Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to...
Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...
If you are currently a small business owner or aspiring to be one, you’ve probably come across lots of articles outlining why business startups fail. If you look closely, one common reason for this sad reality is unsatisfactory or wrong marketing strategies. In fact,...
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