These 9 tips explore best practices and tactics to run the most effective direct mail campaign possible. From audience and planning, formatting and design, timing and costs, this article digs deep into the strategy of running a political direct mail campaign, but the suggested can easily be transferred to other businesses as well.
Most notably is the suggestion for repetition, reinforcement and consistency of the message without being too content heavy. Consider the feel the mail piece is attempting to communicate as well, ie. should it appear official or fun? How do the colors and fonts support the message?
Read all 9 tips here: https://www.wellstone.org/resources/tips-direct-mail-and-campaign-literature