Recent News from Mail Masters
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
Data Backed Direct Mail Stats Every Small Business Owner Should Know
by Victoria Edstedt on April 8, 2021 at 2:00 pm
What if there was a marketing method that was proven to be an effective and safe investment? Consistent, predictable ROI is possible with direct mail – we can prove it! New technology is not only helping small business owners improve direct mail campaigns, but it is also showing that direct mail is more effective [...] The post Data Backed Direct Mail Stats Every Small Business Owner Should Know appeared first on Plumb Marketing.
Convert Neighbors to Buyers with Direct Mail
by Victoria Edstedt on April 6, 2021 at 2:00 pm
What would business look like if your raving fans started selling your services on your behalf? Well, that’s what Plumb’s Job Site Mailer program is all about. Let your good work market to neighbors of your happy clients to increase impact, interest, and new revenue. 92% of buyers trust referrals from people they know. [...] The post Convert Neighbors to Buyers with Direct Mail appeared first on Plumb Marketing.
Using Direct Mail to Increase Sales
by Victoria Edstedt on April 1, 2021 at 2:00 pm
Direct mail in 2021? Yes! If direct mail isn’t part of your 2021 marketing plan, it should be. The key to creating a great direct mail campaign is to use new technologies, including data, to target, track, and personalize your mail. Then, use more technology to re-target prospects both on and offline with Plumb’s [...] The post Using Direct Mail to Increase Sales appeared first on Plumb Marketing.
The Value of Outsourcing Printing Services
by Victoria Edstedt on March 30, 2021 at 2:00 pm
purchase is a wise investment? While many offices have modern printers to handle the bulk of their marketing printing needs, there are some reasons to consider outsourcing bulk needs rather than printing in-house. Space constraints, ink and equipment expenses, limited options, and safety can all play a role in how organizations choose whether to [...] The post The Value of Outsourcing Printing Services appeared first on Plumb Marketing.
Outsourcing Marketing – Yes or No?
by Victoria Edstedt on March 25, 2021 at 2:00 pm
If you want the unbiased truth about whether you should outsource your marketing, this is the article for you. The writer shares both pros and cons of either option and gives recommendations with the small business owner (5-50 employees) in mind. A fun read written without jargon, it gives experienced advice and resources to [...] The post Outsourcing Marketing – Yes or No? appeared first on Plumb Marketing.
How to Create a Personalized Birthday Direct Mail Program
by Victoria Edstedt on March 23, 2021 at 2:00 pm
We all know that effective mail campaigns are targeted and personalized, and what better way to do that than with a birthday card? When consumers feel extra special from one of their favorite brands, it builds loyalty, sales, and referrals. And, implementing a birthday card direct mail program is easier than you think. Set [...] The post How to Create a Personalized Birthday Direct Mail Program appeared first on Plumb Marketing.
3 Direct Mail Trends To Watch In 2021
by Victoria Edstedt on March 17, 2021 at 4:00 pm
Advertising and marketing are an important part of any business. The first impression of our products and services leads to sales and clients. We want to reach as many people as possible, and we want to do it in a way that makes our potential customers think about us throughout their day, week, month [...] The post 3 Direct Mail Trends To Watch In 2021 appeared first on Plumb Marketing.
Is Direct Mail Still Relevant in the Digital Age?
by Victoria Edstedt on March 11, 2021 at 2:00 pm
According to this article, only about 2% of digital ads get the general consumer’s attention every day. “Consumers have developed an autonomous mental screening process” that blocks out advertisements. Some call this “banner blindness” when talking about online ads. This means getting through the digital noise is more important than ever. How is that [...] The post Is Direct Mail Still Relevant in the Digital Age? appeared first on Plumb Marketing.
3 Ways to Combine Digital Marketing and Direct Mail
by Victoria Edstedt on March 9, 2021 at 2:00 pm
Digital marketing has been the way of advertisers for the last decade (and more). Direct mail was hot-hot-hot prior to that. Well, what's old becomes new again when these two marketing methods are married to create lucrative ads both on and offline. The tricky part is in how to make this marriage work, and [...] The post 3 Ways to Combine Digital Marketing and Direct Mail appeared first on Plumb Marketing.
Multi-Channel Marketing 101
by Victoria Edstedt on March 4, 2021 at 8:27 pm
What is multichannel marketing? More importantly, how do you leverage it to build your business? Multichannel marketing is a method that allows customers and prospects to engage with you in the way that is best for them, giving them a personalized experience that builds loyalty and engagement – and increases how much they spend [...] The post Multi-Channel Marketing 101 appeared first on Plumb Marketing.
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