Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no envelope to keep him from scanning it quickly. His one cursory glance revealed a universe. The card was an unusual size and featured two very different, attractive photographs which caused what he calls a “pattern interrupt.” The visual, tactile and emotional feel of the post card were outside his norm in a good way. He wanted to know more and kept reading. The card was written simply and directly and told him to contact a specific person at the sending company, not an anonymous department. The carefully planned sensory experience of the card hooked him; the personal touches reeled him in. Enjoy the rest of his 16 tips in the blog:
A Message from Lynndell Epp About Our Rebrand to Plumb Marketing
GET AN ESTIMATE
Tell us about your direct marketing project to receive an estimate and discover the power of direct response marketing!
Need a Direct Marketing Plan?
Define your objectives, target market, marketing calendars and more using the 20+ years of experience from the Mail Masters team. Contact us today to schedule a complimentary discovery assessment.