Recent News from Mail Masters
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
Do You Know if Your Direct Mail Campaign Is Working?
by Victoria Edstedt on May 26, 2020 at 3:00 pm
Direct mail is ideal for creating an immediate response. But if you aren’t finding that to be true, then there is likely something wrong with what you are sending, or to whom. Setting up tracking for your campaign needs to be one of your first steps in order to truly know the performance of [...] The post Do You Know if Your Direct Mail Campaign Is Working? appeared first on Plumb Marketing.
Is Your Direct Mail Trustworthy? 6 Ways to Make Sure It Is
by Victoria Edstedt on May 21, 2020 at 3:00 pm
With 76% of readers finding direct mail to be trustworthy, capturing and holding your target’s attention in a way that maintains that trust is critical. People still buy from those they know, like and trust, so be sure to build that rapport with professional, honest, clear and relevant communication. Add personalization and watch your [...] The post Is Your Direct Mail Trustworthy? 6 Ways to Make Sure It Is appeared first on Plumb Marketing.
Tap Into a $170 Billion New Mover Market
by Victoria Edstedt on May 19, 2020 at 3:00 pm
The average family moves every 5- 7 years. The average Denver family moves annually. What this means for you is those families will be spending more money than usual to get settled into their new place? If you have something to offer them, now is the time to get their attention with a new [...] The post Tap Into a $170 Billion New Mover Market appeared first on Plumb Marketing.
The 2020 Marketing Trend You May Be Ignoring
by Victoria Edstedt on May 14, 2020 at 3:00 pm
Less distracting, tangible, and trackable are three traits that make direct mail attractive to businesses and consumers alike. Once considered “dead”, print is back in style, but is more effective when paired with online marketing. In essence, it’s not your grandma’s direct mail campaign. Learn more about how the new direct mail campaigns work, [...] The post The 2020 Marketing Trend You May Be Ignoring appeared first on Plumb Marketing.
How to Know if Your Direct Mail Is Successful
by Victoria Edstedt on May 12, 2020 at 3:00 pm
Tracking results in any marketing campaign is important for determining Return-on-Investment (ROI). Knowing your return is critical for good decision-making! Knowing if you should continue a campaign, tweak it, or invest more to grow increasingly successful results. Tracking direct mail is no exception and this short, 2-min read offers 6 solid ways to measure [...] The post How to Know if Your Direct Mail Is Successful appeared first on Plumb Marketing.
Combining Off and Online Marketing for Maximum Impact
by Victoria Edstedt on May 7, 2020 at 3:00 pm
A well-rounded marketing strategy is critical for maximum impact. If all of your marketing dollars are spent online, you are missing out and leaving a large hole in your reach. Direct mail is making a comeback, and coupled with other technology, such as retargeting and voice response, is more effective than ever. Excerpts from [...] The post Combining Off and Online Marketing for Maximum Impact appeared first on Plumb Marketing.
Is New Movers a Good Market for You?
by Victoria Edstedt on May 5, 2020 at 3:00 pm
With Denver being hailed as one of the best cities in the country to live, more than 77,000 people moved to the area in 2017 alone. According to a local magazine, Westword, Mile High City residents are more likely to move every year. This creates a unique opportunity for companies trying to expand their reach. [...] The post Is New Movers a Good Market for You? appeared first on Plumb Marketing.
5 Direct Mail Fundraising Strategies for Nonprofits
by Victoria Edstedt on April 30, 2020 at 3:00 pm
Did you know that non-profit fundraising marketing campaigns that use a blend of both direct mail and digital mail have a 25% higher conversion rate than either one individually? Once considered old-fashioned, direct mail is making a comeback, and with new technology integrations for increased personalization and targeted reach, it deserves another look. Decide [...] The post 5 Direct Mail Fundraising Strategies for Nonprofits appeared first on Plumb Marketing.
What Is Programmatic Direct Mail?
by Victoria Edstedt on April 28, 2020 at 3:00 pm
Tired of wasting ad money on bots? Ready to tangibly connect with actual customers? Programmatic direct mail offers that and a stronger emotional response than simply online remarketing. When businesses are able to take the best of digital marketing and marry it with the tangible, more impactful feature of direct mail, there is a [...] The post What Is Programmatic Direct Mail? appeared first on Plumb Marketing.
Powerful Birthday Marketing Ideas
by Victoria Edstedt on April 23, 2020 at 3:00 pm
People enjoy all the delight having a birthday brings – gifts, freebies and well wishes. They are happy to receive these from anyone including friends and businesses. If a business isn’t capitalizing on birthday marketing, they are missing out on a great opportunity. Personalized mail always goes well, and when the client is already [...] The post Powerful Birthday Marketing Ideas appeared first on Plumb Marketing.
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