Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.”

1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive connection, medical recommendations and more.

2. Tap into emotion. The strongest emotions are: guilt, flattery, anger, greed, exclusivity, fear and salvation. Employ images and copy that elicit a defined response and you’ll receive a greater response to your campaign.

3. Send potential customers useful, appropriate information. Enclose a booklet detailing several ways to decorate a new house, for example.

4. Make it easy to respond. Use technology like QR codes and a pURL or personalized URL for each of your respondents that takes him or her to her own web landing page.


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