Recent News from Mail Masters

This article promises to help you identify which direct mail campaign analytics will maximize performance and budget. Using a multi-channel approach is one of the most successful ways to run a direct mail campaign, but if you don’t understand your analytics, you may be missing out on solid data that can improve your results. [...] The post 5 Analytics Questions to Ask of Your Direct Mail Campaign appeared first on Plumb Marketing.

Promotional products. You may have only considered them for tradeshow, but they have a reach beyond the swag bag. This article outlines 6 great ways to improve your marketing strategy with logoed products. If you are looking to increase sales with cost-effective products that your potential customers enjoy, promotional products may be the answer. [...] The post 6 Ways Promotional Products Can Improve Your Marketing Strategy appeared first on Plumb Marketing.

Have you considered direct-mail but weren’t clear if it was right for your business? This article takes a looks at the pros and cons to help you determine if it is a good fit, better to wait, or better to go a different direction. The pandemic created a new normal that drove up interest [...] The post What are the advantages and disadvantages of direct-mail advertising? appeared first on Plumb Marketing.

Are you meeting your marketing goals? Does your strategy include content creation, reputation management, and SEO maintenance? Many small businesses don’t have the resources to hire someone with the skills to run full marketing campaigns, and so they choose to outsource their marketing to specialized companies who have a team of professionals working for [...] The post Should I Outsource My Marketing Campaigns? appeared first on Plumb Marketing.

Easier to track than other forms of marketing, and quick to generate leads, direct response marketing is designed to target your audience and create action. This informative article gives four tips for building a successful direct response campaign, and three examples of ways to go about them. Social media ads, such as those on [...] The post What is Direct Response Marketing? appeared first on Plumb Marketing.

Promotional products are used by organizations in order to gain the recipient’s attention. They are relatively low cost at pennies on the dollar of return. This article looks at the $23 billion dollar promotional product industry, the most popular items, and how they are typically distributed to prospective customers. Curious about promotional products and [...] The post What Are Promotional Products and How to Use Them appeared first on Plumb Marketing.

s picking, boxing, and shipping wasting your valuable time? Have you wondered if you have grown large enough to outsource the tasks involved with fulfillment? Struggling to track and manage shipments? If you answered ‘yes’ to any of these questions, we’d like to offer some hope. Plumb Marketing has provided fulfillment services for over [...] The post Wasting Time on Fulfillment? It Might Be Time To Outsource it! appeared first on Plumb Marketing.

COVID changed quite a bit, including how you need to be conducting your direct mail campaign going forward. This article will share the most important fatal flaw to avoid, unless you want your precious message to be found in the trash. What changed with COVID direct mail campaigns? What is likely to stay versus [...] The post Avoid this Fatal Flaw with Your Post-COVID Mailing Strategy appeared first on Plumb Marketing.

Lumpy mail is effective because it causes the recipient to engage with it. But simply the characteristic of being lumpy isn’t enough. This article drills down into what really makes the tangible experience of direct mail so fun, and how you as a small business owner can make the best of it. The longer [...] The post 5 Effective Lumpy Mail Ideas for Direct Mail Campaigns appeared first on Plumb Marketing.

From using handwriting to using scratch-off coupons, these twelve ideas will boost your direct mail marketing response rates. If you've been looking for creative ideas to engage your mail recipients, this quick read will help. And if you need a professional eye to help design and track your pieces, check out Response Builder. Creating [...] The post 12 Direct Mail Marketing Ideas to Use in 2022 to Boost Your Business appeared first on Plumb Marketing.