Recent News from Mail Masters
Direct Mail Is a Trusted Source for Political Campaigns
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
Create a Stellar Direct Mail Marketing Campaign in Five Steps
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Direct Mail for Political Campaigns
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
Guess What’s Back in Style? Direct Mail! Here’s How to Use It
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
Create a Winning Strategy With Political Direct Mail
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
It’s Resolution Time! Get Customers in the Door With Direct Mail Advertising
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
Ready to Kick Off 2020 With a Stellar Automated Marketing Plan?
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
Building Customer Loyalty With Birthday Direct Mail
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
9 Reasons Why Holiday Cards Work
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...
Power of a Mailed Newsletter
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...
Stand Out Among Holiday Mail With These Tips
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
Four Hooks for Mover Direct Mail
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
- You’ve Got Mail: 4 Tips on Using Direct Mail for Businessby Victoria Edstedt on September 27, 2023 at 2:00 pm
Considering a direct mail campaign for your business? These tips and stats will help you craft a great program for capturing consumer attention and stand out in a crowd of digital noise. The article states that in a survey done in 2022, “4 in 10 consumers are more excited about direct mail than they [...] The post You’ve Got Mail: 4 Tips on Using Direct Mail for Business appeared first on Plumb Marketing.
- 11 Types of Direct Marketingby Victoria Edstedt on September 20, 2023 at 2:00 pm
This robust article explains multiple forms of direct marketing to help you reach consumers and build retention. Full of information and tips for building successful direct marketing strategies, it is a great read for new and seasoned business owners and business development professionals. Sure to spark some fresh ideas, it is worth the read. [...] The post 11 Types of Direct Marketing appeared first on Plumb Marketing.
- Why It’s Time to Dust Off the Direct Mail Marketing Strategyby Victoria Edstedt on September 14, 2023 at 3:00 pm
A modern-day direct mail campaign is the same as ones from years or decades past. This article explains what’s changed and how to better utilize today’s direct mail campaign strategies for more success than ever before. Learn more here. The post Why It’s Time to Dust Off the Direct Mail Marketing Strategy appeared first on Plumb Marketing.
- Real Estate Marketing Ideas: The 10 Best Campaign Strategies in 2023by Victoria Edstedt on September 12, 2023 at 3:00 pm
Book mark this read if you are in real estate or want to be. Full of definitions, tips and strategies for marketing real estate, this content packed resource has a bit of everything you need to know. Learn how to attract and retain clients and a variety of strategies to start implementing today to [...] The post Real Estate Marketing Ideas: The 10 Best Campaign Strategies in 2023 appeared first on Plumb Marketing.
- A Real Estate Agent’s Guide to Marketingby Victoria Edstedt on September 6, 2023 at 2:00 pm
Successful real estate agents know the importance of marketing with targeted lists of home buyers, home sellers, business owners, and commercial property owners. How do you make that happen? These tips are sure to help. Understand Your Target Audience Could you imagine sending a postcard to retirees with information about the next school year [...] The post A Real Estate Agent’s Guide to Marketing appeared first on Plumb Marketing.
- Direct Marketing: What It Is and How It Worksby Victoria Edstedt on August 31, 2023 at 3:00 pm
If you are unclear about the benefits and disadvantages of direct mail, this article will help. Defining and clarifying its role and use, the article helps small business owners make an informed decision about whether or not to invest in direct mail. Learn more here. The post Direct Marketing: What It Is and How It Works appeared first on Plumb Marketing.
- Should Your Business Outsource Order Fulfillment?by Victoria Edstedt on August 29, 2023 at 3:00 pm
Order fulfillment is one of the most important, and complicated, aspects of running a product-based business. This article answers: what is a 3PL, what is their role, and when to consider using them. If you run an ecommerce store or product-based company, this robust article is worth the read. Learn about some of the [...] The post Should Your Business Outsource Order Fulfillment? appeared first on Plumb Marketing.
- Why the Surprising Rise of Direct Mail Is No Surprise at Allby Victoria Edstedt on August 24, 2023 at 3:00 pm
People love getting relevant, personalized mail, so it is not surprise that direct mail performs so well, even in this digitally focused world. One of the reasons why? Many companies have stopped using it, opting instead for digital methods. Companies in the know have come back to direct mail, blending their efforts with digital [...] The post Why the Surprising Rise of Direct Mail Is No Surprise at All appeared first on Plumb Marketing.
- Keep Your Customers Coming Back for More: How Direct Mail Builds Loyaltyby Victoria Edstedt on August 22, 2023 at 3:00 pm
It is proven that retaining a customer is less expensive than obtaining new ones. This quick, 5-min read explains how to connect deeper with your current customers through direct mail to build loyalty and repeat business. Helping your customers feel special is the key to success, especially when direct mail is partnered with your [...] The post Keep Your Customers Coming Back for More: How Direct Mail Builds Loyalty appeared first on Plumb Marketing.
- The Ultimate Guide to Small-Business Marketingby Victoria Edstedt on August 17, 2023 at 3:00 pm
This robust article dives into marketing tips and suggestions for small businesses. Read about goal setting, metrics, and tracking. Learn about marketing options like online, traditional, and experiential options. This article has lots of information to build your marketing muscles. Get a notepad and pen ready for notes on this one. Read it here. [...] The post The Ultimate Guide to Small-Business Marketing appeared first on Plumb Marketing.
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