How and when you should actually use direct mail?

William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...

read more

Programmatic Direct Mail Drives Results

Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...

read more

16 Tips for Crafting a Powerful Postcard Campaign

Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...

read more

Join Us For Light The Night Cancer Fundraiser

Every 3 minutes, someone is diagnosed with blood can help.    Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...

read more

A Message from Lynndell Epp About Our Rebrand to Plumb Marketing


Tell us about your direct marketing project to receive an estimate and discover the power of direct response marketing!

Get An Estimate

Need a Direct Marketing Plan?

Define your objectives, target market, marketing calendars and more using the 20+ years of experience from the Mail Masters team. Contact us today to schedule a complimentary discovery assessment.

Schedule a Free Consultation