Recent News from Mail Masters

Direct Mail Is a Trusted Source for Political Campaigns

Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...

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Direct Mail for Political Campaigns

Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...

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Create a Winning Strategy With Political Direct Mail

What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...

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Building Customer Loyalty With Birthday Direct Mail

How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...

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9 Reasons Why Holiday Cards Work

Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...

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Power of a Mailed Newsletter

The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...

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Stand Out Among Holiday Mail With These Tips

The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...

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Four Hooks for Mover Direct Mail

Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...

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RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)

The articles below first appeared on Plumb Marketing.

  • 5 Analytics Questions to Ask of Your Direct Mail Campaign
    by Victoria Edstedt on June 30, 2022 at 3:00 pm

    This article promises to help you identify which direct mail campaign analytics will maximize performance and budget. Using a multi-channel approach is one of the most successful ways to run a direct mail campaign, but if you don’t understand your analytics, you may be missing out on solid data that can improve your results. [...] The post 5 Analytics Questions to Ask of Your Direct Mail Campaign appeared first on Plumb Marketing.

  • 6 Ways Promotional Products Can Improve Your Marketing Strategy
    by Victoria Edstedt on June 28, 2022 at 2:00 pm

    Promotional products. You may have only considered them for tradeshow, but they have a reach beyond the swag bag. This article outlines 6 great ways to improve your marketing strategy with logoed products. If you are looking to increase sales with cost-effective products that your potential customers enjoy, promotional products may be the answer. [...] The post 6 Ways Promotional Products Can Improve Your Marketing Strategy appeared first on Plumb Marketing.

  • What are the advantages and disadvantages of direct-mail advertising?
    by Victoria Edstedt on June 23, 2022 at 3:00 pm

    Have you considered direct-mail but weren’t clear if it was right for your business? This article takes a looks at the pros and cons to help you determine if it is a good fit, better to wait, or better to go a different direction. The pandemic created a new normal that drove up interest [...] The post What are the advantages and disadvantages of direct-mail advertising? appeared first on Plumb Marketing.

  • Should I Outsource My Marketing Campaigns?
    by Victoria Edstedt on June 21, 2022 at 3:00 pm

    Are you meeting your marketing goals? Does your strategy include content creation, reputation management, and SEO maintenance? Many small businesses don’t have the resources to hire someone with the skills to run full marketing campaigns, and so they choose to outsource their marketing to specialized companies who have a team of professionals working for [...] The post Should I Outsource My Marketing Campaigns? appeared first on Plumb Marketing.

  • What is Direct Response Marketing?
    by Victoria Edstedt on June 16, 2022 at 3:00 pm

    Easier to track than other forms of marketing, and quick to generate leads, direct response marketing is designed to target your audience and create action. This informative article gives four tips for building a successful direct response campaign, and three examples of ways to go about them. Social media ads, such as those on [...] The post What is Direct Response Marketing? appeared first on Plumb Marketing.

  • What Are Promotional Products and How to Use Them
    by Victoria Edstedt on June 14, 2022 at 3:00 pm

    Promotional products are used by organizations in order to gain the recipient’s attention. They are relatively low cost at pennies on the dollar of return. This article looks at the $23 billion dollar promotional product industry, the most popular items, and how they are typically distributed to prospective customers. Curious about promotional products and [...] The post What Are Promotional Products and How to Use Them appeared first on Plumb Marketing.

  • Wasting Time on Fulfillment? It Might Be Time To Outsource it!
    by Victoria Edstedt on June 8, 2022 at 4:00 pm

    s picking, boxing, and shipping wasting your valuable time? Have you wondered if you have grown large enough to outsource the tasks involved with fulfillment? Struggling to track and manage shipments? If you answered ‘yes’ to any of these questions, we’d like to offer some hope. Plumb Marketing has provided fulfillment services for over [...] The post Wasting Time on Fulfillment? It Might Be Time To Outsource it! appeared first on Plumb Marketing.

  • Avoid this Fatal Flaw with Your Post-COVID Mailing Strategy
    by Victoria Edstedt on May 19, 2022 at 3:00 pm

    COVID changed quite a bit, including how you need to be conducting your direct mail campaign going forward. This article will share the most important fatal flaw to avoid, unless you want your precious message to be found in the trash. What changed with COVID direct mail campaigns? What is likely to stay versus [...] The post Avoid this Fatal Flaw with Your Post-COVID Mailing Strategy appeared first on Plumb Marketing.

  • 5 Effective Lumpy Mail Ideas for Direct Mail Campaigns
    by Victoria Edstedt on May 17, 2022 at 3:00 pm

    Lumpy mail is effective because it causes the recipient to engage with it. But simply the characteristic of being lumpy isn’t enough. This article drills down into what really makes the tangible experience of direct mail so fun, and how you as a small business owner can make the best of it. The longer [...] The post 5 Effective Lumpy Mail Ideas for Direct Mail Campaigns appeared first on Plumb Marketing.

  • 12 Direct Mail Marketing Ideas to Use in 2022 to Boost Your Business
    by Victoria Edstedt on May 12, 2022 at 3:00 pm

    From using handwriting to using scratch-off coupons, these twelve ideas will boost your direct mail marketing response rates. If you've been looking for creative ideas to engage your mail recipients, this quick read will help. And if you need a professional eye to help design and track your pieces, check out Response Builder. Creating [...] The post 12 Direct Mail Marketing Ideas to Use in 2022 to Boost Your Business appeared first on Plumb Marketing.

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