Recent News from Mail Masters
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
- Avoid this Fatal Flaw with Your Post-COVID Mailing Strategyby Victoria Edstedt on May 19, 2022 at 3:00 pm
COVID changed quite a bit, including how you need to be conducting your direct mail campaign going forward. This article will share the most important fatal flaw to avoid, unless you want your precious message to be found in the trash. What changed with COVID direct mail campaigns? What is likely to stay versus [...] The post Avoid this Fatal Flaw with Your Post-COVID Mailing Strategy appeared first on Plumb Marketing.
- 5 Effective Lumpy Mail Ideas for Direct Mail Campaignsby Victoria Edstedt on May 17, 2022 at 3:00 pm
Lumpy mail is effective because it causes the recipient to engage with it. But simply the characteristic of being lumpy isn’t enough. This article drills down into what really makes the tangible experience of direct mail so fun, and how you as a small business owner can make the best of it. The longer [...] The post 5 Effective Lumpy Mail Ideas for Direct Mail Campaigns appeared first on Plumb Marketing.
- 12 Direct Mail Marketing Ideas to Use in 2022 to Boost Your Businessby Victoria Edstedt on May 12, 2022 at 3:00 pm
From using handwriting to using scratch-off coupons, these twelve ideas will boost your direct mail marketing response rates. If you've been looking for creative ideas to engage your mail recipients, this quick read will help. And if you need a professional eye to help design and track your pieces, check out Response Builder. Creating [...] The post 12 Direct Mail Marketing Ideas to Use in 2022 to Boost Your Business appeared first on Plumb Marketing.
- 10 Non-Profit Direct Mail Campaign Strategies that Actually Workby Victoria Edstedt on May 10, 2022 at 3:00 pm
A combination of direct mail and digital mail helps businesses get seen, so why aren’t more non-profits using that strategy? Stop limiting your growth and check out these direct mail strategies geared toward the non-profit sector. These tips include audience awareness, word usage, storytelling and more. It’s a great read for those new to [...] The post 10 Non-Profit Direct Mail Campaign Strategies that Actually Work appeared first on Plumb Marketing.
- Is Your Direct Mail Marketing Strategy Working?by Victoria Edstedt on May 4, 2022 at 4:00 pm
You’ve made the investment in direct mail marketing, but do you know that it’s working? Maybe you track the success on the direct mail coupons being redeemed, but if this is the only information you have, you are missing some big opportunities. Today’s direct mail campaigns are more successful than ever before because they [...] The post Is Your Direct Mail Marketing Strategy Working? appeared first on Plumb Marketing.
- The State of Direct Mail Marketing and Predictions for 2022by Victoria Edstedt on April 28, 2022 at 3:00 pm
Want to know the top 3 industries benefiting from direct mail marketing? What the most effective attention attracting phrases are to use in your mailers? Whether to use postcards or letters? This article uses colorful graphs and data to help us understand where direct mail marketing is headed this year into the next and [...] The post The State of Direct Mail Marketing and Predictions for 2022 appeared first on Plumb Marketing.
- How COVID-19 Boosted Direct Mail Engagementby Victoria Edstedt on April 26, 2022 at 3:00 pm
There is no doubt that COVID-19 changed the world. Some businesses grew, others closed, and still others scraped by. Another truth is that COVID-19 boosted direct mail engagement – but knowing how and why, is important to understanding the future of direct mail and its relevance today. If you are considering investing, or re-investing [...] The post How COVID-19 Boosted Direct Mail Engagement appeared first on Plumb Marketing.
- How To Make Multichannel Marketing Your Strategy For 2022by Victoria Edstedt on April 21, 2022 at 3:00 pm
What is multichannel marketing? If you have been looking at your marketing strategy for this year and beyond, it’s likely come up in conversation. And it should. This strategy is creating larger ROI and a better customer experience. This robust article explains the how and why of multichannel marketing and guides you in creating [...] The post How To Make Multichannel Marketing Your Strategy For 2022 appeared first on Plumb Marketing.
- Why You Should Use Promotional Productsby Victoria Edstedt on April 19, 2022 at 3:00 pm
Swag. Souvenir. Merch. Branded gifts. These all refer to promotional products used by businesses looking to leave a tangible, and hopefully, longer lasting impression for prospects. But are they effective? This article takes a look at the relevance of promotional products in this digital world. They offer 9 reasons to consider branded gifts in [...] The post Why You Should Use Promotional Products appeared first on Plumb Marketing.
- What Every Non-Profit Ought to Know about Direct Mail Fundraisingby Victoria Edstedt on April 14, 2022 at 3:00 pm
Every Executive Director understands how important fundraising is, but few enjoy doing it, especially when it yields lack luster results. While it may seem easy, safer, and cost-effective to send out a digital newsletter, that may not be your most effective way to solicit funds. This brief article takes a look at four things [...] The post What Every Non-Profit Ought to Know about Direct Mail Fundraising appeared first on Plumb Marketing.
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