Recent News from Mail Masters
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
- The Art and Science of Direct Response: Small Business Strategies to Ignite Customer Actionby Victoria Edstedt on February 28, 2024 at 4:30 pm
Direct response marketing has emerged as a game-changer for small businesses seeking to connect with their target audience in a meaningful and immediate way. Plumb Marketing dives deep into the world of direct response marketing, unveiling innovative strategies and proven tactics tailored to empower small businesses in eliciting prompt and measurable customer actions. What [...] The post The Art and Science of Direct Response: Small Business Strategies to Ignite Customer Action appeared first on Plumb Marketing.
- Mail Mastery: Unleashing the Power of Direct Mail for Small Businesses in the Digital Ageby Victoria Edstedt on February 12, 2024 at 3:00 pm
In a world dominated by digital marketing, small businesses are rediscovering the timeless charm and effectiveness of direct mail. We will explore the resurgence of direct mail campaigns, uncovering innovative strategies and success stories that prove snail mail is far from extinct. Join us on a journey into the art and science of leveraging direct [...] The post Mail Mastery: Unleashing the Power of Direct Mail for Small Businesses in the Digital Age appeared first on Plumb Marketing.
- Why Direct Mail About Politics Still Influences Millennialsby Victoria Edstedt on January 31, 2024 at 3:00 pm
The top 7 takeaways for political direct mail campaigns are addressed in this robust article, complete with a great infographic. If you have interest in how Millennials specifically handle political mail, this is the article for you. Stats will help inform you on the strategies best suited to reaching this group, including tips for [...] The post Why Direct Mail About Politics Still Influences Millennials appeared first on Plumb Marketing.
- 7 Marketing Trends Every Small Business Needs to Know About in 2024by Victoria Edstedt on January 25, 2024 at 3:00 pm
Interactive content, social listening, simplicity, multichannel... there is so much to learn about the future of marketing. Growing your small business seems to be a great mix of consistency, innovation, and great service. This article dives into some of the growing marketing trends that can help with the innovation side, keeping you present in [...] The post 7 Marketing Trends Every Small Business Needs to Know About in 2024 appeared first on Plumb Marketing.
- 12 Successful Real Estate Direct Mail Examples You Need to Try In 2024
by Victoria Edstedt on January 23, 2024 at 3:00 pm
We love lists of creative ideas that spark engagement and Return on Investment (ROI). This article delivers! Real Estate professionals can spend a few minutes with this list and walk away with some inspiration for generating new business in the new year. Want to be a real estate leader and innovator? These ideas will [...] The post 12 Successful Real Estate Direct Mail Examples You Need to Try In 2024 appeared first on Plumb Marketing.
- 3 Effective Ways to Maximize Your Impact Before Election Dayby Victoria Edstedt on January 18, 2024 at 3:00 pm
Implementing these 3 direct mail tactics prior to election day will help maximize your results. Relevance matters. Knowing what your recipients want to receive and how and when they want to receive it also matters. This increases engagement and encourages action. This article quickly communicates three proven tactics that you can implement right away. [...] The post 3 Effective Ways to Maximize Your Impact Before Election Day appeared first on Plumb Marketing.
- U.S. Postal Service Proposes New Prices for 2024by Victoria Edstedt on January 16, 2024 at 3:00 pm
Hey non-profits – take note of the postage price increase coming so you can adjust your budget goals. If you are doing a lot of shipping, mailing and/or fulfillment, this article will help you prepare. Consider getting more targeted with your lists and more effective to help improve your engagement and contributions. Direct mail [...] The post U.S. Postal Service Proposes New Prices for 2024 appeared first on Plumb Marketing.
- Campaign Success Unleashed: Elevate Your Message with Political Direct Mailby Victoria Edstedt on January 10, 2024 at 4:00 pm
Political direct mail campaigns are one of the most successful forms of campaigning strategy. Because of their carefully targeted messaging, personalized content, visually appealing designs, tangible nature and credibility, they are a key factor in achieving electoral success. Direct mail has the ability to effectively sway undecided voters, mobilize supporters, and increase voter turnout. [...] The post Campaign Success Unleashed: Elevate Your Message with Political Direct Mail appeared first on Plumb Marketing.
- 6 Expert Marketing Tips to Stay Relevant in 2024by Victoria Edstedt on December 27, 2023 at 4:00 pm
Traditional marketing continues to thrive, and this Inc article reflects on the past – before any of us knew what a social media influencer was – and what will remain relevant in 2024. All marketing professionals would find this read valuable as it offers solid, truly expert marketing tips. With tips for social media, [...] The post 6 Expert Marketing Tips to Stay Relevant in 2024 appeared first on Plumb Marketing.
- Four Healthcare Marketing Trends that Will Accelerate in 2024by Victoria Edstedt on December 21, 2023 at 3:00 pm
Marketing in the health care space is unique and this article gets it. Looking at trends in AI generated content, hyper-personalization, immersive patient rooms, and direct mail marketing, it seeks to guide healthcare marketers towards innovation to capture new patients and their loyalty. If you are responsible for attracting new business for healthcare practices, [...] The post Four Healthcare Marketing Trends that Will Accelerate in 2024 appeared first on Plumb Marketing.
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