Recent News from Mail Masters
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
You’ll Be Surprised by the Industries That Could Benefit from New Mover Direct Mail
by Victoria Edstedt on August 13, 2020 at 2:00 pm
When people move from one home to another, they are in a transitional stage that necessitates spending money. Often this includes home improvement and home goods like furniture, appliances and décor. Additional spending and research is done in the areas of car buying, wedding planning and new baby preparations. Does any of that surprise [...] The post You’ll Be Surprised by the Industries That Could Benefit from New Mover Direct Mail appeared first on Plumb Marketing.
Non-profit Direct Mail Strategies During the COVID-19 Crisis
by Victoria Edstedt on August 11, 2020 at 2:00 pm
Stepping back and playing it safe in regards to marketing and outreach has historical been unsuccessful, yet many of us do that in uncertain times. When non-profits already struggle to function under tight budget, the thought of slowing contributions can be a nightmare. But, according to this article, the solution isn’t cutting back on [...] The post Non-profit Direct Mail Strategies During the COVID-19 Crisis appeared first on Plumb Marketing.
The Power of Direct Mail in the Digital Age
by Victoria Edstedt on August 6, 2020 at 2:00 pm
The average American is subjected to thousands of advertisements every single day. Those spending a lot of time online (and who isn’t these days), are bombarded, and therefore go “blind” to ads, making it a challenge for marketers to reach potential consumers. This article looks at the problems with online marketing and how to [...] The post The Power of Direct Mail in the Digital Age appeared first on Plumb Marketing.
Staying at Home and Opening Mail: How The Pandemic Has Changed Direct Mail
by Victoria Edstedt on August 4, 2020 at 2:00 pm
Remote work and shelter-in-place orders have changed the purchasing habits of many consumers. Buying through online channels, contactless pick-up, and delivery options are the new normal. It also has consumers running to their mailboxes more than ever. Direct mail has a unique opportunity right now to reach those at home and looking to make [...] The post Staying at Home and Opening Mail: How The Pandemic Has Changed Direct Mail appeared first on Plumb Marketing.
Planning Your Direct Mail Campaign Towards Your Marketing Goals
by Victoria Edstedt on July 30, 2020 at 2:00 pm
With half of 2020 behind us, along with the devastating economic blow created by COVID-19, re-evaluating marketing goals and making adjustments as we begin re-entry is critical. Direct mail is reaching the remote, home-based workforce while also cutting through the digital marketing clutter of emails, ad blocking, and ad blindness. Multichannel approaches that combine [...] The post Planning Your Direct Mail Campaign Towards Your Marketing Goals appeared first on Plumb Marketing.
How Political Direct Mail is Changing During the Pandemic
by Victoria Edstedt on July 28, 2020 at 2:00 pm
During the 2018 prime election season, Plumb Marketing mailed almost 16 million pieces of political mail. This year, direct mail has even more of an impact because more people are home due to COVID-19. With the WHO and CDC announcing there is no evidence of coronavirus transmission through mail or packages, people are looking [...] The post How Political Direct Mail is Changing During the Pandemic appeared first on Plumb Marketing.
Have These 2020 Direct Mail Predictions Proven True?
by Victoria Edstedt on July 23, 2020 at 2:00 pm
While the article was written pre-COVID-19, the important concepts that include personalization and high value have never been truer. Discover the cost savings and return-on-investment boosting tricks of direct mail in this quick article. Direct mail is cutting through the over-clutter of email inboxes with high quality and value, personalized, and tangible mail pieces [...] The post Have These 2020 Direct Mail Predictions Proven True? appeared first on Plumb Marketing.
Top Political Mail Trends to Look for in 2020
by Victoria Edstedt on July 21, 2020 at 2:00 pm
In the current political climate, cutting through the noise and taking a stand has never been more important. Connecting to voters with your message through direct mail is perfect for this, and the fact that it is also viewed as the trustworthiest form of political marketing, is a bonus! This article is an interview [...] The post Top Political Mail Trends to Look for in 2020 appeared first on Plumb Marketing.
The On- and Offline Marketing Blend Secret
by Victoria Edstedt on July 16, 2020 at 2:00 pm
Research is showing a greater than 60% increase on direct mail campaign returns when they are blended with an online marketing channel such as email, social media, digital retargeting and PPC advertising. This data is critical in helping business owners using any marketing medium to increase engagement – whether from consumers, patients, or voters. [...] The post The On- and Offline Marketing Blend Secret appeared first on Plumb Marketing.
Turn New Movers into Loyal Customers with a New Mover Direct Mail Campaign
by Victoria Edstedt on July 14, 2020 at 2:00 pm
Nearly 70,000 people moved to Colorado in 2019, and today, despite the COVID-19 pandemic, our local real estate market is very active. As we all begin the re-entry process, people are relocating and as local business owners or healthcare providers, it’s a great time to introduce yourself. How has the pandemic changed direct mail? [...] The post Turn New Movers into Loyal Customers with a New Mover Direct Mail Campaign appeared first on Plumb Marketing.
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