Digital Printing Denver - questions our customers ask
Why Choose Digital Printing?
New technology has made quality full color printing affordable, even for small quantity short runs.
Our clients rave about the quality and value of their printed postcards, flyers, mailers, catalogs, stickers, brochures and many more projects.
If you’re using printed materials to market your business, then digital printing is the way to effectively personalize your printed items for one-to-one communication. If you need to change offers, pictures, layouts and messages based on your data and list segmentation, then digital printing is the key to getting the finished product you need.
The ways you use printed materials is different now that online resources augment your marketing choices. When printing is needed, it is typically very personalized short runs instead of large quantities. Printed materials can point the way to online information or put customized and up-to-date reference materials in the hands of existing customers and qualified leads without delays. Printing less and reducing waste saves organizations time and money. Digital printing can meet these requirements for a reasonable cost and within a very short time frame.
Printing Services Online
Why Use Print On-Demand & How does Print On-Demand Work?Printing only what you need, when you need it saves money — and it provides a sustainable choice that is better for the environment. Since digital printing is so timely and efficient, there is no need to keep large quantities on hand. Mail Masters can provide what you want when you want it at the right price point.
An online printing center is excellent if you need:
- Remote users ordering collateral material for multiple locations
Agents, dealers, franchisees and sales reps may want their names and other custom details used because it is proven to be more effective at the local level.
- Repeat but variable orders to manage
business cards, letterheads, envelopes, forms or any corporate stationery which requires consistent branding and may need personalization for different uses.
- Any material that needs frequent updating, such as
data sheets, price lists, product catalogs, user guides and technical manuals, or promotional items.
The orders placed online are sent directly to digital presses, where the jobs are quality checked before production begins. Our customers know that our attention to detail results in business quality printing.
Companies can use the Mail Masters system to create their own online store that makes it easy to find the most current version of their own artwork to order or reorder on an as needed basis, 24/7.
Contact us to find out more about online printing services. Call us at 303-607-9424.
Variable Data Printing to Increase Response Rates
What is Variable Data Printing?
Variable Data Printing (VDP) is an amazing process. It permits the text and graphics to be changed for each piece. There are many ways to use it – changing the address information, varying the images and graphics, adding name personalization synched to mailing addresses, or printing a quantity that suits different groups or locations.
Targeting more personally has been shown to increase the response rate and engagement in many cases. We all prefer receiving a personalized letter more than bulk mail.
How Can Variable Data Printing Be Used?
The more data you have about your targeted audience, the more personalized you messaging can be. But even data as simple as gender, location, age or date of last sale can be used to personalize a message.
For example, if you have men and women in a list, you can change the offer based on gender. This is important because the message will actually speak more specifically to the individual, which is proven to increase response rates. A salon could use this data to change the image on their postcard to a man or a woman to relate to the prospect or customer based on the data.
Imagine seeing your name or some other piece of relevant data about you in an advertisement within a magazine, catalog or newsletter. The ad would be more powerful because VDP was used.
Use VDP everywhere: postcards, brochures, flyers, in email, letters, invitations and even catalogs. Variable Data Printing can be used on all printed items and translated to online landing pages and emails with the use of Personalized URL Technology. PURL’s, as they are called, can take this same data and make personalized website landing pages that contain the same personalized data as your printed items. This is a very powerful tactic to drive more inquiries and sales.
Contact us to find out more about Variable Data Printing.
Call us at 303-607-9424.