Recent News from Mail Masters
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...
Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve...
These 9 tips explore best practices and tactics to run the most effective direct mail campaign possible. From audience and planning, formatting and design, timing and costs, this article digs deep into the strategy of running a political direct mail campaign, but the...
Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to...
Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...
Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...
Every 3 minutes, someone is diagnosed with blood cancer...you can help. Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...
Direct mail costs can be planned and defined to improve return on investment.
Benefits fo direct mail marketing.
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its...
Good marketing strategies, many including direct mail marketing programs, is one reason why small businesses succeed.
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
- Avoid this Fatal Flaw with Your Post-COVID Mailing Strategyby Victoria Edstedt on May 19, 2022 at 3:00 pm
COVID changed quite a bit, including how you need to be conducting your direct mail campaign going forward. This article will share the most important fatal flaw to avoid, unless you want your precious message to be found in the trash. What changed with COVID direct mail campaigns? What is likely to stay versus [...] The post Avoid this Fatal Flaw with Your Post-COVID Mailing Strategy appeared first on Plumb Marketing.
- 5 Effective Lumpy Mail Ideas for Direct Mail Campaignsby Victoria Edstedt on May 17, 2022 at 3:00 pm
Lumpy mail is effective because it causes the recipient to engage with it. But simply the characteristic of being lumpy isn’t enough. This article drills down into what really makes the tangible experience of direct mail so fun, and how you as a small business owner can make the best of it. The longer [...] The post 5 Effective Lumpy Mail Ideas for Direct Mail Campaigns appeared first on Plumb Marketing.
- 12 Direct Mail Marketing Ideas to Use in 2022 to Boost Your Businessby Victoria Edstedt on May 12, 2022 at 3:00 pm
From using handwriting to using scratch-off coupons, these twelve ideas will boost your direct mail marketing response rates. If you've been looking for creative ideas to engage your mail recipients, this quick read will help. And if you need a professional eye to help design and track your pieces, check out Response Builder. Creating [...] The post 12 Direct Mail Marketing Ideas to Use in 2022 to Boost Your Business appeared first on Plumb Marketing.
- 10 Non-Profit Direct Mail Campaign Strategies that Actually Workby Victoria Edstedt on May 10, 2022 at 3:00 pm
A combination of direct mail and digital mail helps businesses get seen, so why aren’t more non-profits using that strategy? Stop limiting your growth and check out these direct mail strategies geared toward the non-profit sector. These tips include audience awareness, word usage, storytelling and more. It’s a great read for those new to [...] The post 10 Non-Profit Direct Mail Campaign Strategies that Actually Work appeared first on Plumb Marketing.
- Is Your Direct Mail Marketing Strategy Working?by Victoria Edstedt on May 4, 2022 at 4:00 pm
You’ve made the investment in direct mail marketing, but do you know that it’s working? Maybe you track the success on the direct mail coupons being redeemed, but if this is the only information you have, you are missing some big opportunities. Today’s direct mail campaigns are more successful than ever before because they [...] The post Is Your Direct Mail Marketing Strategy Working? appeared first on Plumb Marketing.
- The State of Direct Mail Marketing and Predictions for 2022by Victoria Edstedt on April 28, 2022 at 3:00 pm
Want to know the top 3 industries benefiting from direct mail marketing? What the most effective attention attracting phrases are to use in your mailers? Whether to use postcards or letters? This article uses colorful graphs and data to help us understand where direct mail marketing is headed this year into the next and [...] The post The State of Direct Mail Marketing and Predictions for 2022 appeared first on Plumb Marketing.
- How COVID-19 Boosted Direct Mail Engagementby Victoria Edstedt on April 26, 2022 at 3:00 pm
There is no doubt that COVID-19 changed the world. Some businesses grew, others closed, and still others scraped by. Another truth is that COVID-19 boosted direct mail engagement – but knowing how and why, is important to understanding the future of direct mail and its relevance today. If you are considering investing, or re-investing [...] The post How COVID-19 Boosted Direct Mail Engagement appeared first on Plumb Marketing.
- How To Make Multichannel Marketing Your Strategy For 2022by Victoria Edstedt on April 21, 2022 at 3:00 pm
What is multichannel marketing? If you have been looking at your marketing strategy for this year and beyond, it’s likely come up in conversation. And it should. This strategy is creating larger ROI and a better customer experience. This robust article explains the how and why of multichannel marketing and guides you in creating [...] The post How To Make Multichannel Marketing Your Strategy For 2022 appeared first on Plumb Marketing.
- Why You Should Use Promotional Productsby Victoria Edstedt on April 19, 2022 at 3:00 pm
Swag. Souvenir. Merch. Branded gifts. These all refer to promotional products used by businesses looking to leave a tangible, and hopefully, longer lasting impression for prospects. But are they effective? This article takes a look at the relevance of promotional products in this digital world. They offer 9 reasons to consider branded gifts in [...] The post Why You Should Use Promotional Products appeared first on Plumb Marketing.
- What Every Non-Profit Ought to Know about Direct Mail Fundraisingby Victoria Edstedt on April 14, 2022 at 3:00 pm
Every Executive Director understands how important fundraising is, but few enjoy doing it, especially when it yields lack luster results. While it may seem easy, safer, and cost-effective to send out a digital newsletter, that may not be your most effective way to solicit funds. This brief article takes a look at four things [...] The post What Every Non-Profit Ought to Know about Direct Mail Fundraising appeared first on Plumb Marketing.
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