What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s and out’s of the industry and what makes it effective. Here’s an inside look:


Consistency is one of the most important components of any advertising. One of the benefits of direct mail is that it can be planned out and sent at specific intervals in the future, without the stress of micromanaging it. Plan once, then focus on your other marketing, knowing your direct mail campaign is working.


Direct mail is one of the most cost-effective forms of marketing per person, and it offers effective and reliable results. Studies have shown that receivers of direct mail remember it and find it to be credible, often going to online sources to verify and engage further.

Low cost means little if there is no return on the investment. Match the political direct mail campaign to tracking methods to ensure you are meeting your goals, and maximizing your budget for effectiveness.

Timing is Crucial

Plumb marketing understands that timing is crucial, which is why they build a full direct mail marketing program for you so that mail drops at the opportune times in your campaign. Tracking to make sure mail gets to its intended target by specific dates is possible.

Urgency and attention to detail is invaluable when it comes to your campaign, so it can’t be left up to just anyone. A trust-worthy direct mail provider with a solid marketing strategy will be your best fit.

Data Driven

Demographic data is important when it comes to any advertising campaign, and direct mail allows for targeting to the audiences you need to reach. Remarketing services help reinforce the message and encourage action to be taken.

With social media, email, and lead matching technology, you can merge both on and offline methods to create multi-points of engagement effortlessly. Our ResponseBuilder technology will prove that direct mail plus digital is a recipe for success.

When it comes to political direct mail campaigns, Plumb Marketing has the experience to create an effective and powerful campaign that you simply create once and let work. Learn more about how it can be used for amazing results with the downloadable resources at: https://www.plumbmarketing.com/industries-served/political/, or, contact us today to get answers to your questions and a quote.

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