Recent News from Mail Masters

Survey says... “direct mail delivers the best ROI, response rate, and conversion rate when compared to other channels, including email.” And before you think it is an outdated survey, we will let you know it was conducted this year – 2023! If you are looking at ways to boost your marketing reach, this article [...] The post Seventy Four Percent of Marketers Agree Direct Mail Is More Effective than Email appeared first on Plumb Marketing.

Inc Magazine always has great information to share and this article is no exception. With the growing skill gaps in the business world, outsourcing is a cost-effective way to get more done with less. The article gives 3 great tips for successfully outsourcing in order to grow your business. It is well worth the [...] The post Why Outsourcing Can Be a Game-Changer for Your Growing Company appeared first on Plumb Marketing.

Are you a B2B marketer? Direct mail can be used to connect with the busy C-suite executives that have been hard to get ahold of. This robust article by marketing gurus HubSpot dives into the stats and solutions that direct mail can provide, as well as how to maximize it. Spend some time with [...] The post Direct Mail Marketing: Advantages and How to Use It for Your Business appeared first on Plumb Marketing.

Promotional products are considered one of the first advertising techniques. Look around and you are likely to see one in your office. There’s a reason why billions of US dollars are spent annually on these products – they work! This article takes a look at how and why promotional products work so you can [...] The post Why Do Promotional Products Work? appeared first on Plumb Marketing.

Fundraising is the lifeblood for nonprofits, supporting the mission in a way that volunteers alone can’t. Every dollar counts and return on investment is critical. Boost your nonprofit fundraising with these fun and effective postcard ideas: Say Thank You. It’s a fact that donors want to be recognized for their giving. Whether they give [...] The post Fundraising Postcard Ideas for Nonprofits appeared first on Plumb Marketing.

This article focuses on subscription box services but can be applied more broadly. Discover when to start outsourcing, and take a look at a few indicators that outsourcing fulfillment would benefit you. The article also shares tips for how to make the move. It is a quick read, worthy of anyone packing their own [...] The post 7 More Reasons Why You Should Consider Outsourcing Fulfillment appeared first on Plumb Marketing.

There aren’t many things that started in 1835 that are still relevant today, and it may surprise you to know that direct mail is one. In fact, the digital age (and pandemic) have brought back the relevance and effectiveness of mailers. This article takes a look at 10 current reasons for the success of [...] The post Are Direct Mailers Effective? 10 Reasons Why They Work appeared first on Plumb Marketing.

E-commerce business owners thinking about where to house and deliver products can quickly become overwhelming. Outsourcing order fulfillment is a cost-effective option offering a competitive advantage and this article gives you 7 reasons to consider doing it sooner rather than later. Read or listen to this article here. The post 7 Reasons to Outsource E-commerce Order Fulfillment appeared first on Plumb Marketing.

If you’ve ever asked if direct mail was still relevant in the digital age, this article has a definitive answer and the reasons why. It also shares that the reason direct mail had lower returns in the past was because it lacked today’s technology. Part of the reason for direct mails success in the [...] The post 6 Reasons Why Direct Mail Still Works appeared first on Plumb Marketing.

Many small business owners chose to outsource parts of their business that they don’t have the skill or interest to handle themselves, or when it is more cost effective to do so. But is outsourcing online marketing right for you? Choosing the right company is critical and this article gives you the specific things [...] The post 23 Things to Look Out for When Outsourcing Online Marketing Work appeared first on Plumb Marketing.