Recent News from Mail Masters

Considering a direct mail campaign for your business? These tips and stats will help you craft a great program for capturing consumer attention and stand out in a crowd of digital noise. The article states that in a survey done in 2022, “4 in 10 consumers are more excited about direct mail than they [...] The post You’ve Got Mail: 4 Tips on Using Direct Mail for Business appeared first on Plumb Marketing.

This robust article explains multiple forms of direct marketing to help you reach consumers and build retention. Full of information and tips for building successful direct marketing strategies, it is a great read for new and seasoned business owners and business development professionals. Sure to spark some fresh ideas, it is worth the read. [...] The post 11 Types of Direct Marketing appeared first on Plumb Marketing.

A modern-day direct mail campaign is the same as ones from years or decades past. This article explains what’s changed and how to better utilize today’s direct mail campaign strategies for more success than ever before. Learn more here. The post Why It’s Time to Dust Off the Direct Mail Marketing Strategy appeared first on Plumb Marketing.

Book mark this read if you are in real estate or want to be. Full of definitions, tips and strategies for marketing real estate, this content packed resource has a bit of everything you need to know. Learn how to attract and retain clients and a variety of strategies to start implementing today to [...] The post Real Estate Marketing Ideas: The 10 Best Campaign Strategies in 2023 appeared first on Plumb Marketing.

Successful real estate agents know the importance of marketing with targeted lists of home buyers, home sellers, business owners, and commercial property owners. How do you make that happen? These tips are sure to help. Understand Your Target Audience Could you imagine sending a postcard to retirees with information about the next school year [...] The post A Real Estate Agent’s Guide to Marketing appeared first on Plumb Marketing.

If you are unclear about the benefits and disadvantages of direct mail, this article will help. Defining and clarifying its role and use, the article helps small business owners make an informed decision about whether or not to invest in direct mail. Learn more here. The post Direct Marketing: What It Is and How It Works appeared first on Plumb Marketing.

Order fulfillment is one of the most important, and complicated, aspects of running a product-based business. This article answers: what is a 3PL, what is their role, and when to consider using them. If you run an ecommerce store or product-based company, this robust article is worth the read. Learn about some of the [...] The post Should Your Business Outsource Order Fulfillment? appeared first on Plumb Marketing.

People love getting relevant, personalized mail, so it is not surprise that direct mail performs so well, even in this digitally focused world. One of the reasons why? Many companies have stopped using it, opting instead for digital methods. Companies in the know have come back to direct mail, blending their efforts with digital [...] The post Why the Surprising Rise of Direct Mail Is No Surprise at All appeared first on Plumb Marketing.

It is proven that retaining a customer is less expensive than obtaining new ones. This quick, 5-min read explains how to connect deeper with your current customers through direct mail to build loyalty and repeat business. Helping your customers feel special is the key to success, especially when direct mail is partnered with your [...] The post Keep Your Customers Coming Back for More: How Direct Mail Builds Loyalty appeared first on Plumb Marketing.

This robust article dives into marketing tips and suggestions for small businesses. Read about goal setting, metrics, and tracking. Learn about marketing options like online, traditional, and experiential options. This article has lots of information to build your marketing muscles. Get a notepad and pen ready for notes on this one. Read it here. [...] The post The Ultimate Guide to Small-Business Marketing appeared first on Plumb Marketing.