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Marketing Resource Blog

Mail Masters will be closed on Friday, November 9th

Lynndell Epp - Wednesday, November 07, 2012

We have been extremely busy during this political cycle. Our team has pumped out approximately 17 million pieces of mail, kept our printers humming, shipped many fulfillment orders and have worked long days and weeks the past two months. 

 

If you haven't received the same turnaround times or fast responses over the past two months, we apologize. We promise to get rested up and be back to serving you with excellence again on Monday, Nov 12th. 

 

Thank you for your understanding and flexibility.

 

The MM Team

Blog Spam need not apply

Lynndell Epp - Tuesday, November 06, 2012

This is just a friendly note to all you link builders trying to post blog spam on this site. Move on, your posts are never published here. 

Get the Marketing Help You Need!

Lynndell Epp - Sunday, September 02, 2012
Marketing Your Business Just Got Easier. 




The problem:

1. You have no marketing plan for your business.
2. If there is, the chance that it's getting implemented your vision is slim.
3. Most owners have a vision, some of you have a plan, even fewer have the ability or the time to get it implemented properly. 

Get involved with a marketing group of fellow business owners that will help you through all 3 challenges and get the tools to:

  • Develop the Vision or Refine your Vision
  • Develop a Plan or Strategy
  • Implement all the Elements of Your Strategy 
Get started today, email lynndell@mailmasters.net to get involved in the new Marketing Group in Denver that will shed some light on how to fix some of the marketing problems that you're having. 

In response to your email, we'll have a quick phone call to determine a good time to jump into our meeting group.

You will take away actionable items from your very first meeting and get you some results. 

The 4 Biggest Challenges of Being a Small Business Owner

Lynndell Epp - Saturday, September 01, 2012

As a small business owner, you face 4 big challenges all the time. You need to generate more leads and sales, you need new marketing methods and approaches and systems to do that. You need a marketing plan that’s absolutely positively consistent on a regular basis, and you need to automate everything.


If you want more business, you really need get a hold of our 19 Tested & Proven Marketing Systems, we’ve created a free report that explains everything. This Report Is For The 99% Of Small Business Owners Who Are Dissatisfied With The Results They Get From Their Current Advertising!

Integrity Electrical Solutions and The Denver Energy Challenge

Lynndell Epp - Friday, August 31, 2012
After being approached by Project Manager, Rod Svoboda, at Integrity Electrical Solutions about the Denver Energy Challenge program and seeing the benefits and cost savings that participation in the program would offer Mail Masters, we engaged Electrical Solutions to install all of new bulbs and ballasts and occupancy sensors.

The Mail Masters corporate office is a 10,000 sq ft building comprised of our production area and offices and Integrity Electric updated the fluorescent lighting to efficient T8 lamps and ballasts throughout the facility. They also installed occupancy sensors in our offices. By doing this, Mail Masters will have an estimated annual savings of $2710.00. Our annual GHG Reduction (lbs. CO2) is equivalent to taking ~3.8 cars off the road for a year and that’s enough to power ~25 ski lifts for one day.

Find more information on the Denver Energy Challenge program, please visit www.denverenergy.org.

To learn more about how Integrity Electrical Solutions can help your business, contact Mark Heikkila at 303-761-6176 ormheikkila@intregrityele.com. Or visit their website at
www.integrityele.com.





19 Strategies that will boost your sales at least 2x from the customers you already have.

Lynndell Epp - Thursday, August 30, 2012

Does your head hurt from racking your brain or your Sales Manager's brain to find a quality source of new prospects? Now is the time to increase your business by taking a look at our 19 Proven Strategies to Increase Your Sales At Least 2x From the Customers You Already Have


Click. Watch. Reap.

Does Your Lack of a Marketing System Keep You Awake At Night?

Lynndell Epp - Wednesday, June 20, 2012

For many small business owners and marketing professionals, the results from their marketing efforts can be sporadic and unpredictable. Often times your marketing efforts seem to work, but other times they are miserable money sucking failures.

If you are sending out “ad-hoc” marketing messages that may create demand one day and none the next, then you do not have a system. All you have is a random marking tactic that happened to work one day.

To avoid this you must have a reliable, predictable, nearly automatic program that will deliver quality leads and

customers with the least amount of money possible. Your marketing must become systematic at targeting your
ideal customer for a particular product or service and then move them along the sales funnel until they either say “no” or they become a customer.

Without this steady stream of leads and customers coming in, you will never have the security of knowing what is
coming around the corner.

“But Marketing Is Expensive….” You say. It’s not expensive unless it doesn’t work. You should be prepared for some level of failure when developing a system. But once you have a system built that returns a profitable amount of customers in relation to the dollars spent on marketing, you can repeat your efforts as often as you like.


Predictably “turning on or off the faucet” as your business needs dictate. This scalability factor is very important to being able to grow your business or keep it at a level that you feel comfortable with. Either way, having a system is the only way to get reliability of sales and profits.


“So How Much Should I Spend?” There is no free lunch when it comes to acquiring customers. If you have a customer that is worth $2000.00 and you are willing to spend $50 to get that customer, then you might as well give up now. But if you have been spending $1500 to get that customer in the past, then developing a system can end this waste.


“I Don’t Have Time for All of this Marketing” You have to make the time or hire the right people to get this in place. There is no more important activity in your small business then generating the activity that will drive future sales.

“So What Makes Up My Marketing System?” This is where testing, testing and more testing will come in to place. A hypothesis must be developed as to what will attract your ideal client to respond. Then, you test your idea. Once your results are in, you see if you can beat those results by making ONE small change. Do this over and over, always trying to improve.


Here are some basics that need to be included:


Identify your list of prospects: Nothing is more important than the list. If you’re trying to sell ice to Eskimos instead of hot desert dwellers, it won’t matter how good your offer is.


Identify where your prospects are at and how they can be reached. It may be in a magazine, direct mail to their home or office in a variety of formats, TV, newspaper or whatever. All of these work for certain groups, you need to find out what kind of prospects you’re trying to reach.


Grab Their Attention: This is one of the biggest mistakes I see marketers make: THEY ARE BORING! People love fun, they love a story, and they need to be shaken out of their general state of a comma to notice your message. Think powerful headline and unique packaging.

WIIFM Radio: What’s In It For Me? That’s all your prospects care about. They do not care about your company, your logo or anything except themselves. It’s just the way it is. So don’t talk about yourself as much as you talk about how your product or service solves your prospects problems. Confront their fears, hopes, dreams and frustrations.

The Powerful Offer: If your offer isn’t irresistible then stop marketing now. Don’t think you always need a discount either. You can make information offers like “The top 10 things X needs to know about Y before purchasing A”. If you can get a prospect to raise their hand instead of trying to sell them on something on the spot, you have a better chance of converting that prospect through thoughtful follow up steps.

The Call to Action: Your prospects should have a deadline and an easy way to respond that they feel comfortable with. Calling in a talking to a sales person may not be where a prospect is in their buying cycle, so you need to have ways for them to “raise their hand” so you can follow up.

Follow Up And Repeat: You need to have some semi-automatic way to keep in touch, deliver value and process your leads through the sales funnel. This can be done with auto responders for email, list generating for your mail house and telemarketers and reports that help identify where prospects are at in the process.

If you can develop this “Marketing System”, you will change your marketing fortunes forever. If you have wanted to eliminate “Cold Calling” or sleepless nights due to an ineffective marketing system, then now is the time to invest in your future!

Call or email Lynndell to find out how you might be able develop a predictable and profitable marketing system.



In The Spotlight: Employee of the Month

Lynndell Epp - Wednesday, June 20, 2012

denver marketing services

Greg Hunt 

Mail Masters employee since March 2010

Greg is our Production Team Leader & Truck Driver. He works very closely with our Operations Manager to ensure

the production work is completed correctly and in the customer’s time parameters.


Greg walked in the annual MS Walk in Denver, CO on Saturday, May 5th in City Park. He walked beside his newly
diagnosed sister-in-law, Crystal, who was recently married and is a 3rd grade teacher at Swanson Elementary in Arvada, CO. Greg was among the many friends and family who walked for Crystal. Their team name was “What She Said”.

When asked why he walked, he replied, “I wanted to do something for her that displayed my support for her” and he plans on walking beside Crystal again in next year’s MS Walk.

Multiple sclerosis targets the central nervous system and affects about 2.5 million people World-wide. To learn more, please visit: www.nationalmssociety.org.

Way to go Greg!

denver printing

Find the "Keys" to Successful Marketing

Lynndell Epp - Thursday, April 12, 2012

 

Check out the latest 3MinuteMarketing video blog post and find out what keys your marketing can unlock for you.

 

If you're ready to take the next step in your marketing planning and implementation, fill out our marketing survey by clicking the link to get started: FREE PRELIMINARY MARKETING REVIEW

Marketing and Skiing in Unusual Places

Lynndell Epp - Tuesday, February 14, 2012

Check out the latest 3MinuteMarketing video blog post and find out if you should be marketing your business in unusual places.

 

 

If you're ready to take the next step in your marketing planning and implementation, fill out our marketing survey by clicking the link to get started: FREE PRELIMINARY MARKETING REVIEW