Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve your results for greater return on investment. Your direct mail marketing should be given the ultimate opportunity for success, and that’s built on a good foundation of marketing best practices.

Any one of the traits on the list could make or break your direct mail campaign, so it’s important to understand them, and set yourself up for success to avoid losing time, money and customers.

Get the list of direct mail marketing don’ts here: https://www.entrepreneur.com/article/279157

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