Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it’s intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such as a birthday, holiday or anniversary. They are an excellent way to share with clients, partners and vendors that you are grateful for them without any type of “selling.” Enjoy this article from Vivid Greetings that shares 9 reasons to send greeting cards, especially during the holidays.

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