9 Reasons Why Holiday Cards Work

9 Reasons Why Holiday Cards Work

Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it’s intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time,...
Stand Out Among Holiday Mail With These Tips

Stand Out Among Holiday Mail With These Tips

The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
How and when you should actually use direct mail?

How and when you should actually use direct mail?

William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...