How and when you should actually use direct mail?

How and when you should actually use direct mail?

William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...

Don’t Talk to Me That Way

Marketers and business owners who communicate the same marketing message and image to every type of prospect are making a critical mistake. If you’re doing lead generation this way, you’re likely turning off many would-be clients. The marketing message...

Marketing is the Secret Sauce

Over the past several months I have had numerous conversations with business owners of many kinds. Without fail, the topic of marketing always comes up while talking about how to improve business, get more sales and how to make more money. This is not surprising to...