Recent News from Mail Masters

Who Is This Denver Marketing Guy?

Who Is This Guy Showing Smart Small Business Owners The Easy, Fast, Simple, Secret and Lucrative Way To More Customers? If you didn’t know that Lynndell Epp could help you grow your business through smarter marketing strategies, then you’ve been missing out. Over the...

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Direct Mail Companies: New Self Mailer Rules May Cost You

The USPS is rolling out new regs concerning folded self mailers this month. And per standard federal government, the rules can get pretty convoluted.  Don't get stuck with a design that is out of compliance with the new rules, you could risk paying twice the postage. ...

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Learn 20 Steps to Your Marketing Success in 2013

It's time for you to take your marketing to the next level. It's time to stop doing "ad hoc" marketing activities that miss more than hit. If you're like most business people who struggle to get effective marketing in place and working consistently month after month,...

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Bright Ideas in Marketing

Ready, Get Set.............Market. Put together your 20 Step Sales Funnel and watch your business explode! If you think this is too ambitious or difficult for you to tackle on your own, then you need to employ some professional help. Mail Masters can help you develop...

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The most important words in Marketing are “Thank You”

Everyone gets busy and distracted during the holiday rush. Don't be one of those small businesses who forgets to be grateful for their most important asset: their customers. The opposite of thanking your customers is being rude and ignoring your most valuable business...

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Get the Marketing Help You Need!

Marketing Your Business Just Got Easier. The problem: 1. You have no marketing plan for your business. 2. If there is, the chance that it's getting implemented your vision is slim. 3. Most owners have a vision, some of you have a plan, even fewer have the ability or...

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40 Percent Response Rate Case Study

Do you think a 40% response rate is out of reach for your marketing? A recent marketing program developed for a local restaurant by Mail Masters is proving to be a great success. Business has been a bit slow for a local Mexican restaurant. They turned to Mail Masters...

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RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)

The articles below first appeared on Plumb Marketing.

  • How Outsourced Printing Services Can Enhance Your Marketing Campaigns
    by Yvette on July 2, 2025 at 4:37 pm

    In an age dominated by digital communication, print marketing might seem like an old-school tactic—but in reality, it remains one of the most trusted, tangible, and effective ways to connect with customers. When executed with precision and professionalism, printed materials reinforce your brand identity, support multichannel campaigns, and increase engagement. However, achieving that level [...] The post How Outsourced Printing Services Can Enhance Your Marketing Campaigns appeared first on Plumb Marketing.

  • The Benefits of Outsourcing Your Marketing and Printing Needs to Save Time and Money
    by Yvette on June 18, 2025 at 3:00 pm

    In today’s fast-paced business world, time and money are two resources you can’t afford to waste. Yet for many small to midsize businesses, handling marketing and printing in-house can drain both—while yielding underwhelming results. From juggling creative work to managing printing logistics and mailing schedules, internal teams are often stretched thin. That’s where outsourcing [...] The post The Benefits of Outsourcing Your Marketing and Printing Needs to Save Time and Money appeared first on Plumb Marketing.

  • Proven Strategies for Powerful Print & Direct Mail Campaigns
    by Yvette on June 4, 2025 at 4:32 pm

    Explore how effective design, smart targeting, and compelling messaging can transform your print and direct mail efforts. Learn what works—drawn from industry best practices and time-tested techniques that drive engagement and results. In today’s digital-first world, it’s easy to overlook the power of print. But the truth is, direct mail remains one of the [...] The post Proven Strategies for Powerful Print & Direct Mail Campaigns appeared first on Plumb Marketing.

  • How Automation is Revolutionizing Direct Mail Fulfillment
    by Yvette on May 20, 2025 at 2:00 pm

    When you think about direct mail, you might picture stacks of paper, manual labeling, and endless trips to the post office. But today, direct mail fulfillment is undergoing a major transformation, thanks to the power of automation. Businesses of all sizes are now able to streamline production, reduce errors, lower costs, and get their [...] The post How Automation is Revolutionizing Direct Mail Fulfillment appeared first on Plumb Marketing.

  • Seasonal Marketing Ideas: How to Use Print and Direct Mail for Maximum Impact
    by Yvette on May 6, 2025 at 2:00 pm

    Seasonal marketing is one of the most powerful ways to connect with your audience at just the right moment. Whether it’s a holiday celebration, back-to-school rush, or even a local event, people are naturally more receptive to messages that fit the season. And when it comes to delivering those messages, few channels are more [...] The post Seasonal Marketing Ideas: How to Use Print and Direct Mail for Maximum Impact appeared first on Plumb Marketing.

  • The Power of Targeted Mailing Lists: Reaching the Right Audience with Precision
    by Yvette on April 16, 2025 at 3:00 pm

    In the world of direct mail marketing, success isn’t just about sending out as many mailers as possible—it’s about sending them to the right people. That’s where targeted mailing lists come in. By focusing on the right audience, you can increase response rates, reduce costs, and maximize your return on investment. At Plumb Marketing, [...] The post The Power of Targeted Mailing Lists: Reaching the Right Audience with Precision appeared first on Plumb Marketing.

  • 10 Mistakes to Avoid When Outsourcing Your Print and Direct Mail Services
    by Yvette on April 2, 2025 at 3:00 pm

    Outsourcing your print and direct mail services can be a game-changer for your business—saving time, reducing costs, and ensuring professional-quality results. But like any business decision, there are pitfalls to avoid. Whether you’re ordering business cards or launching a full-scale direct mail campaign, here are ten common mistakes that can lead to headaches, wasted [...] The post 10 Mistakes to Avoid When Outsourcing Your Print and Direct Mail Services appeared first on Plumb Marketing.

  • How to Track ROI for Your Direct Mail Campaigns
    by Yvette on March 19, 2025 at 3:00 pm

    Direct mail remains a powerful marketing tool, offering high engagement rates and a tangible presence that digital marketing cannot replicate. However, one of the most common concerns businesses have is how to track the return on investment (ROI) of their direct mail campaigns effectively. Fortunately, with the right tracking methods—including QR codes, personalized URLs [...] The post How to Track ROI for Your Direct Mail Campaigns appeared first on Plumb Marketing.

  • Direct Mail vs. Email: Why Both Are Essential for an Integrated Marketing Strategy
    by Yvette on March 5, 2025 at 6:56 pm

    In the ever-evolving world of marketing, businesses are constantly seeking the best ways to reach their audience. With the rise of digital marketing, many companies have shifted their focus to email campaigns, assuming that traditional methods like direct mail are obsolete. However, the most effective marketing strategies embrace both direct mail and email, leveraging [...] The post Direct Mail vs. Email: Why Both Are Essential for an Integrated Marketing Strategy appeared first on Plumb Marketing.

  • The Anatomy of an Effective Direct Mail Campaign
    by Yvette on February 19, 2025 at 3:00 pm

    In today’s digital age, it’s easy to overlook the power of direct mail. However, with the right strategy, direct mail can be a highly effective way to reach your audience, engage them on a personal level, and drive meaningful results while building a loyal customer base. Whether you're targeting new customers or re-engaging existing [...] The post The Anatomy of an Effective Direct Mail Campaign appeared first on Plumb Marketing.

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