Recent News from Mail Masters
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...
Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve...
These 9 tips explore best practices and tactics to run the most effective direct mail campaign possible. From audience and planning, formatting and design, timing and costs, this article digs deep into the strategy of running a political direct mail campaign, but the...
Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to...
Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...
Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...
Every 3 minutes, someone is diagnosed with blood cancer...you can help. Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...
Direct mail costs can be planned and defined to improve return on investment.
Benefits fo direct mail marketing.
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its...
Good marketing strategies, many including direct mail marketing programs, is one reason why small businesses succeed.
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
You’ll Be Surprised by the Industries That Could Benefit from New Mover Direct Mail
by Victoria Edstedt on August 13, 2020 at 2:00 pm
When people move from one home to another, they are in a transitional stage that necessitates spending money. Often this includes home improvement and home goods like furniture, appliances and décor. Additional spending and research is done in the areas of car buying, wedding planning and new baby preparations. Does any of that surprise [...] The post You’ll Be Surprised by the Industries That Could Benefit from New Mover Direct Mail appeared first on Plumb Marketing.
Non-profit Direct Mail Strategies During the COVID-19 Crisis
by Victoria Edstedt on August 11, 2020 at 2:00 pm
Stepping back and playing it safe in regards to marketing and outreach has historical been unsuccessful, yet many of us do that in uncertain times. When non-profits already struggle to function under tight budget, the thought of slowing contributions can be a nightmare. But, according to this article, the solution isn’t cutting back on [...] The post Non-profit Direct Mail Strategies During the COVID-19 Crisis appeared first on Plumb Marketing.
The Power of Direct Mail in the Digital Age
by Victoria Edstedt on August 6, 2020 at 2:00 pm
The average American is subjected to thousands of advertisements every single day. Those spending a lot of time online (and who isn’t these days), are bombarded, and therefore go “blind” to ads, making it a challenge for marketers to reach potential consumers. This article looks at the problems with online marketing and how to [...] The post The Power of Direct Mail in the Digital Age appeared first on Plumb Marketing.
Staying at Home and Opening Mail: How The Pandemic Has Changed Direct Mail
by Victoria Edstedt on August 4, 2020 at 2:00 pm
Remote work and shelter-in-place orders have changed the purchasing habits of many consumers. Buying through online channels, contactless pick-up, and delivery options are the new normal. It also has consumers running to their mailboxes more than ever. Direct mail has a unique opportunity right now to reach those at home and looking to make [...] The post Staying at Home and Opening Mail: How The Pandemic Has Changed Direct Mail appeared first on Plumb Marketing.
Planning Your Direct Mail Campaign Towards Your Marketing Goals
by Victoria Edstedt on July 30, 2020 at 2:00 pm
With half of 2020 behind us, along with the devastating economic blow created by COVID-19, re-evaluating marketing goals and making adjustments as we begin re-entry is critical. Direct mail is reaching the remote, home-based workforce while also cutting through the digital marketing clutter of emails, ad blocking, and ad blindness. Multichannel approaches that combine [...] The post Planning Your Direct Mail Campaign Towards Your Marketing Goals appeared first on Plumb Marketing.
How Political Direct Mail is Changing During the Pandemic
by Victoria Edstedt on July 28, 2020 at 2:00 pm
During the 2018 prime election season, Plumb Marketing mailed almost 16 million pieces of political mail. This year, direct mail has even more of an impact because more people are home due to COVID-19. With the WHO and CDC announcing there is no evidence of coronavirus transmission through mail or packages, people are looking [...] The post How Political Direct Mail is Changing During the Pandemic appeared first on Plumb Marketing.
Have These 2020 Direct Mail Predictions Proven True?
by Victoria Edstedt on July 23, 2020 at 2:00 pm
While the article was written pre-COVID-19, the important concepts that include personalization and high value have never been truer. Discover the cost savings and return-on-investment boosting tricks of direct mail in this quick article. Direct mail is cutting through the over-clutter of email inboxes with high quality and value, personalized, and tangible mail pieces [...] The post Have These 2020 Direct Mail Predictions Proven True? appeared first on Plumb Marketing.
Top Political Mail Trends to Look for in 2020
by Victoria Edstedt on July 21, 2020 at 2:00 pm
In the current political climate, cutting through the noise and taking a stand has never been more important. Connecting to voters with your message through direct mail is perfect for this, and the fact that it is also viewed as the trustworthiest form of political marketing, is a bonus! This article is an interview [...] The post Top Political Mail Trends to Look for in 2020 appeared first on Plumb Marketing.
The On- and Offline Marketing Blend Secret
by Victoria Edstedt on July 16, 2020 at 2:00 pm
Research is showing a greater than 60% increase on direct mail campaign returns when they are blended with an online marketing channel such as email, social media, digital retargeting and PPC advertising. This data is critical in helping business owners using any marketing medium to increase engagement – whether from consumers, patients, or voters. [...] The post The On- and Offline Marketing Blend Secret appeared first on Plumb Marketing.
Turn New Movers into Loyal Customers with a New Mover Direct Mail Campaign
by Victoria Edstedt on July 14, 2020 at 2:00 pm
Nearly 70,000 people moved to Colorado in 2019, and today, despite the COVID-19 pandemic, our local real estate market is very active. As we all begin the re-entry process, people are relocating and as local business owners or healthcare providers, it’s a great time to introduce yourself. How has the pandemic changed direct mail? [...] The post Turn New Movers into Loyal Customers with a New Mover Direct Mail Campaign appeared first on Plumb Marketing.
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