Recent News from Mail Masters
Direct Mail Is a Trusted Source for Political Campaigns
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
Create a Stellar Direct Mail Marketing Campaign in Five Steps
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Direct Mail for Political Campaigns
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
Guess What’s Back in Style? Direct Mail! Here’s How to Use It
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
Create a Winning Strategy With Political Direct Mail
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
It’s Resolution Time! Get Customers in the Door With Direct Mail Advertising
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
Ready to Kick Off 2020 With a Stellar Automated Marketing Plan?
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
Building Customer Loyalty With Birthday Direct Mail
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
9 Reasons Why Holiday Cards Work
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...
Power of a Mailed Newsletter
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...
Stand Out Among Holiday Mail With These Tips
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
Four Hooks for Mover Direct Mail
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
- Seventy Four Percent of Marketers Agree Direct Mail Is More Effective than Emailby Victoria Edstedt on May 24, 2023 at 2:00 pm
Survey says... “direct mail delivers the best ROI, response rate, and conversion rate when compared to other channels, including email.” And before you think it is an outdated survey, we will let you know it was conducted this year – 2023! If you are looking at ways to boost your marketing reach, this article [...] The post Seventy Four Percent of Marketers Agree Direct Mail Is More Effective than Email appeared first on Plumb Marketing.
- Why Outsourcing Can Be a Game-Changer for Your Growing Companyby Victoria Edstedt on May 17, 2023 at 2:00 pm
Inc Magazine always has great information to share and this article is no exception. With the growing skill gaps in the business world, outsourcing is a cost-effective way to get more done with less. The article gives 3 great tips for successfully outsourcing in order to grow your business. It is well worth the [...] The post Why Outsourcing Can Be a Game-Changer for Your Growing Company appeared first on Plumb Marketing.
- Direct Mail Marketing: Advantages and How to Use It for Your Businessby Victoria Edstedt on May 11, 2023 at 2:00 pm
Are you a B2B marketer? Direct mail can be used to connect with the busy C-suite executives that have been hard to get ahold of. This robust article by marketing gurus HubSpot dives into the stats and solutions that direct mail can provide, as well as how to maximize it. Spend some time with [...] The post Direct Mail Marketing: Advantages and How to Use It for Your Business appeared first on Plumb Marketing.
- Why Do Promotional Products Work?by Victoria Edstedt on May 9, 2023 at 2:00 pm
Promotional products are considered one of the first advertising techniques. Look around and you are likely to see one in your office. There’s a reason why billions of US dollars are spent annually on these products – they work! This article takes a look at how and why promotional products work so you can [...] The post Why Do Promotional Products Work? appeared first on Plumb Marketing.
- Fundraising Postcard Ideas for Nonprofitsby Victoria Edstedt on May 3, 2023 at 3:00 pm
Fundraising is the lifeblood for nonprofits, supporting the mission in a way that volunteers alone can’t. Every dollar counts and return on investment is critical. Boost your nonprofit fundraising with these fun and effective postcard ideas: Say Thank You. It’s a fact that donors want to be recognized for their giving. Whether they give [...] The post Fundraising Postcard Ideas for Nonprofits appeared first on Plumb Marketing.
- 7 More Reasons Why You Should Consider Outsourcing Fulfillmentby Victoria Edstedt on April 27, 2023 at 2:00 pm
This article focuses on subscription box services but can be applied more broadly. Discover when to start outsourcing, and take a look at a few indicators that outsourcing fulfillment would benefit you. The article also shares tips for how to make the move. It is a quick read, worthy of anyone packing their own [...] The post 7 More Reasons Why You Should Consider Outsourcing Fulfillment appeared first on Plumb Marketing.
- Are Direct Mailers Effective? 10 Reasons Why They Workby Victoria Edstedt on April 25, 2023 at 2:00 pm
There aren’t many things that started in 1835 that are still relevant today, and it may surprise you to know that direct mail is one. In fact, the digital age (and pandemic) have brought back the relevance and effectiveness of mailers. This article takes a look at 10 current reasons for the success of [...] The post Are Direct Mailers Effective? 10 Reasons Why They Work appeared first on Plumb Marketing.
- 7 Reasons to Outsource E-commerce Order Fulfillmentby Victoria Edstedt on April 20, 2023 at 2:00 pm
E-commerce business owners thinking about where to house and deliver products can quickly become overwhelming. Outsourcing order fulfillment is a cost-effective option offering a competitive advantage and this article gives you 7 reasons to consider doing it sooner rather than later. Read or listen to this article here. The post 7 Reasons to Outsource E-commerce Order Fulfillment appeared first on Plumb Marketing.
- 6 Reasons Why Direct Mail Still Worksby Victoria Edstedt on April 18, 2023 at 2:00 pm
If you’ve ever asked if direct mail was still relevant in the digital age, this article has a definitive answer and the reasons why. It also shares that the reason direct mail had lower returns in the past was because it lacked today’s technology. Part of the reason for direct mails success in the [...] The post 6 Reasons Why Direct Mail Still Works appeared first on Plumb Marketing.
- 23 Things to Look Out for When Outsourcing Online Marketing Workby Victoria Edstedt on April 13, 2023 at 2:00 pm
Many small business owners chose to outsource parts of their business that they don’t have the skill or interest to handle themselves, or when it is more cost effective to do so. But is outsourcing online marketing right for you? Choosing the right company is critical and this article gives you the specific things [...] The post 23 Things to Look Out for When Outsourcing Online Marketing Work appeared first on Plumb Marketing.
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