the primary goals of real estate investors and agents. Direct mail marketing has been of the most used and most effective solutions to provide exactly that. From List Stacking, timing, and design to messaging, consistency and tracking, these 15 tips cover a lot of area very well. It’s [...] The post 15 Real Estate Direct Mail Tips from Experts appeared first on Plumb Marketing.
- Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?by Victoria Edstedt on August 9, 2022 at 3:00 pm
Both postcards and letters have been a major part of many direct mail marketing campaigns, but which is more effective? This article takes a look at both and how each has their strengths and weaknesses, of which you should be aware. Whether a non-profit or small business, direct mail can work for you, but [...] The post Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy? appeared first on Plumb Marketing.
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