Recent News from Mail Masters
Three Do’s and Don’ts if You are Considering Direct Mail Marketing
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
How and when you should actually use direct mail?
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...
If Your Direct Mail Marketing Isn’t Working, This Could Be Why
Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve...
9 Tips for Political Direct Mail Pieces We Should All Follow
These 9 tips explore best practices and tactics to run the most effective direct mail campaign possible. From audience and planning, formatting and design, timing and costs, this article digs deep into the strategy of running a political direct mail campaign, but the...
Direct Mail Still Works in 2019—How It Fits In With Integrated Marketing
Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to...
Programmatic Direct Mail Drives Results
Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...
16 Tips for Crafting a Powerful Postcard Campaign
Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...
Join Us For Light The Night Cancer Fundraiser
Every 3 minutes, someone is diagnosed with blood cancer...you can help. Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...
Like direct mail’s results but not the upfront costs?
Direct mail costs can be planned and defined to improve return on investment.
Marketing Services in Denver: Direct Mailing for a Personal Reach
Benefits fo direct mail marketing.
How to Make Direct Mail Services More Cost-Efficient for Your Business
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its...
Why Your Small Business May Need Direct Mail Services for its Survival
Good marketing strategies, many including direct mail marketing programs, is one reason why small businesses succeed.
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
- Direct Mail Effectiveness Based on Generational Researchby Victoria Edstedt on April 15, 2024 at 3:00 pm
Amidst the digital noise that fills our inboxes and saturates our screens, the significance of traditional mail often gets overshadowed. Join us as we explore the findings of the USPS Generational Research Report, revealing distinctive preferences and behaviors of Baby Boomers, Generation X, Millennials, and Generation Z regarding direct mail. Home service providers, and [...] The post Direct Mail Effectiveness Based on Generational Research appeared first on Plumb Marketing.
- Sealing the Deal: The Crucial Role of Real Estate Direct Mailers and Why Agents Should Embrace Themby Victoria Edstedt on April 3, 2024 at 8:20 pm
In the fast-paced world of real estate, where digital platforms dominate marketing strategies, real estate agents are finding a timeless and effective ally in direct mail campaigns. This blog sheds light on the pivotal role of real estate direct mailers and articulates why savvy agents should integrate this traditional approach into their modern marketing [...] The post Sealing the Deal: The Crucial Role of Real Estate Direct Mailers and Why Agents Should Embrace Them appeared first on Plumb Marketing.
- The Power of Home Services Direct Mail Campaigns and Their Ideal Target Audienceby Victoria Edstedt on March 13, 2024 at 8:05 pm
In an era dominated by digital marketing, home services businesses are discovering a powerful and often overlooked tool to connect with their target audience – direct mail campaigns. This blog explores the diverse range of businesses that can benefit from home services direct mail campaigns and delves into the compelling reasons why they should [...] The post The Power of Home Services Direct Mail Campaigns and Their Ideal Target Audience appeared first on Plumb Marketing.
- The Art and Science of Direct Response: Small Business Strategies to Ignite Customer Actionby Victoria Edstedt on February 28, 2024 at 4:30 pm
Direct response marketing has emerged as a game-changer for small businesses seeking to connect with their target audience in a meaningful and immediate way. Plumb Marketing dives deep into the world of direct response marketing, unveiling innovative strategies and proven tactics tailored to empower small businesses in eliciting prompt and measurable customer actions. What [...] The post The Art and Science of Direct Response: Small Business Strategies to Ignite Customer Action appeared first on Plumb Marketing.
- Mail Mastery: Unleashing the Power of Direct Mail for Small Businesses in the Digital Ageby Victoria Edstedt on February 12, 2024 at 3:00 pm
In a world dominated by digital marketing, small businesses are rediscovering the timeless charm and effectiveness of direct mail. We will explore the resurgence of direct mail campaigns, uncovering innovative strategies and success stories that prove snail mail is far from extinct. Join us on a journey into the art and science of leveraging direct [...] The post Mail Mastery: Unleashing the Power of Direct Mail for Small Businesses in the Digital Age appeared first on Plumb Marketing.
- Why Direct Mail About Politics Still Influences Millennialsby Victoria Edstedt on January 31, 2024 at 3:00 pm
The top 7 takeaways for political direct mail campaigns are addressed in this robust article, complete with a great infographic. If you have interest in how Millennials specifically handle political mail, this is the article for you. Stats will help inform you on the strategies best suited to reaching this group, including tips for [...] The post Why Direct Mail About Politics Still Influences Millennials appeared first on Plumb Marketing.
- 7 Marketing Trends Every Small Business Needs to Know About in 2024by Victoria Edstedt on January 25, 2024 at 3:00 pm
Interactive content, social listening, simplicity, multichannel... there is so much to learn about the future of marketing. Growing your small business seems to be a great mix of consistency, innovation, and great service. This article dives into some of the growing marketing trends that can help with the innovation side, keeping you present in [...] The post 7 Marketing Trends Every Small Business Needs to Know About in 2024 appeared first on Plumb Marketing.
- 12 Successful Real Estate Direct Mail Examples You Need to Try In 2024
by Victoria Edstedt on January 23, 2024 at 3:00 pm
We love lists of creative ideas that spark engagement and Return on Investment (ROI). This article delivers! Real Estate professionals can spend a few minutes with this list and walk away with some inspiration for generating new business in the new year. Want to be a real estate leader and innovator? These ideas will [...] The post 12 Successful Real Estate Direct Mail Examples You Need to Try In 2024 appeared first on Plumb Marketing.
- 3 Effective Ways to Maximize Your Impact Before Election Dayby Victoria Edstedt on January 18, 2024 at 3:00 pm
Implementing these 3 direct mail tactics prior to election day will help maximize your results. Relevance matters. Knowing what your recipients want to receive and how and when they want to receive it also matters. This increases engagement and encourages action. This article quickly communicates three proven tactics that you can implement right away. [...] The post 3 Effective Ways to Maximize Your Impact Before Election Day appeared first on Plumb Marketing.
- U.S. Postal Service Proposes New Prices for 2024by Victoria Edstedt on January 16, 2024 at 3:00 pm
Hey non-profits – take note of the postage price increase coming so you can adjust your budget goals. If you are doing a lot of shipping, mailing and/or fulfillment, this article will help you prepare. Consider getting more targeted with your lists and more effective to help improve your engagement and contributions. Direct mail [...] The post U.S. Postal Service Proposes New Prices for 2024 appeared first on Plumb Marketing.
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